product marketing org
Marketing
How to Hack Your Way to a World-Class Product Marketing Org
When done right, product marketing is one of the most impactful roles in your company. Product marketing teams work cross...
by Jesse Williams
Pricing & Positioning
SaaS Packaging 201: 9 Advanced Lessons for Better SaaS Packaging

When it comes to SaaS packaging, there’s rarely data or even a framework to guide your decisions. But not anymore. Get 9 principles to better SaaS packaging here.

by Kyle Poyar
Sales
Product-led Sales: An In-depth Blueprint for Action

Is product-led sales right for your business? Read this in-depth blueprint to find out and learn how to get started today.

by Harsh Jawharkar
Finance & Operations
Avoid These Common CAC Payback Period Mistakes

CAC payback period is a fantastic metric to measure success. But despite your best efforts, you might still be getting CAC payback wrong. Here’s what to avoid.

by Kyle Poyar
At OpenView
Meet Our Newest Investments: Chargeflow, Parabola, PartsTech & Voiceflow

OpenView invests at the expansion stage – the challenging growth period between seed and series C – when the stakes are high and decisions need to be made quickly. Meet our newest portfolio companies here.

Marketing
The Marketing Playbook I Helped Create Doesn't Work Anymore. Here's the New B2B Marketing Playbook.

The B2B marketing playbook has changed. But what are the new rules? Engagio and Marketo founder Jon Miller explains here.

by Jon Miller
The Latest in Product-Led Growth
Product-led Sales Blueprint
Sales
Product-led Sales: An In-depth Blueprint for Action

Is product-led sales right for your business? Read this in-depth blueprint to find out and learn how to get started today.

growth
Product-Led Growth
Who Owns Growth in SaaS? It Depends. Here's What the Data Says.

Who owns growth in a SaaS company? It depends on a variety of factors including if the business is sales- or product-led. Here’s what the data tells us and why it matters.

Product-Led Growth
Who Owns Growth in SaaS? It Depends. Here's What the Data Says.

Who owns growth in a SaaS company? It depends on a variety of factors including if the business is sales- or product-led. Here’s what the data tells us and why it matters.

by Kyle Poyar
Sales
Here’s How to Increase Sales by 33% without Hiring More Reps: A Guide to Simplifying Sales and Protecting Selling Time

Minimize distractions, increase revenue, and get your sales reps back to selling. Here’s how.

by Michael Hanna
Pricing & Positioning
The 5 SaaS Pricing Mistakes You're Probably Making (And How to Avoid Them)

Pricing can make or break your business. Price too low and you lose out on valuable revenue. Price too high and customers might turn to a cheaper competitor. Read on for the five most common pricing mistakes to avoid.

by Kyle Poyar
Product-Led Growth
Pleo's Haresh Bajaj on How PLG + Sales Put the Company on the Path to Crossing €100M ARR

Pleo’s VP of Growth, Haresh Bajaj, shares an exclusive look into building a product-led org structure, and the secret sauce to increasing the ROI of PLG. Read the story here.

by Kyle Poyar
Onboarding
The Evolution of Miro's User Onboarding: Why Big Investments Didn't Stick, and Smart Iterations Won

Miro’s Kate Syuma shares how the company’s growth team iterated smart to improve the user onboarding journey for their popular collaborative platform.

by Kate Syuma
Leadership
The Can’t Miss SaaS Events We’re Attending (and Hosting) This Fall

As summer winds down, the fall event season is kicking into high gear. But with so many conferences on offer, it can be hard to keep up with everything that’s happening and harder still to pick where to spend your time (and budget). Get the best of the best events to attend this fall here.

by Casey Renner