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Marketing
B2B Marketing in 2024: 8 Trends That Are Changing the Game and What They Mean for Your Business
December 06, 2023
Collections
2023 SaaS Benchmark Report
The 2023 SaaS Benchmarks Report from OpenView and Paddle is live! Get all the insights and data to see how your company compares.
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Marketing
B2B Marketing in 2024: 8 Trends That Are Changing the Game and What They Mean for Your Business
What’s in store for B2B marketing in 2024. Marketing expert Jon Miller shares his eight game changing predictions here.
Product
The Pre-PMF Guide to Product Management: How to Move Faster and Stop Throwing Away Your Roadmaps
Enzo Avigo, former product manager at Intercom and CEO of product analytics startup June, unpacks how to accelerate your path to product market fit. Get the guide here.
Product
The Definitive Guide: Product Analytics for Product-Led Growth
Achieving true product-led growth takes a winning combination of free parts of your product, virality, paying users, and more. Startups spend years (and thousands of dollars) trying to figure out the right model for viral growth – and many never do. So how do you succeed at PLG. Find out here.
Marketing
You’re Doing ABM Backwards. Here’s Why & How to Fix It.
ABM, or account-based marketing, is a powerful strategy to push relevant leads further down the funnel towards purchase. But for many companies, it’s often led by sales’ own criteria, rather than driven by powerful marketing data. Here’s how to do ABM the right way.
Product
How an AI sidecar product drove 30% of sign-ups: Eraser’s founder on building and growing DiagramGPT
Eraser founder, Shin Kim, shares why his company, Eraser, a whiteboard for engineering teams, built an AI sidecar that ultimately drove 30% of all product sign ups. Learn more here.
Marketing
How to Maximize ROI on Your Early Paid Advertising Efforts
Ready to use paid advertising to grow your B2B startup’s customer base? Here’s an in depth guide to get you started.
Product-Led Growth
Your Guide to Outbound Automation: How Thena 10x Outbound Without BDRs
Does automating outbound sales efforts really work? It can and it does, as shown in this post by Thena. They use automated outbound to 10x their efforts. Here’s how they do it.
HR & Leadership
Sales Hiring Crystal Ball: How to Hire Sales Leaders Who Thrive
How do you find and hire a sales leader who can thrive in today’s rocky selling environment. Expert Amy Volas lays it out here.
Product-Led Growth
The 3 Part Framework for Designing Efficient B2B SaaS Organizations in 2024 and Beyond
B2B SaaS companies need to not only learn how to “do more with less” but also “do different with what we have.” This three-part framework can help.
Marketing
How to Future-Proof Your SEO Strategy: Decoding the True State of Generative AI SEO with Expert Eli Schwartz.
How does generative AI stand to impact SEO now and in the future? Hear from SEO expert Eli Schwartz here.
Marketing
How CMOs Can Defend Marketing Dollars in a Time of Dwindling Budgets
Marketing leader Jon Miller shares how CMOs can work across their organization to defend dwindling marketing budgets amid growing spending cuts. Learn more here.
Marketing
How to Write a SaaS Homepage that Actually Converts
How do you write a SaaS homepage that actually converts? Messaging expert Anthony Pierri explains in 5 steps here.