Tools & Technology
Does a Future Still Exist For Content Marketers?
Will AI-generated content put content marketers out of a job? Maybe, but not in the way many are talking about...
by Andrew Camel, Kyle Poyar
Pricing & Positioning
Your Guide to Pricing Transformations in 2023
Welcome to the fourth edition of the Pricing Transformations series. This year we look back at 2022 and forward to...
by Kyle Poyar, Steven Forth
Product-Led Growth
Your Guide to PLG for Complex Products
As product-led growth (PLG) becomes more popular, we’re starting to see companies apply PLG techniques in totally new and different...
by Kyle Poyar
Product-Led Growth
Four PLG Tactics to Grow Faster
If you’re a subscriber to my Growth Unhinged Substack, you might have seen the introduction of a new segment I’m...
by Kyle Poyar
The Latest in Product-Led Growth
Product-Led Growth
Your Guide to PLG for Complex Products
As product-led growth (PLG) becomes more popular, we’re starting to see companies apply PLG techniques in totally new and different...
by Kyle Poyar
Product-Led Growth
Four PLG Tactics to Grow Faster
If you’re a subscriber to my Growth Unhinged Substack, you might have seen the introduction of a new segment I’m...
by Kyle Poyar
Product
The Best Growth Advice Of 2022
It’s been a big year for OpenView’s blog, thanks to the support of readers like you. In 2022, we published...
by Kyle Poyar
Portfolio Updates
OpenView Leads $13M Series A in Mangomint, Next-Gen Salon and Spa Software
The OpenView team is thrilled to announce our Series A investment in Mangomint, a cloud-based software solution that helps salon...
by Sanjiv Kalevar, Sean Fanning, Sam Devine
Metrics & Benchmarks
Innovate, Plan, and Grow: How CFOs Operationalize SaaS Benchmarks to Stay Dynamic
Companies everywhere are reducing spending, regardless of how much runway they have. People are uncertain about the future, choosing long-term...
by Curt Townshend, Casey Renner
Metrics & Benchmarks
Benchmark Your SaaS Business Against Metrics That Matter
Every year for six years, we've surveyed, analyzed, and reported on the benchmarks that define SaaS growth in our annual...
by Curt Townshend
At OpenView
Introducing OpenView’s Next Generation Of Investors
It would be an understatement to say that the past few years of software have been unpredictable. Building an expansion...
by Kyle Poyar
Marketing
Marketing Leaders: 3 Ways To Stay Competitive In A Changing Market
Changes in the macroeconomic environment over the past several months has impacted every corner of the business—with departments thinning out...
by Mikaela Gluck