Pricing data
Pricing & Positioning
What's going on with pricing this year? A deep dive into 2023 pricing data.

What’s the state of pricing in 2023? Data from our 2023 SaaS Benchmarks report uncovers a few key trends to know heading into the new year. Read the full analysis here.

by Kyle Poyar
Product-Led Growth
The Definitive Guide: Product Analytics for Product-Led Growth

Achieving true product-led growth takes a winning combination of free parts of your product, virality, paying users, and more. Startups spend years (and thousands of dollars) trying to figure out the right model for viral growth – and many never do. So how do you succeed at PLG. Find out here.

by Enzo Avigo, Ashley Hockney
Shin Kim
Product-Led Growth
How an AI sidecar product drove 30% of sign-ups: Eraser's founder on building and growing DiagramGPT

Eraser founder, Shin Kim, shares why his company, Eraser, a whiteboard for engineering teams, built an AI sidecar that ultimately drove 30% of all product sign ups. Learn more here.

Marketing
How to Maximize ROI on Your Early Paid Advertising Efforts

Ready to use paid advertising to grow your B2B startup’s customer base? Here’s an in depth guide to get you started.

by Dragos Bogdan
The Latest in Product-Led Growth
Metrics & Benchmarks
[Report] 2023 SaaS Benchmarks: A New North Star, Monetizing AI & Pockets of Resilience

OpenView’s 2023 SaaS Benchmarks Report in partnership with Paddle is live! Get all of the findings and see how your business compares here.

by Gail Axelrod
Sales
Your Guide to Outbound Automation: How Thena 10x Outbound Without BDRs

Does automating outbound sales efforts really work? It can and it does, as shown in this post by Thena. They use automated outbound to 10x their efforts. Here’s how they do it.

by Kyle Poyar
At OpenView
Mastermind: Join an Exclusive SaaS Founder Community

We know founding a business can sometimes be a long and lonely journey. But SaaS founders don’t have to go it alone. Join OpenView’s Mastermind Founder Community here for exclusive access to expert insights on PLG, GTM and vertical SaaS and so much more.

by Julia Beech
HR & Leadership
Sales Hiring Crystal Ball: How to Hire Sales Leaders Who Thrive

How do you find and hire a sales leader who can thrive in today’s rocky selling environment. Expert Amy Volas lays it out here.

by Amy Volas
Product-Led Growth
The 3 Part Framework for Designing Efficient B2B SaaS Organizations in 2024 and Beyond

B2B SaaS companies need to not only learn how to “do more with less” but also “do different with what we have.” This three-part framework can help.

by Mark Khavkin, Jonathan Tice
Pricing & Positioning
[Report] 2023 State of SaaS Pricing: How B2B Leaders Use Pricing to Come Out on Top

How can B2B SaaS leaders use pricing to their advantage? Learn more in Paddle’s 2023 State of SaaS Pricing report here.

by Sarah DeVries, Sanji Johari