The Start-up Name Game

A great company name does not guarantee success, but it can’t hurt.

Naming your start-up company is a tough decision. According to a recent blog, the name itself will not make or break your company. However, a great name is a low cost decision that can reap benefits for the life of your company.

To help you navigate the rough terrain of the start-up name game, offers 17 gentle suggestions. Five of these moniker-making tips are presented below:

  • Pick a name that hints at what you do and keep it simple.
  • Test the name out in conversations to see if it is easy to remember.
  • Make it instantly recognizable when spoken.
  • Make is instantly recognizable for Google.

If you are in the process of naming your company, the tips presented here are invaluable! The post also links to two additional naming/branding articles that are sure to help you along the way.


Vickilynn is a Novelist whose first book "Waving Backwards" was published in July 2015. She is also a Blogger at Adoptionfind Blog. Previously, she was a Freelance marketing copywriter at OpenView.
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