Product
An Inside Look at How SurveyMonkey Overhauled Pricing After 10 Years

How did the team at SurveyMonkey know it was time to revamp their pricing strategy? We’re exploring which signals tipped them off and how they made it a success.

by Kyle Poyar
Product
The Ultimate SaaS Pricing Resources Guide

Getting pricing right is one of the most difficult—and important—challenges a SaaS company faces. In this guide you’ll find the best resources available to help you determine your ideal pricing model.

by Kyle Poyar
Product Led Growth
What is Product Led Growth? How to Build a Software Company in the End User Era

Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer.

by Blake Bartlett
COVID-19
The Pandemic Phase I Stress Test is Over. Is Your IT Team Ready for Phase II?

Phase II of the crisis is likely to be more chaotic and confusing than the work-from-home lockdown of the past few months. Leaders need to prepare their teams for the marathon that lies ahead.

by Mark Settle
New from PLG
Product
An Inside Look at How SurveyMonkey Overhauled Pricing After 10 Years

How did the team at SurveyMonkey know it was time to revamp their pricing strategy? We’re exploring which signals tipped them off and how they made it a success.

by Kyle Poyar
Product Led Growth
What is Product Led Growth? How to Build a Software Company in the End User Era

Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer.

by Blake Bartlett
Benchmarks
Does Your SaaS Product Measure Up?

The 2020 SaaS Product Benchmarks Report is finally here.

by Sam Richard
Product Led Growth
An Inside Look at How Datadog Reached $500M in ARR (and Counting)

Datadog’s VP of Marketing Alex Rosemblat told us all the details.

by Kristin Hillery
Product Led Growth
The Secret to Success in Product Led Growth—According to HubSpot's Kieran Flanagan

Improving processes, adding more documentation and holding a bunch of training sessions won’t scale a product-led engine—it’s org design that matters.

by Kristin Hillery
HR & Leadership
The SaaS Trends You Need to Know for 2020

As you race to close the books on 2019, it’s worth stepping back and considering what the future will hold for B2B software. OpenView’s experts weighed in with their predictions across product, sales, marketing, pricing, corporate development and talent.

by OpenView
COVID-19
How Marketing Leaders Are Preparing for the Post-COVID Consumer

The success of our businesses will largely be determined by our ability to let go of old assumptions and habits, many of which have served us well, and create the dynamic conditions that allow us to speak to our customers in ways that are personal and important to them. 

by Brandon Beatty
Weekly Walk
Video: CIO Harry Moseley on Zoom's Rapid Growth and What It Means for the Future of Work
Zoom Chief Information Officer Harry Moseley and host Casey Renner had a virtual meetup in Ireland to talk about the...
by Casey Renner