Sales Enablement is having an identity crisis. The role of Sales Enablement has evolved rapidly and spans onboarding, content creation and management, sales process, tools and coaching – just to name a few. With this growing list of responsibilities, we’re seeing a trend towards training that “checks the box.” It’s time to take a metrics- and process-driven approach to driving sales productivity and impacting the bottom line.
Join Liz Cain, OpenView’s VP of Go-to-Market Strategy, for a discussion on how best to re-think your sales enablement plan and move beyond checking the box.
During this session, you’ll learn:
- How to evaluate your current initiatives and put results-focused impact metrics in place
- Where content management fits into your broader onboarding and enablement plans
- Why you need to create a culture of coaching
- What the future of sales enablement looks like
