One Moment

Kyle Poyar

Partner

Joined

2016

Education

Brown University
A.B., Economics & Environmental Studies
magna cum laude
Phi Beta Kappa

Portfolio

Highspot

Press

Business Insider ‘Enterprise software is recession proof,’

TechCrunch Subscription-based pricing is dead: Smart SaaS companies are shifting to usage-based models

KYLE POYAR
Partner

Kyle leads OpenView’s Growth Team, responsible for advising portfolio executive teams on strategies to increase revenue growth and dominate their markets. The team has helped the portfolio generate over $100 million in additional enterprise value in the last three years.

Kyle specializes in pricing & packaging strategy, which is the most effective yet overlooked growth lever at a SaaS company’s disposal. He’s an expert in Product Led Growth, optimizing go-to-market strategies, and SaaS benchmarks.

OpenView is helping entrepreneurs build sustainable companies and arming them with the insights they need to offer the right product to the right customer at the right price.

Before joining OpenView, Kyle was a Director at Simon-Kucher & Partners, the global marketing and strategy consulting firm known as the world leader in pricing. Over the course of six years, he led consulting teams on strategy engagements with market leaders in enterprise software, business information/data services, digital media, online marketplaces and telecommunications.

News Articles

The Ultimate Product-Led Growth Resources Guide

We’ve assembled this guide to provide a single center of truth for the most informative and innovative PLG

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Pricing Transformations in 2022

Welcome to the third edition of the Pricing Transformations series. This year we look back at 2021 and forward

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Your Guide to Product Qualified Leads (PQLs)

Product Qualified Leads (PQLs) are users who signal their buying intent based on product usage rather than just traditional

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Predictable Revenue Forecasting is Possible with Usage-Based Pricing

For centuries, “giving the customer what they want” has been a winning strategy. It is not surprising then why

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2021 Financial & Operating Benchmarks: How to Become One of the ‘Haves’ of SaaS

In 2021 the ‘Rule of 40’ died, according to our latest 2021 Financial & Operating Benchmarks report that launched

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Why is Usage-Based Pricing on the Rise? Our Study Reveals a Growing Trend

Usage-based pricing is a hot trend, but does it deliver? The answer—according to our recent study—appears to be yes.

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Playbook: Scale to $100M+ ARR with a Usage-Based Pricing Model

2021 State of Usage-Based Pricing

Usage-Based Pricing: Behind the Scenes of New Relic’s Transformation

Usage-Based Pricing Playbook: Customer Success Is A Mindset, Not Just a Job

Unpacking 2021’s Unprecedented SaaS Funding Market

Everything You Need to Know About Freemium Pricing

How To Run a Pricing Project

The Ultimate List of Usage-Based Pricing Resources

Inside Cypress’s Playbook for Launching Usage-Based Pricing

A New Way To Tell if a Company Is Truly Product-Led

How Logz.io Took Self-Service from 0 to 50% of New Customers

Who Actually Owns ‘Growth’ at a PLG Company?

Usage-Based Pricing 2.0

Is It Time To Ditch the Old SaaS Metrics?

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