Pricing Transformations in 2022
Welcome to the third edition of the Pricing Transformations series. This year we look back at 2021 and forward
2016
Brown University
A.B., Economics & Environmental Studies
magna cum laude
Phi Beta Kappa
Highspot
Business Insider ‘Enterprise software is recession proof’
TechCrunch Subscription-based pricing is dead: Smart SaaS companies are shifting to usage-based models
Kyle is an Operating Partner where he helps portfolio companies fuel growth and become market leaders. He specializes in monetization, product-led growth (PLG), and SaaS metrics.
OpenView is helping entrepreneurs build sustainable companies and arming them with the insights they need to offer the right product to the right customer at the right price.
Before joining OpenView, Kyle was a Director at Simon-Kucher & Partners, the global marketing and strategy consulting firm known as the world leader in pricing. Over the course of six years, he led consulting teams on strategy engagements with market leaders at recurring revenue businesses.
Kyle shares growth insights with nearly 30,000 readers in Growth Unhinged, his weekly Substack newsletter.
Welcome to the third edition of the Pricing Transformations series. This year we look back at 2021 and forward
Product Qualified Leads (PQLs) are users who signal their buying intent based on product usage rather than just traditional
For centuries, “giving the customer what they want” has been a winning strategy. It is not surprising then why
In 2021 the ‘Rule of 40’ died, according to our latest 2021 Financial & Operating Benchmarks report that launched
Usage-based pricing is a hot trend, but does it deliver? The answer—according to our recent study—appears to be yes.
Software buying has evolved. Has your pricing? Why usage-based pricing is beating out other SaaS pricing
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