Product Led Growth Summit East
Join Us
November 7, 2018
OpenView
303 Congress Street
Boston, MA
What is PLG?
What is product led growth?

What do HubSpot, SendGrid and Lucidchart have in common? They all leverage a product led growth strategy to scale their businesses. And you’ll be hearing from leaders at these companies and many more about how to implement a PLG strategy in your own company.

If you missed PLG Summit West, past topics included:

  • Driving Executive Alignment Around PLG
  • The Science Behind Growth
  • How to Unlock Growth
  • Growing from $0 to $5M with $0 CAC

Check out a recap of the conference here and see past speakers and agenda here.

Speakers
Speakers

Learn from some of the best minds in growth across product, sales, marketing and customer success at PLG East. Our speakers represent a variety of backgrounds and perspectives, but all coalesce around the use of product led growth as a primary go-to-market strategy.

Topics will include:

  • Scaling Product Management from Series B to IPO
  • What B2B SaaS Can Learn from the Top Grossing Games
  • How Lucidchart Reached 10 Million Users on a Shoestring Budget
  • Lessons Learned on Optimizing Freemium in SaaS

Be sure to check back as we announce additional speakers and the full Summit agenda.

Agenda
<p style="line-height:1.4">Christopher O'Donnell</p>
<p style="line-height:1.4">SVP Product<br>HubSpot</p>
<i class="fa fa-twitter-square" aria-hidden="true"></i> <i class="fa fa-linkedin-square" aria-hidden="true"></i>
<p style="line-height:1.4">Heather Zynczak</p>
<p style="line-height:1.4">CMO<br>Pluralsight</p>
<i class="fa fa-twitter-square" aria-hidden="true"></i> <i class="fa fa-linkedin-square" aria-hidden="true"></i>
<p style="line-height:1.4">Dave Grow</p>
<p style="line-height:1.4">President & COO<br>Lucidchart</p>
<i class="fa fa-twitter-square" aria-hidden="true"></i> <i class="fa fa-linkedin-square" aria-hidden="true"></i>
<p style="line-height:1.4">Catharina Lavers Mallet</p>
<p style="line-height:1.4">EIR<br>MIT</p>
<i class="fa fa-twitter-square" aria-hidden="true"></i> <i class="fa fa-linkedin-square" aria-hidden="true"></i>
<p style="line-height:1.4">Scott Williamson</p>
<p style="line-height:1.4">VP Product Management<br>SendGrid</p>
<i class="fa fa-twitter-square" aria-hidden="true"></i> <i class="fa fa-linkedin-square" aria-hidden="true"></i>
<p style="line-height:1.4">Justin Gallagher</p>
<p style="line-height:1.4">Head of Product Management<br>Trello at Atlassian</p>
<i class="fa fa-twitter-square" aria-hidden="true"></i> <i class="fa fa-linkedin-square" aria-hidden="true"></i>
<p style="line-height:1.4">Patrick Campbell</p>
<p style="line-height:1.4">Co-Founder & CEO<br>ProfitWell</p>
<i class="fa fa-twitter-square" aria-hidden="true"></i> <i class="fa fa-linkedin-square" aria-hidden="true"></i>
<p style="line-height:1.4">Dave Gerhardt</p>
<p style="line-height:1.4">VP of Marketing<br>Drift</p>
<i class="fa fa-twitter-square" aria-hidden="true"></i> <i class="fa fa-linkedin-square" aria-hidden="true"></i>
<p style="line-height:1.4">Jessica Meher</p>
<p style="line-height:1.4">VP of Marketing<br>Notarize</p>
<i class="fa fa-twitter-square" aria-hidden="true"></i> <i class="fa fa-linkedin-square" aria-hidden="true"></i>
<p style="line-height:1.4">Eric Boduch</p>
<p style="line-height:1.4">Founder<br>Pendo</p>
<i class="fa fa-twitter-square" aria-hidden="true"></i> <i class="fa fa-linkedin-square" aria-hidden="true"></i>
<p style="line-height:1.4">Liz Cain</p>
<p style="line-height:1.4">Partner<br>OpenView</p>
<i class="fa fa-twitter-square" aria-hidden="true"></i> <i class="fa fa-linkedin-square" aria-hidden="true"></i>
<p style="line-height:1.4">Kyle Poyar</p>
<p style="line-height:1.4">Sr. Dir. of Market Strategy<br>OpenView</p>
<i class="fa fa-twitter-square" aria-hidden="true"></i> <i class="fa fa-linkedin-square" aria-hidden="true"></i>
<p style="line-height:1.4">Ashley Minogue</p>
<p style="line-height:1.4">Director of Growth<br>OpenView</p>
<i class="fa fa-twitter-square" aria-hidden="true"></i> <i class="fa fa-linkedin-square" aria-hidden="true"></i>
Agenda
Morning Session
Afternoon Session
Request an Invite
8:30 – 9:15
Breakfast
9:15 – 9:45
Opening Remarks & Speed Networking
Kyle Poyar
9:45 – 10:30
Keynote
Finding Your Flow: Achieving a Repeatable and Scalable Strategy for Driving Product Demand
Christopher O'Donnell
10:30 – 11:00
Insights from 9,142 SaaS Companies on How to Retain Your Customers
Patrick Campbell
11:00 – 11:30
Break
11:30 – 12:00
How Lucidchart Reached 10 Million+ Users on a Shoestring Budget
Dave Grow
12:00 – 12:30
Fireside Chat
What B2B Can Learn from Gaming
Catharina Mallet
Liz Cain
12:30 – 1:15
Lunch
1:15 – 2:00
Keynote
Secrets of a Growth Marketer
Heather Zynczak
2:00 – 2:45
Fireside Chat
The Role of Marketing in a Product Led World
Dave Gerhardt
Jess Meher
Ashley Minogue
2:45 – 3:30
Break
3:30 – 4:15
Keynote
Scaling Product Management from Series B to IPO
Scott Williamson
4:15 – 4:45
How to Use Product Data to Upsell Users
Eric Boduch
4:45 – 5:15
Keynote
The Trello Principles: Maintaining Product Vision and Alignment Through Growth
Justin Gallagher
5:30 – 8:30
SaaS & Spirits Happy Hour with Silicon Valley Bank
Bastille Kitchen
Sign up to be notified

Fill out the form below to be notified about our next PLG Summit.




hbspt.forms.create({ portalId: "366266", formId: "20757d24-1222-4e63-a147-df43d6efd240" });