Pricing & Positioning
The State of Usage-Based Pricing: 2nd Edition
Last year, we reported on the widespread shift to usage-based pricing—charging based on usage, not just user seats. But a...
by Kyle Poyar
Product-Led Growth
Your Guide to Product-Led Onboarding
Whether you’re implementing a PLG strategy for the first time or optimizing from a strong foundation, odds are you’re thinking...
by Kyle Poyar
Tools & Technology
Does a Future Still Exist For Content Marketers?
Will AI-generated content put content marketers out of a job? Maybe, but not in the way many are talking about...
by Andrew Camel, Kyle Poyar
Pricing & Positioning
Your Guide to Pricing Transformations in 2023
Welcome to the fourth edition of the Pricing Transformations series. This year we look back at 2022 and forward to...
by Kyle Poyar, Steven Forth
Product-Led Growth
Your Guide to PLG for Complex Products
As product-led growth (PLG) becomes more popular, we’re starting to see companies apply PLG techniques in totally new and different...
by Kyle Poyar
Product-Led Growth
Four PLG Tactics to Grow Faster
If you’re a subscriber to my Growth Unhinged Substack, you might have seen the introduction of a new segment I’m...
by Kyle Poyar
The Latest in Product-Led Growth
Product-Led Growth
Your Guide to Product-Led Onboarding
Whether you’re implementing a PLG strategy for the first time or optimizing from a strong foundation, odds are you’re thinking...
by Kyle Poyar
Product-Led Growth
Your Guide to PLG for Complex Products
As product-led growth (PLG) becomes more popular, we’re starting to see companies apply PLG techniques in totally new and different...
by Kyle Poyar
VC Insights
Price Smart, Hire The Best, and Prove Your Product-Market Fit: OpenView’s Predictions For 2023
As 2023 rolls in, businesses are still riding through choppy waters. If 2022 was any indication, there are a lot...
by Casey Renner
Product-Led Growth
From 0 to 200,000 Users in 14 Months: The Tango Tale
Y’all know that I love to explore the playbooks of the best-known PLG startups, such as Hotjar (bootstrapped to $50...
by Kyle Poyar
Product
The Best Growth Advice Of 2022
It’s been a big year for OpenView’s blog, thanks to the support of readers like you. In 2022, we published...
by Kyle Poyar
Portfolio Updates
OpenView Leads $13M Series A in Mangomint, Next-Gen Salon and Spa Software
The OpenView team is thrilled to announce our Series A investment in Mangomint, a cloud-based software solution that helps salon...
by Sanjiv Kalevar, Sean Fanning, Sam Devine
Metrics & Benchmarks
Innovate, Plan, and Grow: How CFOs Operationalize SaaS Benchmarks to Stay Dynamic
Companies everywhere are reducing spending, regardless of how much runway they have. People are uncertain about the future, choosing long-term...
by Curt Townshend, Casey Renner
Metrics & Benchmarks
Benchmark Your SaaS Business Against Metrics That Matter
Every year for six years, we've surveyed, analyzed, and reported on the benchmarks that define SaaS growth in our annual...
by Curt Townshend