Tips on Managing Key Accounts

Key accounts require an artistic approach.

Taking care of your key accounts is money in the bank and could make or break business for years to come.  Key account management is not a quick fix formula. It requires an ongoing development of relationships.

The Customer Collective has gathered a great deal of information on this topic in a information packed article and free ebook.  Follow the link below to get the free ebook titled “Key Account Management – A Fresh Approach.”

According to the July 2010 article, the two management styles that fail most often are “managing by chance” and “managing by formula.”  Rather than plan every detail of the management process, the author suggest that key account management be handled in the same way that artists create their art.

This means revamping your management process to focus on:

  • Discipline
  • Practice
  • Creativity

Discipline will help you follow a (flexible) plan. Practice helps you to plan and prepare for each encounter or meeting. Creativity will help you to solve problems and to win business.


Vickilynn is a Novelist whose first book "Waving Backwards" was published in July 2015. She is also a Blogger at Adoptionfind Blog. Previously, she was a Freelance marketing copywriter at OpenView.
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