As healthy companies continue to grow it becomes harder to do so at the same rate through new logo acquisition. Companies spend an inordinate amount of effort on labor-intensive adoption and reactive, renewal processes with little or no regard to creating a disciplined expansion strategy. It’s time to change your strategy. It’s time for Customer Success 2.0.
Tesla and the rise of the electric car is only going to get more popular as the climate change argument persists. OV’s Scott Maxwell explains why.
Community content isn’t just the content that your community contributes – it’s content produced by people who actually use your service, and ideally those who are quite invested in it. Learn how to invest in it here.
Liz Cain is back on BUILD for the third time to share what she’s learned about pricing over the last three years at OpenView and how she came around to PLG.
Yvonne Wassenaar has successfully transitioned from CIO at New Relic to CEO of Airware and then Puppet. Here she explains why the CIO-to-CEO path makes sense and what someone attempting to walk it can expect along the way.
We’re continuing our Summer Slup Series with our curated list of top product led growth content to get you through the slow day in the office.
A developer community serves a crucial role not only in helping newcomers to learn the ropes, but also in getting them excited about your product and—more to the point—excited about being part of the team behind your product. Learn how to build a strong developer community here.
Being a data-driven sales manager means, at a high level, understanding how metrics impact one another, how to approach setting goals against key performance indicators (KPIs), and how to coach to the achievement of those goals. But, how can a manager incorporate data into her ongoing managerial cadences? 1:1 meetings.
It’s an assumption that, in today’s world, everything can be measured in marketing. Shopify’s CMO, Jeff Weiser, explains that data analytics can only take you so far. Read here.
We can learn a lot about product led growth through top B2C brands. Find out what you can learn from companies like Venmo, Allbirds, Bumble, Spotify and more!
Kyle chatted with the brains behind Pluralsight’s pricing rebuild about what really went on behind the scenes and how they set the rest of the org up for success for future changes.
Our BUILD book features in-depth articles about scaling your product led growth organization.