Not all startups focus on creating a paid family leave policy, but they should. OV’s Amanda Walker explains why this benefit is crucial for your workforce.
Product led growth is the latest GTM strategy, but it doesn’t come without its limitations. Learn how you can use extended product led growth as a successful go-to-market strategy.
Stripe serves global organizations, so it’s important that they have teams all over the world to assist their customers in the best way possible. Learn why cookie cutter internationalization sets you up on the path to failure and how Stripe has successfully scaled their organization globally.
OV’s Kyle Poyar breaks down the 2019 Expansion SaaS Benchmarks report and how to take action on the results.
Our 2019 Expansion SaaS Benchmarks Report is live! Over 500 software companies participated, from pre-revenue to $150M+ ARR publicly traded SaaS companies. See all of our insights here.
Improving retention has a huge impact on the bottom line, but the role of Customer Success changes without recurring revenue. Here’s how.
Welcome to OpenView’s Product Led Growth Maturity Grader. The overall goal of this tool is to give you a quick idea of how far along your organization is on the PLG maturity spectrum. As you answer questions, we’ll adjust your Maturity Score and give you advice on how to improve in real-time.
What is product led growth? Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer.
Everyone wants to “go viral,” but it’s not a growth strategy you can rely on. There are, however, more predictable and controllable ways to harness viral and network effects. Learn more.
Season 7 of BUILD is all about product led growth. OV Partner Mackey Craven kicks things off with Zapier’s Co-founder and CEO, Wade Foster, to discuss why they put such a strong emphasis on the customer and how he built the business from the ground up.
After 20 years in sales, Amy Volas is finally seeing startups embrace the idea of hiring women on their sales teams. But the reality is that these cultures still aren’t very attractive to women. Find out what can be done to change that.
How can an effective knowledge management practice help with employee turnover while enhancing productivity and efficiency? Find out what you can do to keep your best people around longer.
Our BUILD book features in-depth articles about scaling your product led growth organization.