No Hard Sell Required

Easy Sales Techniques for Sales-Phobic Developers

David Mytton founder of Boxed Ice, offers practical tips for ‘selling without selling’ and avoiding the sales guy stereotype, in a guest blog at

Developers do not generally like sales. Yet, many of a developer’s daily actions can be easily translated into sales, according to Mytton. It is not as hard as some developers think to add sales to the daily grind.

Mytton presents six sales techniques (which he has used on his SaaS project) to increase sales without a hard sell.

  1. Follow-up after they buy in: After you get a customer to sign up, follow up to make sure they are using the product. Tracking log-ins will help you narrow down who needs a follow-up.
  2. Trial follow-ups: Many companies offer some sort of trial period before payment is required. E-mail customers a couple of days before the trial is up and again on the expiration date.
  3. Combine automation with real people: Mix personal, informal emails (from a personal company e-mail account) with automated emails to keep customers interested.
  4. Make automate emails interesting: Create a sender that is humorous or interesting.  Mytton sends his emails from the “Boxed Ice Robot Llama.” Fun!
  5. Identify high value customers: Mytton ‘s product is a server monitoring service. This means that the more servers you monitor, the more you pay. Mytton tracks customers with more than 3 servers and gets in touch with them before their trial ends. He calls or sends a personal email to offer an upgrade and volume discounts.
  6. Use newsletters to convert: Signups customers (even trial ones) to a newsletter that includes product news and blog links. Even if someone does not go beyond the trial, they may convert later when they see a nifty feature that they want.

While these are not hard-sell techniques, these techniques will lead to sales. By implementing a few of these easy ideas, you can earn new business and increase sales effectiveness.


Vickilynn is a Novelist whose first book "Waving Backwards" was published in July 2015. She is also a Blogger at Adoptionfind Blog. Previously, she was a Freelance marketing copywriter at OpenView.
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