Product
The Ultimate Guide to SaaS Product Management

OpenView’s Kyle Poyar presents an inclusive guide featuring the best resources available to help you execute an amazing product management strategy.

by Kyle Poyar
Customer Success
Practical SaaS Retention Strategies That Move The Needle (Part One)
Editor's Note: This article is part one of a two-part series outlining strategies to improve retention.  I don’t know about...
by Corey Haines
Product
Listen
Superhuman's Strategy for Designing a Product That People Love [Podcast]

Listen to our latest episode of BUILD: Rahul Vohra talks game design, when to make your product harder, and more.

by Ariel Winton
Sales
Your Product Sells Itself. Now Hire Sales.

A fight is breaking out in SaaS between two rival camps: sales and self-service. Learn how to create a go-to-market strategy that starts with product and seamlessly hands off from product to people.

by Kyle Poyar
Sales
Scaling Sales: What Are the Most Crucial Product Marketing Activities?

When an earlier stage company typically has a product ready to go, they feel the need to hire their first sales member. Shirin Shahin explains why the core pieces around proper sales training, alignment with product and feedback mechanisms need to be in place either before or very early as your team grows.

by Shirin Shahin
Product
Listen
Shopify's Take on the Strategic Power of Platforms to Drive Growth and Innovation [Podcast]

Learn how Brandon Chu, VP Product & GM of Platform at Shopify, thinks about the strategic benefits of building a platform, what Shopify’s underlying product philosophy is, how they think about competing with applications built on their platform and more.

by Ariel Winton
Marketing
Measuring the Impact of Your Developer Relations Team

Your DevRel team can make a huge impact on your bottom line. But what metrics should they be measured against? OV’s Ashley Smith explains here.

by Ashley Smith
New from PLG
Product
The Ultimate Guide to SaaS Product Management

OpenView’s Kyle Poyar presents an inclusive guide featuring the best resources available to help you execute an amazing product management strategy.

by Kyle Poyar
Product
Everything You Need to Know About Freemium Pricing
Editor's Note: This article was first published on August 9, 2018. Special thanks to Ned O'Leary and Laura Rosca who helped...
by Kyle Poyar
Product
SaaS Pricing Guide: When & How to Raise Prices Without Losing Customers
Editor's Note: This article was first published on August 23, 2016.  Segment CEO and Co-founder Peter Reinhardt was recently reflecting...
by Kyle Poyar
Product
Listen
How Slack Balances the Needs of the User and Buyer in the End User Era [Podcast]

On this episode of BUILD, Ariel talks to Slack’s Director of Product, Fareed Mosavat, about how Slack balances the needs of the user and buyer.

by Ariel Winton
Product
Everything You Need to Know About Freemium Pricing
Editor's Note: This article was first published on August 9, 2018. Special thanks to Ned O'Leary and Laura Rosca who helped...
by Kyle Poyar
Product
The Critical Need For Product Success (Part One)

Growth companies need to focus on Product Success in addition to Customer Success in order to scale. Learn why this role is becoming critical

by David Sudbey
Marketing
The Type of Content To Produce At Every Lifecycle Stage (Part One)

Content is important at all lifecycles of a SaaS business. But, there are different types of content that should be used for each lifecycle. Here we’ll explore content that can be used in the early stage of a SaaS org.

by Georgios Chasiotis