There’s no one right way to start a SaaS business. Most first-time founders are tasked with learning as they go,...
You know that feeling when you’re in an unfamiliar city and you get off at the wrong subway stop? I...
When we first started talking about product-led growth (PLG) at OpenView, a lot of rhetoric centered around how companies don’t...
OpenView first coined the term product-led growth (PLG) in 2016. In those six years, PLG has transformed into one of...
Before I joined OpenView as a senior talent manager specializing in go-to-market hiring, I was a salesperson myself. I was...
This is the first in a three-part blog series on launching usage-based pricing. Check back in the coming weeks for...
The Latest in Product-Led Growth
OpenView first coined the term product-led growth (PLG) in 2016. In those six years, PLG has transformed into one of...
Product-led growth—PLG for those in the know—has become one of the biggest trends in software seemingly overnight. Buzzwords come and...
Hypergrowth companies are treasured by venture capitalists and founders alike for their incredible expansion speed and profit potential, but with...
In a product-led growth (PLG) business, should we aspire to have *zero* customer support? My take: No! Support plays a...
Usage-based pricing (UBP) continues its march toward becoming the dominant pricing model in SaaS. One of the thorniest topics that...
We couldn’t be more excited to announce our Series A investment in Kintent, a trust management platform that helps security...
Product-led growth—PLG for those in the know—has become one of the biggest trends in software seemingly overnight. Buzzwords come and...
The lesson: Rules are made to be broken.
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