Winning Product Launch Strategies

Proper Planning Essential to Launch Success

The planning stage is the most important part of a product launch, according to marketer Rick Braddy. He writes in a recent blog that, “all launches follow common stages.” These stages include:

• Pre-Launch: the time leading up to the launch event.

• Launch: the main launch event.

• Post-Launch: the months after the launch event.

Braddy also suggests that the best launch methodology “is geared around enabling you to achieve a stated set of launch goals and objectives.” Braddy describes each launch stage in a thoughtful blog post. A summary of his descriptions are below:

Pre-Launch Stage: Create early awareness and build a list of early adopter community. Early adopters are key to ensuring that you are ready for the market. This stage also begins to reveal the best marketing and selling processes and creates buzz.

Launch Stage: Create early momentum around the product. Make special offers and bonuses during this stage. Traffic should begin to ramp up and drive sales, engagement, and early profits.

Post-Launch Stage: This is the time to show proof of results with success stories, testimonials and reviews. During this stage, sales is ramped up and partners, resellers are brought in, to leverage the business growth opportunities.

A solid launch strategy that includes planning for all launch stages will increase the chances that your product launch will take off in a big way!