Your Website is Dying—Here Are Three Ways to Save It

Pretend for a moment that your website is dying. Now’s the time to pull out the bucket list—what can you do with SEO?

Bruce Clay’s Global Internet Marketing Solutions has 3 items you need to add to your website’s bucket list. Here are two:

A Strong Foundation for Your Site to Operate On

When a search engine scans your website, it looks for relevancy and usability—and if your website doesn’t have a solid foundation of both, you’ll be passed over for the competition.

Site Speed: “Google confirmed site speed is a factor in its algorithm, so server speed is more important now than ever,” Jessica Lee writes.

IP Cleanliness: You might think your IP address is clean, but you never know. Run an IP checker like MXToolbox.com.

Quality Content with Good SEO Copy

As we speak, the Google Farmer/Panda algorithm update is scrubbing the Internet of poor-quality websites. Web content should be…

  1. Relevant to the user
  2. Adding something unique and of value
  3. Authoritative on the subject

Jessica suggests structuring your site navigation in a way that supports subject themes based on the keywords that your audience is using when looking for products or services similar to yours.

To learn about your need for SEO-Friendly Web Design and Architecture, check out the full story!

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