What does the future hold for 2022? At our final BUILDing Together event of 2021, OpenView’s Expansion & Investment Team...
Product-led growth (PLG) is an end-user-focused growth model that relies on the product as the primary driver of customer acquisition,...
We’ve assembled this guide to provide a single center of truth for the most informative and innovative PLG resources.
Welcome to the third edition of the Pricing Transformations series. This year we look back at 2021 and forward to...
The world is full of polarized views. People seem obsessed with being right (and with proving others wrong). In the...
Product Qualified Leads (PQLs) are users who signal their buying intent based on product usage rather than just traditional marketing...
The Latest in Product-Led Growth
We’ve assembled this guide to provide a single center of truth for the most informative and innovative PLG resources.
Product Qualified Leads (PQLs) are users who signal their buying intent based on product usage rather than just traditional marketing...
Customer Success is necessary for product-led business growth—don’t believe us? Read this article.
What is CAC Payback? How do you measure it? We break down the basics of this metric and why it’s important in your SaaS business in this article.
Back in 2015 I published this post “Your 3 Pricing Strategy Choices: Grow, Skim, or Follow.” This post has been...
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After the holidays the BUILD podcast with Blake Bartlett will be back featuring episodes with leaders at Stack Overflow, Calendly,...
We’re coming to the end of 2021–a lot has changed in the world of SaaS. One thing that has remained...
With $1 billion ARR, over 100% year over year growth, and a $40 billion valuation, Canva is absolutely crushing it....
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