BUILD
Listen to Season 6

We’re jumping straight into Season 6 of BUILD! (You can catch up on Season 5 here.) This season, we’re building on the product led growth learnings from Season 5 and diving deep on pricing and packaging to explore innovative strategies to monetize your PLG business.

You’ll hear from leaders at prominent PLG companies like SurveyMonkey, Invision, Pluralsight, Figma and more about what it takes to price and package products in the era of PLG. Happy Listening! 🎧


New This Week

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Featured This Week

Amanda Kleha has been involved with pricing at PLG companies like Zendesk and Figma. On this episode, she explains when freemium makes sense in SaaS, the right time to add sales or customer success to a self-service business and the implications of PLG on culture. You’ll also learn why she thinks you should know your leaders, fillers and killers.

Upcoming Guests
Who's on BUILD

This season features an amazing lineup of pricing experts! You’ll hear their pricing insights and firsthand experiences, find out the importance of pricing for the way customers want to buy and get the answers to some of our listeners’ most burning pricing questions. 

Episode Guide

Blake Bartlett

Partner
OpenView

Mike Volpe

CEO
Lola.com

Amanda Kleha

Chief Customer Officer
Figma

Andy Wilson

CEO & Founder
Logikcull

Priyanka Carr

SVP, Strategy & Operations
SurveyMonkey

Jordan Nolff

Senior Manager, Business Strategy & Monetization
SurveyMonkey

Mike Walsh

Senior Director, Marketing
Reflektive

Ismail Madni

Director Business Operations & Pricing Strategy
InVision

Madeline Stein

Principal Pricing Manager
SendGrid

John Kelly

Head of Global Revenue
Hired, Inc.

Lindsay Bayuk

VP of Product Marketing
Pluralsight

Porntepp Ungvichian

VP, Head of Strategy & Business Operations
Pluralsight

Liz Cain

Partner
OpenView

Madhavan Ramanujam

Partner
Simon-Kucher & Partners

Episode Guide
BUILD: Episode 56
BUILD: Episode 57
BUILD: Episode 58
Meet the Host
Blake Bartlett

Have Your Cake & Eat It Too

We're kicking off Season 6 by bringing OV Partner, Blake Bartlett, back to discuss the magic of product led growth. Blake breaks down the placement of the paywall, when a freemium model makes sense and the importance of getting specific about your target customer. Find out why PLG means you can have your cake and eat it too.


Mike Volpe

Lola's Mike Volpe on Pricing to Win in Competitive Markets

Mike Volpe is no stranger to competitive markets. He was part of HubSpot's founding team, then moved into the world of cybersecurity with Cybereason and is now CEO of Lola.com, a travel management tool. In this episode, he explains the relationship between pricing and brand, his perception of freemium and the importance of looking closely at your happiest customers for growth opportunities.


Amanda Kleha

Pricing at a PLG Company with Figma’s CCO

Amanda Kleha has been involved with pricing at PLG companies like Zendesk and Figma. On this episode, she explains when freemium makes sense in SaaS, the right time to add sales or customer success to a self-service business and the implications of PLG on culture. You'll also learn why she thinks you should know your leaders, fillers and killers.


Kyle Poyar

Kyle helps OpenView’s portfolio companies accelerate top-line growth through deep insights into their market landscape and customers. He leads segmentation, positioning, channel/partner strategy, new market entry and packaging/pricing initiatives, partnering closely with portfolio leadership teams. He also covers OpenView’s SaaS metrics and benchmarking research.

Before joining OpenView, Kyle was a Director at Simon-Kucher & Partners, the global marketing and strategy consulting firm known as the world leader in pricing. Over the course of six years he led consulting teams on strategy engagements with market leaders in enterprise software, business information/data services, digital media, online marketplaces and telecommunications. He completed more than two dozen projects, which commonly drove ARR improvements of 10-20%.

Connect with Kyle on LinkedIn and on Twitter @poyark.

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