OpenView's 2nd Annual Product-led Growth Summit

PLG Summit West

May 9, 2018
Contemporary Jewish Museum
736 Mission Street
San Francisco, CA

For many of today’s fastest growing SaaS startups, product usage serves as the primary driver of user acquisition, expansion and retention, meaning these companies can forgo spending large sums on traditional marketing and sales activities. Instead, they rely on the products themselves to supply a pipeline of satisfied users to convert to paying customers.

This phenomenon is what OpenView calls product-led growth – a capital efficient model through which companies can scale quickly. This philosophy has been championed by many of OpenView’s own portfolio companies.

About the Summit

We are excited to announce our 2nd Annual Product-Led Growth Summit, building on last year’s event which showcased success stories from Dropbox, GitHub, Expensify, Datadog, ZipRecruiter and more. Speakers will share the inside stories behind how they approach growth from a product perspective, and lessons they’ve learned along the way. There will also be even more time to network with your peers both before, during and after the event.

Speakers

We are excited to announce an all-star line-up of speakers who will share behind-the-scenes stories about how they approach growth from a product-led perspective. This year, we’re ditching panels so that each speaker can share in-depth insights and tactical advice from their experiences at companies including Trello, Slack, HubSpot, SurveyMonkey, Calendly and many more.

Our speakers represent a variety of perspectives from early stage founder to experienced marketing leader to innovative head of product. Topics will include:

Driving executive alignment around PLG
Balancing user research, analytics and product intuition to unlock growth
The science behind growth – frameworks, stories and advice
From $0 to $5M in ARR with $0 CAC

The full agenda will be announced shortly. Stay tuned for updates.

Agenda

Merci Grace

Former Dir. of Product Slack

Darius Contractor

Engineering Manager, Growth Dropbox

Brian Balfour

Founder & CEO Reforge

Tope Awotona

CEO Calendly

Liz Cain

Partner OpenView

Andy Wilson

CEO Logikcull

Ashik Ahmed

CEO Deputy

Olof Mathe

CEO Mixmax

Ada Rekhi

COO Notejoy

Elena Verna

SVP, Growth Malwarebytes

Tomer Cohen

VP, Product LinkedIn

Dannie Chu

Growth Advisor

Kyle Poyar

Sr. Director, Market Strategy OpenView

Ashley Minogue

Director of Growth OpenView

Devon McDonald

Partner OpenView

Agenda

Morning Session

Afternoon Session

Happy Hour

Who Should Attend

9:00 – 9:30

Breakfast

9:30 – 10:00

Opening Remarks

Ashley Minogue & Kyle Poyar

10:00 – 10:30

Practical Tools and Tips to Improve Your User Retention

Dannie Chu

10:30 – 11:00

Fireside Chat

How Calendly Grew to Serve 2M People Monthly

Tope Awotona

11:00 – 11:30

Break

11:30 – 12:00

Virality in SaaS: What Works and What Doesn't

Olof Mathe

12:00 – 12:30

Fireside Chat

Growing Logikcull's Customer Base by 500% in 12 Months

Andy Wilson

12:30 – 1:30

Lunch

1:30 – 2:15

Fireside Chat

Driving Executive Alignment for Product-led Growth

Ada Chen Rekhi & Elena Verna

2:15 – 2:45

Balancing User Research, Analytics & Product Intuition to Unlock Growth

Merci Grace

2:45 – 3:15

Break

3:15 – 3:45

How Vision to Values Can Fuel Your Growth

Tomer Cohen

3:45 – 4:15

Productizing NPS to Drive Viral Growth

Ashik Ahmed

4:15 – 5:00

Fireside Chat

The Science of Growth: Reflections, Stories & Advice

Brian Balfour & Darius Contractor

5:30 – 8:00

PLG Summit Happy Hour

Southside Spirit House | 575 Howard Street

Who Should Attend

This is an invite-only event for executives at the top SaaS startup companies. If you are a leader at a SaaS company that puts the product at the foundation of your go-to-market engine, this event is for you.

Founders, CEOs, heads of product, marketing and sales are all encouraged to attend.

Attend the Summit

CEO

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CEO

<ul> <li>Network with other CEOs encountering the same problems and have excelled through your growth stage</li> <li>Spend one on one time with OpenView’s Partners and Expansion team leaders</li> <li>Learn how to scale your organization to support a product led go to market</li> </ul>

Product

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Product

<ul> <li>Uncover insights of how other top companies have successfully put their product at the center of their growth engine</li> <li>Connect with other Product leaders and exchange best practices</li> </ul>

Marketing

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Marketing

<ul> <li>Learn from marketing leaders who pioneered product led growth tactics at companies like Trello, SurveyMonkey, and Slack</li> <li>Understand how to best partner with your counterparts in Sales and Product to accelerate growth</li> </ul>

Sales

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Sales

<ul> <li>Hear first hand stories of rapid product led growth and the role of Sales</li> <li>Uncover how to effectively partner with Marketing and Product throughout rapid growth</li> </ul>

Attend the Summit

This event is for executives of top SaaS companies and has limited capacity. Official registration is now closed. You can contact the event organizer to find out about additional space by emailing Kyle Poyar, here.

About the Venue

Contemporary Jewish Museum

Since its founding in 1984, The Contemporary Jewish Museum (The CJM) has distinguished itself as a welcoming place where visitors can connect with one another through dialogue and shared experiences with the arts. Ever changing, The CJM is a non-collecting institution that partners with national and international cultural institutions to present exhibitions that are both timely and relevant and represent the highest level of artistic achievement and scholarship.

OpenView is proud to partner with CJM to bring you the 2018 Product-led Growth Summit.

See You There

We’re looking forward to seeing you in San Francisco in May! Be sure to stay up to date with OpenView. Follow us on Twitter @OpenViewVenture.