Things to Learn from Zappos CEO Tony Hsieh

Zappos, the online shoe retailer, has been as news-worthy as a shoe company can be over the last few years.

They have taken financial hits and made great strides in terms of revenue. They’re certainly on an upward trend. Many believe that their company culture is partly responsible for their success. Their CEO, Tony Hsieh, has stout beliefs that contribute to this corporate culture.

What beliefs contribute to the Zappos culture?

  • Company culture must be built, brick by brick. It can not be reverse-engineered.
  • Superior customer service begins at the top and trickles down. It must be bought into by all of the employees to truly be the industry benchmark.
  • Don’t forget the core values. These are the founding principles and should not be overlooked under any circumstances.
  • Hiring the right people will be the true test. If you have done this, you’re nearly assured success.

A well-formed business functions seamlessly. But the pieces and effort needed to get to that point are rarely seen.

Contributing Author

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