Community content isn’t just the content that your community contributes – it’s content produced by people who actually use your service, and ideally those who are quite invested in it. Learn how to invest in it here.
Liz Cain is back on BUILD for the third time to share what she’s learned about pricing over the last three years at OpenView and how she came around to PLG.
Yvonne Wassenaar has successfully transitioned from CIO at New Relic to CEO of Airware and then Puppet. Here she explains why the CIO-to-CEO path makes sense and what someone attempting to walk it can expect along the way.
Being a data-driven sales manager means, at a high level, understanding how metrics impact one another, how to approach setting goals against key performance indicators (KPIs), and how to coach to the achievement of those goals. But, how can a manager incorporate data into her ongoing managerial cadences? 1:1 meetings.
It’s an assumption that, in today’s world, everything can be measured in marketing. Shopify’s CMO, Jeff Weiser, explains that data analytics can only take you so far. Read here.
We’re continuing our Summer Slup Series with our curated list of top product led growth content to get you through the slow day in the office.
A developer community serves a crucial role not only in helping newcomers to learn the ropes, but also in getting them excited about your product and—more to the point—excited about being part of the team behind your product. Learn how to build a strong developer community here.
We can learn a lot about product led growth through top B2C brands. Find out what you can learn from companies like Venmo, Allbirds, Bumble, Spotify and more!
Kyle chatted with the brains behind Pluralsight’s pricing rebuild about what really went on behind the scenes and how they set the rest of the org up for success for future changes.
We surveyed ~400 tech leaders spanning different functions, experience levels and company stages to learn about the benefits and perks employees value most. Here’s what we found.
We hear about the importance of sales and marketing alignment constantly, but has it really improved? Here’s how ABM can help.
Our BUILD book features in-depth articles about scaling your product led growth organization.