Your Guide to Product Qualified Leads (PQLs)
Product Qualified Leads (PQLs) are users who signal their buying intent based on product usage rather than just traditional
2016
Brown University
A.B., Economics & Environmental Studies
magna cum laude
Phi Beta Kappa
Highspot
Business Insider ‘Enterprise software is recession proof,’
TechCrunch Subscription-based pricing is dead: Smart SaaS companies are shifting to usage-based models
Kyle leads OpenView’s Growth Team, responsible for advising portfolio executive teams on strategies to increase revenue growth and dominate their markets. The team has helped the portfolio generate over $100 million in additional enterprise value in the last three years.
Kyle specializes in pricing & packaging strategy, which is the most effective yet overlooked growth lever at a SaaS company’s disposal. He’s an expert in Product-Led Growth, optimizing go-to-market strategies, and SaaS benchmarks.
OpenView is helping entrepreneurs build sustainable companies and arming them with the insights they need to offer the right product to the right customer at the right price.
Before joining OpenView, Kyle was a Director at Simon-Kucher & Partners, the global marketing and strategy consulting firm known as the world leader in pricing. Over the course of six years, he led consulting teams on strategy engagements with market leaders in enterprise software, business information/data services, digital media, online marketplaces and telecommunications.
Follow Kyle’s Growth Unhinged for unorthodox takes on how to grow a SaaS company.
Product Qualified Leads (PQLs) are users who signal their buying intent based on product usage rather than just traditional
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NEW: Download our latest State of Usage-Based Pricing: Second Edition Software buying has evolved and SaaS companies are increasingly