What Google Can Teach Us About Product Innovation

When Larry Page and Sergey Brin first founded Google in 1996 as PhD students at Stanford University, who could have imagined they’d turn the search engine startup into a global behemoth worth almost $200 billion?

That kind of rapid growth requires some serious innovation and incredible vision, two things Google seems to have in spades.

And if startup and expansion stage businesses pay close enough attention, Joseph Putnam writes in a guest article for Future Buzz, there’s a lot that they can learn from Google’s success. In his article, Putnam details three specific innovation lessons that can be applied to almost any technology company. They include:

  1. How can something be improved? You don’t have to invent something new to innovate, Putnam writes. Innovation also includes improving on something that already exists. In Google’s case, Gmail is a perfect example.
  2. What are the customer’s pain points? Understanding how users are struggling with a particular product will provide valuable insight into what they really need. See: Google+.
  3. What should come next? Innovation isn’t simply making the newest, fastest version of something, Putnam argues. It’s understanding what the next product should be. For Google, the Chromebook is a perfect example.

Putnam breaks down each lesson further and explores how Google has used each application to build its empire. For more on what Google can teach us about product innovation, read the full article.

Josh Zywien
Josh Zywien
Content Marketer

Josh is a Content Marketer at Ambassador which gives marketers the tools they need to grow customer relationships and drive revenue through word-of-mouth, referrals, and recommendations. Previously, he was an Account Executive at CBS, Inc.
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