Unearthing Analytics for Content Marketing Opportunities

Mentioning analytics and content marketing opportunities in the same sentence will usually draw some dumbfounded expressions.

This is because there’s an apparent marketing disconnect between the two as co-dependents. Without analytics to measure your content marketing strategy, you would be hard-pressed to have any sort of analytical sense of how your content is performing. Conversely, without content, your metrics would have fewer things to measure.

George Passwater, SEO content marketer extraordinaire, offers an insightful take on the fusion of SEO and the creation of content marketing opportunities. In his eyes, there are a number of oft-unexplored ways to combine the two for bountiful results. Here are some ideas:

  • Use SEO keywords for story and content ideas. Whenever you need a topic, this can be a go-to resource with dual benefits.
  • Look at your email newsletter for valuable data. Not only will it be helpful for the newsletter itself, but it will also provide you information on the content that fills out the newsletter.

While not entirely revolutionary, combining analytics and content to create new opportunities is a frequently overlooked idea that can revitalize your content marketing. For more on finding the metrics that can create content marketing opportunities, read the full article by Passwater.

Contributing Author

You might also like ...
Customer Success
How SaaS Founders Can Reach the Gen Z Market
When I was a teenager, I wanted to manage rappers. The lifestyle didn’t agree with me, so I became the...
by Paige Finn Doherty
Customer Success
Your Guide To Customer Support & PLG
In a product-led growth (PLG) business, should we aspire to have *zero* customer support? My take: No! Support plays a...
by Kyle Poyar
Customer Success
Your Guide to PLG and Community—It’s Way More Than Launching a Slack Group
In a product-led (PLG) business, some of the tried-and-true SaaS growth tactics aren’t at your disposal. Since you’re initially focused...
by Kyle Poyar