Why SaaS Companies Are Giving Away Their Products–And Why That’s Here To Stay
2020 was the year of free. And 2021 is the year of reaping the
2016
Brown University
A.B., Economics & Environmental Studies
magna cum laude
Phi Beta Kappa
Highspot
Business Insider ‘Enterprise software is recession proof,’
TechCrunch Subscription-based pricing is dead: Smart SaaS companies are shifting to usage-based models
Kyle leads OpenView’s Growth Team, responsible for advising portfolio executive teams on strategies to increase revenue growth and dominate their markets. The team has helped the portfolio generate over $100 million in additional enterprise value in the last three years.
Kyle specializes in pricing & packaging strategy, which is the most effective yet overlooked growth lever at a SaaS company’s disposal. He’s an expert in Product Led Growth, optimizing go-to-market strategies, and SaaS benchmarks.
OpenView is helping entrepreneurs build sustainable companies and arming them with the insights they need to offer the right product to the right customer at the right price.
Before joining OpenView, Kyle was a Director at Simon-Kucher & Partners, the global marketing and strategy consulting firm known as the world leader in pricing. Over the course of six years, he led consulting teams on strategy engagements with market leaders in enterprise software, business information/data services, digital media, online marketplaces and telecommunications.
2020 was the year of free. And 2021 is the year of reaping the
Software buying has evolved. Has your
We surveyed 2,200 SaaS companies to gather insights across pricing plans, team organization, changes and more. Read the results here.
Pricing experts Kyle Poyar and Steven Forth reflect on their predictions for 2020 and share what they see in store for
We're sharing our four best pieces of advice to get back to
Priceless pricing advice from pros at SurveyMonkey, Intercom and
In March, to help stop the spread of COVID-19, we temporarily closed our office in Boston and became a fully remote team overnight. We all miss being in the same place together, but we’ve adapted to the current environment and have fully embraced Zoom and Slack so we can stay as connected as possible.