True Leaders Know that Corporate Culture is Pivotal
Try as you might, if you consider yourself a leader in (or of) your corporation, you can’t deny corporate culture’s value and importance.
Without corporate culture, there wouldn’t be an adhesive to bind your staff members. Employee development can’t create corporate culture. You can’t pluck employees who exhibit it during your startup recruitment process. Either your business has a cohesive culture or it lacks one. If you fall in the latter category, you’re missing out on a lot of opportunities.
A corporate culture is directly responsible for the productivity of individual employees and the company as a whole. Your business growth strategies will never see the light of day if your employees don’t care about the business’s future. As such, you want your company to form these sorts of deep connections with the employees to make them care.
Leaders especially need a culture that promotes healthy communication. This will allow them to be effective, dictating orders as necessary. And remember, the culture tells the business’s story. For more information on this subject, read the full article by Lisa Petrilli.
How do you find and hire a sales leader who can thrive in today’s rocky selling environment. Expert Amy Volas lays it out here.