OpenView's Kyle Poyar presents an inclusive guide featuring the best resources available to help you execute an amazing product management
A.B., Economics & Environmental Studies
magna cum laude
Phi Beta Kappa
VP, Market Strategy
Kyle helps OpenView’s portfolio companies accelerate top-line growth through deep insights into their market landscape and customers. He leads segmentation, positioning, channel/partner strategy, new market entry and packaging/pricing initiatives, partnering closely with portfolio leadership teams. He also covers OpenView’s SaaS metrics and benchmarking research.
OpenView is helping entrepreneurs build sustainable companies and arming them with the insights they need to offer the right product to the right customer at the right price.
Before joining OpenView, Kyle was a Director at Simon-Kucher & Partners, the global marketing and strategy consulting firm known as the world leader in pricing. Over the course of six years he led consulting teams on strategy engagements with market leaders in enterprise software, business information/data services, digital media, online marketplaces and telecommunications. He completed more than two dozen projects, which commonly drove ARR improvements of 10-20%.
A fight is breaking out in SaaS between two rival camps: sales and self-service. Learn how to create a go-to-market strategy that starts
Editor’s Note: This article was first published on August 23, 2016. Segment CEO and Co-founder Peter Reinhardt was recently
Editor’s Note: This article was first published on August 9, 2018. Special thanks to Ned O’Leary and Laura Rosca who
Editor’s Note: This article was first published on November 1, 2018. Back in the the 1980s, software was sold
Editor’s Note: This article was first published on January 25, 2018. You know the story. Back in 2011, Netflix