Expansion SaaS Benchmarks Data Explorer

Below are the industry averages. Use the filters below to visualize your company’s peer benchmarks to see how you stack up.

FinancialBottom QuartileMedianTop QuartileAverage
YoY Growth 30% 40% 60% 60% 105% 105% 104% 104%
Gross Margin 65% 65% 75% 75% 83% 83% 70% 70%
Burn Rate ($ in 000’s) $625 $625 $175 $175 $0 $0 $406 $406
SaaS MetricsBottom QuartileMedianTop QuartileAverage
CAC Payback 15 months 15 months 11 months 11 months 8 months 8 months 13 months 13 months
Net Dollar Retention 90% 90% 100% 100% 110% 110% 104% 104%
Logo Retention 80% 80% 90% 90% 98% 98% 99% 99%
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Note: Quartiles are aligned with performance, not statistical quartiles. The top quartile represents top (best) performance on SaaS Metrics. For certain data points (e.g. CAC Payback) the statistical third quartile represents the bottom (worst) performance. Therefore, quartiles as presented for certain metrics are flipped (top quartile represents statistical first quartile for CAC Payback but statistical third quartile for YoY Growth) to align the top performance data points across all metrics.