Your Website is Dying—Here Are Three Ways to Save It
Pretend for a moment that your website is dying. Now’s the time to pull out the bucket list—what can you do with SEO?
Bruce Clay’s Global Internet Marketing Solutions has 3 items you need to add to your website’s bucket list. Here are two:
A Strong Foundation for Your Site to Operate On
When a search engine scans your website, it looks for relevancy and usability—and if your website doesn’t have a solid foundation of both, you’ll be passed over for the competition.
Site Speed: “Google confirmed site speed is a factor in its algorithm, so server speed is more important now than ever,” Jessica Lee writes.
IP Cleanliness: You might think your IP address is clean, but you never know. Run an IP checker like MXToolbox.com.
Quality Content with Good SEO Copy
As we speak, the Google Farmer/Panda algorithm update is scrubbing the Internet of poor-quality websites. Web content should be…
- Relevant to the user
- Adding something unique and of value
- Authoritative on the subject
Jessica suggests structuring your site navigation in a way that supports subject themes based on the keywords that your audience is using when looking for products or services similar to yours.
To learn about your need for SEO-Friendly Web Design and Architecture, check out the full story!
Wes Bush explains how you can create a just-in-time onboarding email sequence that converts in Part 3 of his 3-Part user onboarding series.