Podcast
Yaw Aning (Malomo): Building Your Company On the ‘As a Service’ Part of SaaS
There’s no one right way to start a SaaS business. Most first-time founders are tasked with learning as they go,...
by Mikaela Gluck
Finance & Operations
In the Transition to Usage-Based Pricing, Invest in Your Data for Greater Predictability
You know that feeling when you’re in an unfamiliar city and you get off at the wrong subway stop? I...
by Jonathan Tice
Sales Enablement
The First Steps of Product-Led Sales: Finding the Right Leader, Building Out Teams, and Fostering Sales Culture From Scratch
When we first started talking about product-led growth (PLG) at OpenView, a lot of rhetoric centered around how companies don’t...
by Casey Renner
Product-Led Growth
A New Era for PLG: Introducing the Age of Connected Work
OpenView first coined the term product-led growth (PLG) in 2016. In those six years, PLG has transformed into one of...
by Kyle Poyar, Sanjiv Kalevar, Chris Gaertner
Hiring
How To Create a Candidate Sell Deck and Use It To Win Talent
Before I joined OpenView as a senior talent manager specializing in go-to-market hiring, I was a salesperson myself. I was...
by Alex Maas
Sales
Before You Announce: Planning a Successful Usage-Based Pricing Launch
This is the first in a three-part blog series on launching usage-based pricing. Check back in the coming weeks for...
by Steven Forth
The Latest in Product-Led Growth
Product-Led Growth
A New Era for PLG: Introducing the Age of Connected Work
OpenView first coined the term product-led growth (PLG) in 2016. In those six years, PLG has transformed into one of...
by Kyle Poyar
Blake Bartlett on Inventing PLG
Product-Led Growth
Inventing Product-Led Growth: How PLG Went From An Idea to the Biggest Trend In Software
Product-led growth—PLG for those in the know—has become one of the biggest trends in software seemingly overnight. Buzzwords come and...
by Kyle Poyar
Podcast
Peter McKay (Snyk): On Hypergrowth, Hard Decisions, and Hidden Challenges
Hypergrowth companies are treasured by venture capitalists and founders alike for their incredible expansion speed and profit potential, but with...
by Meg Johnson
Customer Success
Your Guide To Customer Support & PLG
In a product-led growth (PLG) business, should we aspire to have *zero* customer support? My take: No! Support plays a...
by Kyle Poyar
Sales
Going Usage-Based? It’s Time to Rethink your Sales Comp
Usage-based pricing (UBP) continues its march toward becoming the dominant pricing model in SaaS. One of the thorniest topics that...
by Ben Chambers
Portfolio Updates
OpenView Leads $18M Series A in Kintent, a Security and Compliance Trust Management Platform
We couldn’t be more excited to announce our Series A investment in Kintent, a trust management platform that helps security...
by Kaitlyn Henry
Product-Led Growth
Inventing Product-Led Growth: How PLG Went From An Idea to the Biggest Trend In Software
Product-led growth—PLG for those in the know—has become one of the biggest trends in software seemingly overnight. Buzzwords come and...
by Kyle Poyar