Product Led Growth
What is Product Led Growth? How to Build a Software Company in the End User Era

Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer.

by Blake Bartlett
COVID-19
10 Examples of Innovative Marketing Strategies for Startups

We’re at a pivotal time where businesses can truly effect positive change in the lives of their customers, especially as everyone navigates all of this uncertainty.

by Kevin Payne
Weekly Walk
Watch
Weekly Walk with Xiaoyin Qu, Co-founder and CEO of Run The World

Every week, OpenView’s Casey Renner goes on a (virtual) walk with a different tech leader to learn more about who they are.

by Casey Renner
Product Led Growth
Listen
Atlassian’s Secret to Creating Compounding Customer Value

Jay Simons shares the story behind Atlassian’s truly epic revenue engine and how they use pricing as a competitive advantage.

by Meg Johnson
Building a LEGO Kit, Not a Solution—Airtable’s CEO on Catering to Diverse Use Cases

Howie Liu, founder and CEO of Airtable, talked to us about some of the challenges associated with building and marketing a platform that’s been adopted by cattle farmers and video production studios alike.

by Blake Bartlett
Product Marketing
Kicking in GTM Programs: A Crucial Product Marketing Activity for Early-Stage Startups

As a new sales team starts going through training, we often hear them ask, “Where are our leads?!” And all heads typically turn toward the marketing team.

by Shirin Shahin
The Latest in Product Led Growth
Product Led Growth
What is Product Led Growth? How to Build a Software Company in the End User Era

Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer.

by Blake Bartlett
Product Led Growth
Listen
Atlassian’s Secret to Creating Compounding Customer Value

Jay Simons shares the story behind Atlassian’s truly epic revenue engine and how they use pricing as a competitive advantage.

by Meg Johnson
Sales
Go-to-Market Motions: How ZoomInfo Responds to Every Lead Within 90 Seconds

The difference between good and great is smaller than you think. When companies work continuously to close that gap, they thrive. Here’s how ZoomInfo did it.

by Henry Schuck
HR & Leadership
What Companies Should (and Shouldn't) Be Doing About Diversity Right Now

This will be a long road, but it’s one we’ve been on all along. Some of us just didn’t realize it. Now that we know, it’s time to commit to the journey and make change together.

by Casey Renner
Product Led Growth
The 3 Pillars of Product Led Growth

What makes PLG businesses so successful? We asked leaders from Airtable, Datadog, Calendly and many more PLG companies to help us answer this question.

by Mackey Craven
Weekly Walk
Weekly Walk with Amazon's Principal of Culture and Comms, Kristin Graham

Every week, OpenView’s Casey Renner goes on a (virtual) walk with a different tech leader to learn more about who they are.

by Casey Renner
Product
Airtable and the Low-Code/No-Code Future of Software

Airtable co-founder Howie Liu chatted with us about his vision for a product that he believes will ultimately democratize the ability to build software.

by Blake Bartlett