How do you stack up?

How do you stack up?

Use this interactive calculator to see how your user journey compares to businesses at a similar size and scale. Sort by product and usage type, customer base, and go-to-market motion.

2022 Product Benchmarks Report

Interactive filters
PLG Metrics Median Top Quartile Standout PLG Businesses
Web to Signup 5%
Signup to Paid 4%
Activation Rate 20%
Percent Self-Serve 55%
30-Day Retention 16%

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