Create a Best of Breed Social Media Team

Social media marketing requires a team that possesses superior skills that enhance online conversations with customers.

The ideal social media team consists of four distinct types of individuals. The Content Marketing Institute suggests that conversational marketing is now the industry norm and that the types of individuals your organization needs for online success include:

  • Listening analystsTasked with listening, this team member should understand keyword strategy, RSS, Boolean search, social network monitoring tools, CRM and SCRM, and data analysis.
  • Content engineers: These are your content strategists.  This team member will lead content production including video, images and podcasts.  Skills should include basic photography, video/audio production, graphic design apps, html, PHP, Photoshop etc..
  • Conversational marketing agents:  These community managers are your engagement specialists.  This team member must understand social network cultures, interaction and features, as well as SCRM tools and copy-writing.
  • Team captains: As the name implies, team captains are responsible for the overall performance of the social media marketing program.  The team captain should understand all roles, and have superior project management, problem solving, leadership and analytical skills.

Online social media marketing is growing at an astronomical rate. Your organization needs a team like the one described here in order to compete in this growing market.


Vickilynn is a Novelist whose first book "Waving Backwards" was published in July 2015. She is also a Blogger at Adoptionfind Blog. Previously, she was a Freelance marketing copywriter at OpenView.
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