BUILD is back with a lineup of new episodes! (You can catch up on season 4 here.) This season, we’re revisiting the next go-to-market strategy for SaaS companies: Product Led Growth (PLG). PLG is a go-to-market strategy that relies on the product itself rather than sales and marketing as the primary driver of user acquisition, conversion and expansion. At its core, product led growth is really about de-laboring the distribution side of a software business to help you grow both faster and more efficiently.
You’ll hear from leaders at top PLG companies like Slack, Expensify, Calendly and more on what it takes to scale a product-led business. Enjoy! 🎧