BUILD
Listen to Season 5

BUILD is back with a lineup of new episodes! (You can catch up on season 4 here.) This season, we’re revisiting the next go-to-market strategy for SaaS companies: Product Led Growth (PLG). PLG is a go-to-market strategy that relies on the product itself rather than sales and marketing as the primary driver of user acquisition, conversion and expansion. At its core, product led growth is really about de-laboring the distribution side of a software business to help you grow both faster and more efficiently.

You’ll hear from leaders at top PLG companies like Slack, Expensify, Calendly and more on what it takes to scale a product-led business. Enjoy! 🎧


New This Week

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Featured This Week

Welcome to Season 5 of the BUILD podcast! Today’s episode is all about virality. In this episode, we’ll hear from Oji Udezue, VP of Product & Design at Calendly. Oji previously worked at Atlassian where he was the product owner for Atlassian’s communication products like HipChat.

Oji discusses the story behind Calendly and how they built virality, network effects, and viral loops into their product. He also explains how to add virality to a product that isn’t inherently viral, how to prioritize building out the core product vs. product enhancements, who should own the growth function in a product led growth business and more.

Upcoming Guests
Who's on BUILD

This season features a killer lineup of leaders from top performing PLG software companies. They’ve all successfully scaled their businesses using this model. We’re excited to share with you their stories of rapid, not reckless, growth.

Episode Guide

Oji Udezue

VP, Product & Design
Calendly

Chris Savage

Co-founder & CEO
Wistia

Elena Verna

SVP, Product & Growth
Malwarebytes

Jason Mills

Director of Customers & Product
Expensify

Jonathan Kim

Founder
Appcues

Scott Williamson

VP, Product Management
SendGrid

Lisa Ashcraft

Head of Customer Success
Dropbox

Justin Gallagher

Head of Product Management
Atlassian

Kelly Watkins

VP, Global Marketing
Slack

Episode Guide
BUILD: Episode 45
Meet the host
Oji Udezue

How Calendly Built Virality Into Their Product to Achieve Rapid Growth

WWelcome to Season 5 of the BUILD podcast! Today's episode is all about virality. In this episode, we'll hear from Oji Udezue, VP of Product & Design at Calendly. Oji previously worked at Atlassian where he was the product owner for Atlassian's communication products like HipChat. Oji discusses the story behind Calendly and how they built virality, network effects, and viral loops into their product. He also explains how to add virality to a product that isn't inherently viral, how to prioritize building out the core product vs. product enhancements, who should own the growth function in a product led growth business and more.


Blake Bartlett

Blake is a Partner at OpenView, where he focuses on application software, and has led the firm’s investments in Expensify, Pantheon and Logikcull. Prior to OpenView, he was an investor at Battery Ventures, where he helped lead investments in companies like Optimizely, Glassdoor, Sprinklr, Wayfair (NYSE:W) and Q2 Holdings (NYSE:QTWO).

Connect with Blake on LinkedIn.

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