A Simple Framework for Pricing Your New Product. And Nailing it the First Time.
Established companies have ample resources and a deep bench of existing customers from which to gather data and make
2016
Brown University
A.B., Economics & Environmental Studies
magna cum laude
Phi Beta Kappa
Highspot
Business Insider ‘Enterprise software is recession proof,’
TechCrunch Subscription-based pricing is dead: Smart SaaS companies are shifting to usage-based models
Kyle leads OpenView’s Growth Team, responsible for advising portfolio executive teams on strategies to increase revenue growth and dominate their markets. The team has helped the portfolio generate over $100 million in additional enterprise value in the last three years.
Kyle specializes in pricing & packaging strategy, which is the most effective yet overlooked growth lever at a SaaS company’s disposal. He’s an expert in Product-Led Growth, optimizing go-to-market strategies, and SaaS benchmarks.
OpenView is helping entrepreneurs build sustainable companies and arming them with the insights they need to offer the right product to the right customer at the right price.
Before joining OpenView, Kyle was a Director at Simon-Kucher & Partners, the global marketing and strategy consulting firm known as the world leader in pricing. Over the course of six years, he led consulting teams on strategy engagements with market leaders in enterprise software, business information/data services, digital media, online marketplaces and telecommunications.
Follow Kyle’s Growth Unhinged for unorthodox takes on how to grow a SaaS company.
Established companies have ample resources and a deep bench of existing customers from which to gather data and make
As anyone in the SaaS world knows, sometimes it takes a few tries to get a thing right. Whether
Packaging redesign consistently drives large revenue gains for expansion stage SaaS companies. By the time a company hits the
The idea of putting pricing online terrifies many B2B software entrepreneurs. They worry about competitors seeing their pricing, and
One Boston-based software company built a gold mine, then nearly shut it down. They had nurtured a modest online
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