There’s so much talk about account-based marketing, but what is it? An ABM approach enables improved company revenue performance by aligning marketing to how sales actually sells. Measuring ABM will push your sales organization to move away from old school lead activity within an account, toward the business impact marketing is having on that account.
If you are a company that leverages cross-sell/upsell, target or named account sales strategies, or are selling into established companies: moving to account-based marketing can revolutionize and streamline the way you close business.
Key takeaways will include:
- An overview of account-based marketing
- Emerging ABM trends
- How to measure ABM
