Your Website is Dying—Here Are Three Ways to Save It
Pretend for a moment that your website is dying. Now’s the time to pull out the bucket list—what can you do with SEO?
Bruce Clay’s Global Internet Marketing Solutions has 3 items you need to add to your website’s bucket list. Here are two:
A Strong Foundation for Your Site to Operate On
When a search engine scans your website, it looks for relevancy and usability—and if your website doesn’t have a solid foundation of both, you’ll be passed over for the competition.
Site Speed: “Google confirmed site speed is a factor in its algorithm, so server speed is more important now than ever,” Jessica Lee writes.
IP Cleanliness: You might think your IP address is clean, but you never know. Run an IP checker like MXToolbox.com.
Quality Content with Good SEO Copy
As we speak, the Google Farmer/Panda algorithm update is scrubbing the Internet of poor-quality websites. Web content should be…
- Relevant to the user
- Adding something unique and of value
- Authoritative on the subject
Jessica suggests structuring your site navigation in a way that supports subject themes based on the keywords that your audience is using when looking for products or services similar to yours.
To learn about your need for SEO-Friendly Web Design and Architecture, check out the full story!
UserIQ surveyed 400+ SaaS leaders and found that one of the greatest opportunities for companies today is a stronger alignment between their customer success and product management teams. Learn why here.
As healthy companies continue to grow it becomes harder to do so at the same rate through new logo acquisition. Companies spend an inordinate amount of effort on labor-intensive adoption and reactive, renewal processes with little or no regard to creating a disciplined expansion strategy. It’s time to change your strategy. It’s time for Customer Success 2.0.
Catch up on the latest Summer Slump Series: Customer Success edition. We compiled the top CS content to help you get ahead and make you and your team as successful as possible.