BUILD
Listen to Season 3

BUILD is back with all new episodes! (You can catch up on season 2 here.) For season 3, we’re chatting with growth leaders from the likes of Slack, HubSpot, Typeform and ZipRecruiter to find out why they think product led growth is the future 🔮

What’s product led growth (PLG) you ask? PLG is a go-to-market strategy utilized by some of today’s fastest growing software businesses. These companies rely on product usage as the primary driver of user acquisition, retention, and expansion and can therefore forgo spending large sums of money on traditional marketing and sales activities. Instead, they rely on the product itself to supply a pipeline of satisfied users and ‘hand raisers’, which they can then turn into paying customers.

While every startup wants to grow as rapidly as possible, the key is smart, not reckless growth. That’s where product led growth comes in.

BUILD Season 3 features a killer lineup of leaders from top performing PLG software companies. They’ve all successfully scaled their businesses using this model. We’re excited to share with you their stories of rapid, not reckless, growth. Happy listening 🎧


New This Week

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Featured This Week

What the heck is product led growth? We sit down with OpenView Founder & Managing Partner Scott Maxwell to find out. In this first episode of BUILD Season 3, we define product led growth and find out what makes a PLG company unique. Scott also discusses the metrics investors look for in product led growth companies and the future of this go-to-market approach.

Upcoming Guests
Who's on BUILD

These operators have been where you are and know what you need to do to build a successful team, business model, pricing structure, office culture…you name it. Hear from key leaders in SaaS every week as they walk you through some of their most trying times in business and how they managed to not only make it to the other side – but to truly thrive.

Episode Guide

Scott Maxwell

Founder, OpenView

Kevin Gaither

SVP Sales, ZipRecruiter

Kieran Flanagan

VP, Marketing & Growth, HubSpot

Eric Siu

CEO, Single Grain

Fareed Mosavat

Group Product Manager, Lifycycle, Slack

Robert Sherwin

Head of North America Marketing, Wayfair

Lynn Tsoflias

Head of Midmarket & Enterprise Customers - Sales Solutions (former), LinkedIn

David Apple

General Manager U.S. & VP, Customer Success, Typeform

Shaun Clowes

VP, Product Management, Metromile

Darius Contractor

Engineering Manager, Growth, Dropbox

Steli Efti

Founder & CEO, Close.io

Kyle Poyar

Senior Director of Market Strategy, OpenView

Episode Guide
BUILD: Episode 20
Meet the host
Scott Maxwell

What VCs Look for in Product Led Companies

What the heck is product led growth? We sit down with OpenView Founder & Managing Partner Scott Maxwell to find out. In this first episode of BUILD Season 3, we define product led growth and find out what makes a PLG company unique. Scott also discusses the metrics investors look for in product led growth companies and the future of this go-to-market approach.


Ashley Minogue

Ashley is the Director of Growth on the Go-To-Market team. She helps OpenView’s portfolio companies achieve repeatable scale via marketing, sales and pricing strategy optimization. Most frequently, she partners with the portfolio on projects related to improving lead funnel conversion, customer segmentation, sales process, pricing and demand gen.

Connect with Ashley on Twitter @AshMino.

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