

Joined
2016
Education
Brown University
A.B., Economics & Environmental Studies
magna cum laude
Phi Beta Kappa
Portfolio
Highspot
Press
Business Insider ‘Enterprise software is recession proof,’
TechCrunch Subscription-based pricing is dead: Smart SaaS companies are shifting to usage-based models
KYLE POYAR
Partner
Kyle leads OpenView’s Growth Team, responsible for advising portfolio executive teams on strategies to increase revenue growth and dominate their markets. The team has helped the portfolio generate over $100 million in additional enterprise value in the last three years.
Kyle specializes in pricing & packaging strategy, which is the most effective yet overlooked growth lever at a SaaS company’s disposal. He’s an expert in Product-Led Growth, optimizing go-to-market strategies, and SaaS benchmarks.
OpenView is helping entrepreneurs build sustainable companies and arming them with the insights they need to offer the right product to the right customer at the right price.
Before joining OpenView, Kyle was a Director at Simon-Kucher & Partners, the global marketing and strategy consulting firm known as the world leader in pricing. Over the course of six years, he led consulting teams on strategy engagements with market leaders in enterprise software, business information/data services, digital media, online marketplaces and telecommunications.
Follow Kyle’s Growth Unhinged for unorthodox takes on how to grow a SaaS company.
News Articles
Secrets to Building Successful Products in 2017: Experts Weigh In
A few months ago we had the pleasure of convening founders, CEOs and product leaders from some of the
The Argument Against Traditional Software Bundling
In the early days of the software revolution, well before Salesforce was even an idea, Microsoft brought the ultimate
Mastering SaaS Pricing Ebook
We hope the lessons in this book will serve as a guide for you on your pricing journey and
How to Build Your Product for Viral Growth: Lessons from Datadog & Ziprecruiter
Editor’s Note: This article is an excerpt from OpenView’s upcoming PLG Playbook. Sign up to receive the full book when it