No matter what pricing actions you’re considering, you must first understand the impact that COVID-19 is having on your customers, their business, their people and their communities.
While the markets moved up this week, we strongly caution against believing that the worst is over.
Use this as a guide for controlling costs, getting to cash-flow positive and extending your runway as quickly as possible.
As we enter a whole new decade, it’s important to recognize that we are also entering a whole new era of software: The End User Era. Our latest BUILD book dives deep into leadership philosophies and best practices surrounding this GTM movement. Check out the digital version here!