One Moment

Kyle Poyar

Partner

Joined

2016

Education

Brown University
A.B., Economics & Environmental Studies
magna cum laude
Phi Beta Kappa

Portfolio

Highspot

Press

Business Insider ‘Enterprise software is recession proof,’

TechCrunch Subscription-based pricing is dead: Smart SaaS companies are shifting to usage-based models

KYLE POYAR
Partner

Kyle leads OpenView’s Growth Team, responsible for advising portfolio executive teams on strategies to increase revenue growth and dominate their markets. The team has helped the portfolio generate over $100 million in additional enterprise value in the last three years.

Kyle specializes in pricing & packaging strategy, which is the most effective yet overlooked growth lever at a SaaS company’s disposal. He’s an expert in Product Led Growth, optimizing go-to-market strategies, and SaaS benchmarks.

OpenView is helping entrepreneurs build sustainable companies and arming them with the insights they need to offer the right product to the right customer at the right price.

Before joining OpenView, Kyle was a Director at Simon-Kucher & Partners, the global marketing and strategy consulting firm known as the world leader in pricing. Over the course of six years, he led consulting teams on strategy engagements with market leaders in enterprise software, business information/data services, digital media, online marketplaces and telecommunications.

News Articles

Usage-Based Pricing: Behind the Scenes of New Relic’s Transformation

On August 7, 2019 New Relic – the cloud observability company – had an abysmal day, possibly the worst

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Usage-Based Pricing Playbook: Customer Success Is A Mindset, Not Just a Job

2021 has proven to be the year of usage-based pricing. 45% of expansion stage SaaS companies now say they

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Unpacking 2021’s Unprecedented SaaS Funding Market

You’re not the only one noticing that a ‘unicorn’ valuation is no longer all that, well, out of the

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Everything You Need to Know About Freemium Pricing

Thanks to the rise of product-led growth, it’s more urgent than ever to revisit

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How To Run a Pricing Project

It’s hard to find a SaaS company that isn’t revisiting their pricing right now. This is certainly a good time to

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The Ultimate List of Usage-Based Pricing Resources

We know a lot of folks are considering the switch, so we've curated a list of some of our favorite articles and

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The Ultimate Product-Led Growth Resources Guide

Inside Cypress’s Playbook for Launching Usage-Based Pricing

A New Way To Tell if a Company Is Truly Product-Led

How Logz.io Took Self-Service from 0 to 50% of New Customers

Who Actually Owns ‘Growth’ at a PLG Company?

Usage-Based Pricing 2.0

Is It Time To Ditch the Old SaaS Metrics?

International Growth Is No Longer Optional for SaaS Companies

No, You Can’t Just Switch to a Usage-Based Pricing Model Overnight

The Ultimate SaaS Pricing Resources Guide

Companies With Usage-Based Pricing Grow 38% Faster

Why SaaS Companies Are Giving Away Their Products–And Why That’s Here To Stay

Playbook: Scale to $100M+ ARR with a Usage-Based Pricing Model

Pricing Insights from 2,200 SaaS Companies

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People

Our people, here to help yours.

In March, to help stop the spread of COVID-19, we temporarily closed our office in Boston and became a fully remote team overnight. We all miss being in the same place together, but we’ve adapted to the current environment and have fully embraced Zoom and Slack so we can stay as connected as possible.

Investment

Blake Bartlett

Julia Brino

Liz Cain

Brian Carthas

Mackey Craven

Daniel Demmer

Sam Devine

Chris Gaertner

Khira Gabliani

Dan Heck

Kaitlyn Henry

Tom Holahan

Sanjiv Kalevar

Max Kardon

Tim Keebler

Scott Maxwell

Devon McDonald

Ricky Pelletier

Alex Quiñones

Brendan Rempel

George Roberts

Jacob Suh

Colin Vergilio

Expansion

Katie Adams

Talent Sourcer

Julia Beech

Executive Network Coordinator

Alex Carrier

Sr. Talent Manager

Maggie Crean

Talent Sourcer

Sean Fanning

Vice President of Portfolio and Investment Analysis

Alexa Horwitz

Community Manager

Sam Johnson

Corporate Development Associate

Meg Johnson

Multimedia Marketer

Margaret Kelsey

Vice President of Marketing

Tom Kenyon

Portfolio & Investment Analysis Associate

Alex Maas

Senior Talent Manager

John McCullough

Partner

Robby McKittrick

People Team Intern

Vinnie McSweeney

Vice President of Corporate Development

Steve Melia

Partner

Jacqueline Murphy

Vice President, Capital Markets

Kyle Poyar

Partner

Sam Richard

Vice President of Growth

Casey Renner

Partner

Courtney Steinkrauss

Senior Manager, Demand Marketing

Aeris Stewart

Marketing Co-Op

Curt Townshend

Senior Director, Growth

Operations

Jill Della Grotta

Executive Coordinator

Nikhil Kanitkar

Senior Financial Analyst

Rufus King

Chief Legal Officer

Alex Lau

Vice President of Business Operations

Kristen Laverty

Fund Controller

Bonnie Lewis

Executive Finance and Audit Chair

Taylor Magnone

Accounting Manager

Shannon Maguire

Senior Accountant

Liz Moertel

Vice President of Finance

Connor Pendray

FP&A Senior Financial Analyst

Brianna Perfetuo

Senior Accountant

Emily Runey

Executive Coordinator

Mike Sonnendecker

Management Company Controller

Katie Talamelli

Senior Accountant

Danielle Tedesco

Senior Director, Operations

Morgan Waesche

Accounting Manager