Write Great Product Announcements

Must-Haves for Software Announcements

There are specific things that new users need to know when you launch a new software product or version. The developer resource site, Digital River, suggests the following important inclusions for all of your  announcements:

  • The product name and the software version.
  • A product description: Explain what the software does.
  • One line overview of product changes and benefits.
  • A link to all related release notes.
  • Links to new screen shots.
  • An overview of new product benefits.
  • A paragraph describing key features and functions.
  • A link to the trial version.
  • Upgrade instructions, details and cost.
  • A summary of purchase fees and/or discounts.
  • A link to the new product/release press release.

By including these items in your announcements, you will create a single source for all the information potential customers need to make a buying decision.


Vickilynn is a Novelist whose first book "Waving Backwards" was published in July 2015. She is also a Blogger at Adoptionfind Blog. Previously, she was a Freelance marketing copywriter at OpenView.
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