Product
Your Customer is Changing Their Buying Process. Your Pricing Process Needs to Change.

The way customers buy software has changed, so your pricing needs to change as well. Learn the key changes you should be taking into consideration during your pricing overhaul.

by Steven Forth
Customer Success
Customer Success 2.0: Where the Industry Needs to Head

As healthy companies continue to grow it becomes harder to do so at the same rate through new logo acquisition. Companies spend an inordinate amount of effort on labor-intensive adoption and reactive, renewal processes with little or no regard to creating a disciplined expansion strategy. It’s time to change your strategy. It’s time for Customer Success 2.0.

by Kia Puhm
HR & Leadership
What We Can Learn From Tesla And Electric Cars

Tesla and the rise of the electric car is only going to get more popular as the climate change argument persists. OV’s Scott Maxwell explains why.

by Scott Maxwell
Marketing
How Community Content Is Driving Marketing in the SaaS Ecosystem

Community content isn’t just the content that your community contributes – it’s content produced by people who actually use your service, and ideally those who are quite invested in it. Learn how to invest in it here.

by Rodney Laws
Product
Listen
Pricing Insights from a VC Perspective [Podcast]

Liz Cain is back on BUILD for the third time to share what she’s learned about pricing over the last three years at OpenView and how she came around to PLG.

by Kyle Poyar
HR & Leadership
From CIO to CEO - What It Takes and Why It Works

Yvonne Wassenaar has successfully transitioned from CIO at New Relic to CEO of Airware and then Puppet. Here she explains why the CIO-to-CEO path makes sense and what someone attempting to walk it can expect along the way.

by Yvonne Wassenaar
New from PLG
Product
Summer Slump Series: Resources to Thrive in Product

We’re continuing our Summer Slup Series with our curated list of top product led growth content to get you through the slow day in the office.

by Bayley Dietz
Product
5 Steps to Building a Strong Developer Community

A developer community serves a crucial role not only in helping newcomers to learn the ropes, but also in getting them excited about your product and—more to the point—excited about being part of the team behind your product. Learn how to build a strong developer community here.

by Ashley Smith
Sales
4 Steps to Becoming a Product-Led Sales Organization
A dramatic shift is underway. Product-led go-to-market practices across the SaaS spectrum, and the need to deliver stellar customer experiences,...
by Despina Exadaktylou
Sales
Establishing Data-Driven 1:1s as a Sales Manager

Being a data-driven sales manager means, at a high level, understanding how metrics impact one another, how to approach setting goals against key performance indicators (KPIs), and how to coach to the achievement of those goals. But, how can a manager incorporate data into her ongoing managerial cadences? 1:1 meetings.

by Karen Rhorer
Marketing
The Limitations of Data Analytics: A Conversation with a Data-driven CMO

It’s an assumption that, in today’s world, everything can be measured in marketing. Shopify’s CMO, Jeff Weiser, explains that data analytics can only take you so far. Read here.

by Jeff Weiser
Product
How Top B2C Brands Embrace Product Led Growth

We can learn a lot about product led growth through top B2C brands. Find out what you can learn from companies like Venmo, Allbirds, Bumble, Spotify and more!

by Casey Renner