Marketing
How Community Content Is Driving Marketing in the SaaS Ecosystem

Community content isn’t just the content that your community contributes – it’s content produced by people who actually use your service, and ideally those who are quite invested in it. Learn how to invest in it here.

by Rodney Laws
Product
Listen
Pricing Insights from a VC Perspective [Podcast]

Liz Cain is back on BUILD for the third time to share what she’s learned about pricing over the last three years at OpenView and how she came around to PLG.

by Kyle Poyar
HR & Leadership
From CIO to CEO - What It Takes and Why It Works

Yvonne Wassenaar has successfully transitioned from CIO at New Relic to CEO of Airware and then Puppet. Here she explains why the CIO-to-CEO path makes sense and what someone attempting to walk it can expect along the way.

by Yvonne Wassenaar
Sales
4 Steps to Becoming a Product-Led Sales Organization
A dramatic shift is underway. Product-led go-to-market practices across the SaaS spectrum, and the need to deliver stellar customer experiences,...
by Despina Exadaktylou
Sales
Establishing Data-Driven 1:1s as a Sales Manager

Being a data-driven sales manager means, at a high level, understanding how metrics impact one another, how to approach setting goals against key performance indicators (KPIs), and how to coach to the achievement of those goals. But, how can a manager incorporate data into her ongoing managerial cadences? 1:1 meetings.

by Karen Rhorer
Marketing
The Limitations of Data Analytics: A Conversation with a Data-driven CMO

It’s an assumption that, in today’s world, everything can be measured in marketing. Shopify’s CMO, Jeff Weiser, explains that data analytics can only take you so far. Read here.

by Jeff Weiser
New from PLG
Product
Summer Slump Series: Resources to Thrive in Product

We’re continuing our Summer Slup Series with our curated list of top product led growth content to get you through the slow day in the office.

by Bayley Dietz
Product
5 Steps to Building a Strong Developer Community

A developer community serves a crucial role not only in helping newcomers to learn the ropes, but also in getting them excited about your product and—more to the point—excited about being part of the team behind your product. Learn how to build a strong developer community here.

by Ashley Smith
Product
How Top B2C Brands Embrace Product Led Growth

We can learn a lot about product led growth through top B2C brands. Find out what you can learn from companies like Venmo, Allbirds, Bumble, Spotify and more!

by Casey Renner
Product
Listen
Behind the Scenes of Pluralsight's Pricing Rebuild [Podcast]

Kyle chatted with the brains behind Pluralsight’s pricing rebuild about what really went on behind the scenes and how they set the rest of the org up for success for future changes.

by Kyle Poyar
HR & Leadership
Survey of 360+ Tech Leaders Reveals Most Sought After Employee Benefits [Infographic]

We surveyed ~400 tech leaders spanning different functions, experience levels and company stages to learn about the benefits and perks employees value most. Here’s what we found.

by Sarah Duffy
Marketing
Going Beyond Sales and Marketing Alignment: The Key to True ABM Success

We hear about the importance of sales and marketing alignment constantly, but has it really improved? Here’s how ABM can help.

by Brandon Redlinger