Webinar

The Foundations of Product-Led Growth

Wednesday, June 29, 2016 at 1:00 pm ET

Listen to the webinar


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What’s the foundation of your go-to-market strategy? Many SaaS executives may immediately think of their company’s sales or marketing team, their content strategy, or their demand gen funnel. What about your product? Many great companies have leveraged their product as the foundation of their go-to-market engine. In this webinar, we’ll dive into the foundations of product-led growth and what it looks like.

We’ll discuss:

  • What is product-led growth?
  • How are leading companies turning their product into the foundation of their growth engine?
  • Why going “free” (via freemium offering of free trials) isn’t mandatory

 



Speakers

Blake Bartlett

Partner
OpenView