How To Optimize Your Free Trial
“Do PLG.” You might’ve heard that advice before from a well-meaning investor, CEO, or product manager. You probably started
One Moment
News Articles
Guide: Product-led Growth
Product-led growth (PLG) is a growth model where product usage drives customer acquisition, retention, and
Inside Hootsuite’s Product-led Growth Journey
You don’t hear much about the successful transitions from a sales-led focused business to a product-led business. Many folks
Aha!’s Bootstrapped Journey From $1 To $100M+ In ARR
Today, we’re all inspired by bootstrappers—folks who’ve built enduring software businesses with little or no outside capital. In
Your Guide to PLG Pricing 201
The guidance on pricing PLG products is, admittedly, surface-level at best. Conventional wisdom tends to go something like this:
It’s Time To Fix Your Enterprise Revenue Attribution Model
Enterprise marketing is broken. It’s broken because the way buyers discover products no longer matches up with how we’re