The Post-M&A Integration Plan: How Solid is Yours?

An integration plan is a crucial element to the post-M&A process—after all, you’re going to have to live with the results; why not ensure it’s the best possible deal?

AVC lists two different ways integration plans work:

  1. Your company is mostly left alone
  2. Total integration: you can’t see the former company anymore

So which is best for your business?

Fred at AVC says that consumer-facing web services should largely be left alone, but in the case of infrastructure—like Doubleclick’s ad serving platform—tight integration is best.

There’s also the question of what happens to your company’s key people. When should they stay? What happens if and when they go?

These are important things to consider before and during the M&A process—read on to learn how a solid integration plan is your next best friend.

Brennon Slattery
Marketing and Web Designer

Brennon is a Marketing and Web Designer at A Charitable Life. He is also a freelance writer and the author of over 600 PCWorld articles. Before A Charitable Life, he was the Project Manager, Web Designer/Developer at Pearson.
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