Three Launch Marketing Must-Haves
Simple Principles for Launch Success
The success of your product is a direct reflection of your launch, according to blogger John James at the Card Creator’s Blog. Finding a product launch strategy is not always easy. However, there are common threads (principles) that are inherent in all successful launch marketing plans.
These principles are:
- Know your target market: You must understand your audience and have realistic expectations of how they will react to your product. Use a rolling launch strategy that includes bigger launches each time and include surveys, so you have real data to work with. Doing this will help you to understand the buyers needs and design an appropriate marketing plan.
- Get Creative: Think Superbowl Ads. Use fresh, original thinking for marketing, but keep it relevant.
- Get Connected: Stay connected to other companies, business professionals, the media and bloggers. Find a reputable blogger to review your product. Connecting with your market means reaching outside your company bubble.
Control these three aspects of your marketing strategy and you will have far more control of your launch success.
Achieving true product-led growth takes a winning combination of free parts of your product, virality, paying users, and more. Startups spend years (and thousands of dollars) trying to figure out the right model for viral growth – and many never do. So how do you succeed at PLG. Find out here.
Eraser founder, Shin Kim, shares why his company, Eraser, a whiteboard for engineering teams, built an AI sidecar that ultimately drove 30% of all product sign ups. Learn more here.
Miro’s Kate Syuma shares how the company’s growth team iterated smart to improve the user onboarding journey for their popular collaborative platform.