What’s in store for B2B marketing in 2024. Marketing expert Jon Miller shares his eight game changing predictions here.
Achieving true product-led growth takes a winning combination of free parts of your product, virality, paying users, and more. Startups spend years (and thousands of dollars) trying to figure out the right model for viral growth – and many never do. So how do you succeed at PLG. Find out here.
ABM, or account-based marketing, is a powerful strategy to push relevant leads further down the funnel towards purchase. But for many companies, it’s often led by sales’ own criteria, rather than driven by powerful marketing data. Here’s how to do ABM the right way.
Eraser founder, Shin Kim, shares why his company, Eraser, a whiteboard for engineering teams, built an AI sidecar that ultimately drove 30% of all product sign ups. Learn more here.
Ready to use paid advertising to grow your B2B startup’s customer base? Here’s an in depth guide to get you started.
OpenView’s 2023 SaaS Benchmarks Report in partnership with Paddle is live! Get all of the findings and see how your business compares here.
Does automating outbound sales efforts really work? It can and it does, as shown in this post by Thena. They use automated outbound to 10x their efforts. Here’s how they do it.
We know founding a business can sometimes be a long and lonely journey. But SaaS founders don’t have to go it alone. Join OpenView’s Mastermind Founder Community here for exclusive access to expert insights on PLG, GTM and vertical SaaS and so much more.
How do you find and hire a sales leader who can thrive in today’s rocky selling environment. Expert Amy Volas lays it out here.
B2B SaaS companies need to not only learn how to “do more with less” but also “do different with what we have.” This three-part framework can help.
How can B2B SaaS leaders use pricing to their advantage? Learn more in Paddle’s 2023 State of SaaS Pricing report here.
How does generative AI stand to impact SEO now and in the future? Hear from SEO expert Eli Schwartz here.