Use this interactive calculator to see how your user journey compares to businesses at a similar size and scale. Sort by product and usage type, customer base, and go-to-market motion.
| PLG Metrics | Median | Top Quartile | Standout PLG Businesses |
|---|---|---|---|
| Web to Signup | 5% | ||
| Signup to Paid | 4% | ||
| Activation Rate | 20% | ||
| Percent Self-Serve | 55% | ||
| 30-Day Retention | 16% |
