The Product Led Growth Mastermind program is designed specifically for early-stage founders of B2B software companies. It’s okay if you’ve never considered your company to be product-led, as long as you are building for the end user, utilizing the product to drive growth and experimenting on scaling with little to no sales team.
The 8-week program connects a group of top early stage B2B companies together for shared learning from each other, from operators who have been there before and from a group of PLG experts.
The program consists of an in-person event and four bi-weekly, highly interactive remote sessions with operators from companies like Calendly and Github, and PLG experts from OpenView. Each remote session will last between one and two hours.
You’ll be learning from top PLG operators who have successfully scaled businesses using this go-to-market model. More operators to be announced.
Head of Growth
Chris De Vylder
Head of Global Sales Strategy & Operations
Director of Growth
Director of Business Operations
VP, Market Strategy
Building for the end user
PLG relies on end user experience, viral adoption and word-of-mouth marketing. You'll master the key aspects of building a PLG product, marketing strategy, funnel and network effects.
Removing end user friction
Product onboarding, usage and engagement are critical in successful PLG companies. We'll discuss the key components to user onboarding, how to measure and use product usage and how to encourage increased engagement with your product. We'll also talk through the PLG tech stack to ensure that your company is properly enabling product led growth.
Delivering value before the paywall
Pricing and packaging can be a source of differentiation for a PLG company. We'll discuss how to determine your pricing value metric, the intricacies of the freemium and free trial models and how to package product features together to optimize your pricing lineup.
Customer support before sales
Sales is not a four-letter word. There is a role for sales in a PLG business. We’ll discuss how sales teams look more like customer success teams, how they smooth the onboarding process and how they are the key to retaining and expanding customers.