Product
Your Developer Documentation Is a Conversion Tool, So Why Aren’t You Treating It Like One?

We’re looking at the changes companies like Snyk, Stripe, Mulesoft, Confluent, DataBricks, and more made over time to align their front-door and side-door channels.

by Sam Richard
Product
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Security Is an Inherently Human Challenge

Since it’s humans who create and deploy technology, it’s humans who must safeguard its security integrity.

by Casey Renner
Sales
Stripe’s Matt Yalowitz on What Sales and Politics Have In Common

Just like the best politicians craft a compelling vision for the future and take the public along for that journey, sales leaders can do the same for their teams and customers.

by Matt Yalowitz
Product Led Growth
How Guru Layers Human Touchpoints Onto a Strong Self-Service Model

They’ve done an exceptional job of bridging the gap between what a product can offer end users at any time and any place, while also enabling a human touch and a tailored experience where and when it’s desired.

by Sam Richard
Product Led Growth
How to Bottle Community Lightning Like Datadog

Nobody can convince people to join a community. They have to want to. 

by Chris Gillespie
The Latest in Product Led Growth
Product Led Growth
How Guru Layers Human Touchpoints Onto a Strong Self-Service Model

They’ve done an exceptional job of bridging the gap between what a product can offer end users at any time and any place, while also enabling a human touch and a tailored experience where and when it’s desired.

by Sam Richard
Product Led Growth
How to Bottle Community Lightning Like Datadog

Nobody can convince people to join a community. They have to want to. 

by Chris Gillespie
HR & Leadership
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Lessons From Netflix—Drift’s David Cancel on Building a Strong Company Culture

David takes us through his favorite parts of “No Rules Rules,” the book about Netflix’s innovative company culture.

by Jamie Wallace
Product Led Growth
How Product Analytics Maturity Feeds a Product-Led Startup Strategy

Mixpanel’s Hannah Maslar shares indicators that will help you determine whether you’re on the right track.

by Hannah Maslar
Product
4 Steps to Managing Scrum Meetings More Effectively
Four ways to help make your Scrum Meetings more effective (and, yes, more fun). To many who are new to...
by Tien Anh Nguyen
Sales
How Stripe Built a Sales Organization to Successfully Sell to Developers

Stripe’s former Head of Revenue and Growth explains how his team enables developers to try the product before they commit to a contract.

by James Allgrove
Finance & Operations
Using Gross Margin to Score Your Product’s Maturity

Gross margin documents the business your product is building, yet it’s often tucked away in a financial update while a medley of product metrics enjoy the spotlight.

by TJ Thinakaran
HR & Leadership
Without Strong Relationships, You'll Never Get Buy-In for Your Ideas

In a perfect world, people make rational decisions and the best idea always wins. But as we all know, things don’t always work out this way.

by Alisa Cohn