Your Guide to Growth Marketing & PLG
Webflow, the web design and hosting platform, has quickly become one of today’s most iconic PLG brands. The company
2016
Brown University
A.B., Economics & Environmental Studies
magna cum laude
Phi Beta Kappa
Highspot
Business Insider ‘Enterprise software is recession proof,’
TechCrunch Subscription-based pricing is dead: Smart SaaS companies are shifting to usage-based models
Kyle leads OpenView’s Growth Team, responsible for advising portfolio executive teams on strategies to increase revenue growth and dominate their markets. The team has helped the portfolio generate over $100 million in additional enterprise value in the last three years.
Kyle specializes in pricing & packaging strategy, which is the most effective yet overlooked growth lever at a SaaS company’s disposal. He’s an expert in Product-Led Growth, optimizing go-to-market strategies, and SaaS benchmarks.
OpenView is helping entrepreneurs build sustainable companies and arming them with the insights they need to offer the right product to the right customer at the right price.
Before joining OpenView, Kyle was a Director at Simon-Kucher & Partners, the global marketing and strategy consulting firm known as the world leader in pricing. Over the course of six years, he led consulting teams on strategy engagements with market leaders in enterprise software, business information/data services, digital media, online marketplaces and telecommunications.
Follow Kyle’s Growth Unhinged for unorthodox takes on how to grow a SaaS company.
Webflow, the web design and hosting platform, has quickly become one of today’s most iconic PLG brands. The company
Typeform, the maker of people-friendly forms and surveys, perhaps needs no introduction. Founded in 2012, Typeform was an early
“Do PLG.” You might’ve heard that advice before from a well-meaning investor, CEO, or product manager. You probably started
You don’t hear much about the successful transitions from a sales-led focused business to a product-led business. Many folks
Today, we’re all inspired by bootstrappers—folks who’ve built enduring software businesses with little or no outside capital. In
The guidance on pricing PLG products is, admittedly, surface-level at best. Conventional wisdom tends to go something like this:
617.478.7500 303 Congress St, 6th Floor Boston, MA 02210
32 Mercer Street, 3rd Floor New York, NY 10013