header image of Paige Finn Doherty, founder of Beyond Genius Ventures. She is in front of a digitized blue background with the OV logo.
VC Insights
How SaaS Founders Can Reach the Gen Z Market
When I was a teenager, I wanted to manage rappers. The lifestyle didn’t agree with me, so I became the...
by Paige Finn Doherty
Product-Led Growth
Your Guide to Growth Marketing & PLG
Webflow, the web design and hosting platform, has quickly become one of today’s most iconic PLG brands. The company joined...
by Kyle Poyar
Product Management
Scaling Product Management From Series B to IPO: Establishing a Customer-First Org
Editor’s note: This is the third part in a series on scaling product management from Series B to IPO. Read...
by Scott Williamson
Product-Led Growth
Typeform’s viral growth – and its disruption?
Typeform, the maker of people-friendly forms and surveys, perhaps needs no introduction. Founded in 2012, Typeform was an early pioneer...
by Kyle Poyar
Product-Led Growth
How To Optimize Your Free Trial
“Do PLG.” You might’ve heard that advice before from a well-meaning investor, CEO, or product manager. You probably started researching...
Product-Led Growth
Analyzing 3 Cybersecurity Customer Segments: Is PLG Right for Your Business?
I hear a lot of conversation about product-led growth (PLG) in cybersecurity. Most of it is focused on a single...
by Ross Haleliuk
The Latest in Product-Led Growth
Product-Led Growth
Your Guide to Growth Marketing & PLG
Webflow, the web design and hosting platform, has quickly become one of today’s most iconic PLG brands. The company joined...
OpenView graphic of David Okuniev, the head of Typeform Labs.
Product-Led Growth
Typeform’s viral growth – and its disruption?
Typeform, the maker of people-friendly forms and surveys, perhaps needs no introduction. Founded in 2012, Typeform was an early pioneer...
Product-Led Growth
Inside ClickUp’s Journey to 8 Million Users
Project management platform ClickUp has had the quintessential startup rocketship journey. From bootstrapping in 2017 to serving more than 8...
by Rohma Abbas
Product-Led Growth
The Journey To 2x+ Growth: 5 Steps To a Successful Pricing Overhaul
Product-led sales isn’t easy, but it’s worth it. I run revenue at Disco, a data platform that enables direct-to-consumer brand...
by Arjun Reddy
Product
Think $1M ARR Means You’ve Achieved Product-Market Fit? Think Again.
I’ve had countless conversations with founders about product-market fit. Through the course of these conversations, I run into a lot...
by Kaitlyn Henry
Leadership
The Founder's Guide To Startup Advisors
At OpenView, I’m a professional matchmaker. Every day, I connect companies with subject matter experts. After doing this for almost...
by Casey Renner
Product-Led Growth
Inside Hootsuite’s Product-led Growth Journey
You don’t hear much about the successful transitions from a sales-led focused business to a product-led business. Many folks have...
by Kyle Poyar
Hiring
Introducing OpenView’s 2023 State of SaaS Talent Report
Last week, we launched our second annual State of SaaS Talent Report. The goal of this report remains the same...
by Maggie Crean