Three Launch Marketing Must-Haves

Simple Principles for Launch Success

The success of your product is a direct reflection of your launch, according to blogger John James at the Card Creator’s Blog. Finding a product launch strategy is not always easy. However, there are common threads (principles) that are inherent in all successful launch marketing plans.

These principles are:

  • Know your target market: You must understand your audience and have realistic expectations of how they will react to your product. Use a rolling launch strategy that includes bigger launches each time and include surveys, so you have real data to work with.  Doing this will help you to understand the buyers needs and design an appropriate marketing plan.
  • Get Creative: Think Superbowl Ads. Use fresh, original thinking for marketing, but keep it relevant.
  • Get Connected: Stay connected to other companies, business professionals, the media and bloggers. Find a reputable blogger to review your product. Connecting with your market means reaching outside your company bubble.

Control these three aspects of your marketing strategy and you will have far more control of your launch success.


Vickilynn is a Novelist whose first book "Waving Backwards" was published in July 2015. She is also a Blogger at Adoptionfind Blog. Previously, she was a Freelance marketing copywriter at OpenView.
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