Product
Why SaaS Partner Programs & Consultants Are a Match Made in Heaven

Formstack’s Amanda Nielsen explains the top five benefits consultants, agencies and SaaS companies can realize through their partner relationships.

by Amanda Nielsen
Product
How balena Embraces Conway’s Law at Scale

Mackey Craven interviewed balena’s Alexandros Marinos on how they incorporate Conway’s Law into how they design their product and their organization.

by Mackey Craven
Product
The Ultimate Product Led Growth Resources Guide
Editor's Note: This article was first published on November 1, 2018.  Back in the the 1980s, software was sold on...
by Kyle Poyar
Product
Netflix Quietly Perfected Their Pricing. Here’s What You Can Learn.
Editor's Note: This article was first published on January 25, 2018.  You know the story. Back in 2011, Netflix restructured...
by Kyle Poyar
Product Led Growth
HubSpot's 5 Strategies for Transitioning to a Product-Led Organization

Shifting from a traditional inbound enterprise to a product led growth strategy is no easy task. Find out what HubSpot’s David Barron learned during their journey.

by David Barron
Sales
Why You Need Sales Ops, and Why Sales Ops Needs a Road Map

Intercom’s Head of Global Sales Ops, Jeff Serlin, outlines how sales ops can make an impact on your business, what the team should look like and keys to success.

by Jeffrey Serlin
Product
Pricing Transformations in 2020

Kyle Poyar, VP, Market Strategy at OpenView, and Steven Forth, Partner at Ibbaka, discuss the hot topics that you need to be factoring into your pricing plans for 2020.

by Kyle Poyar, Steven Forth
New from PLG
Product
The Ultimate Product Led Growth Resources Guide
Editor's Note: This article was first published on November 1, 2018.  Back in the the 1980s, software was sold on...
by Kyle Poyar
Product Led Growth
HubSpot's 5 Strategies for Transitioning to a Product-Led Organization

Shifting from a traditional inbound enterprise to a product led growth strategy is no easy task. Find out what HubSpot’s David Barron learned during their journey.

by David Barron
Sales
Selling in a Product Led Growth Company: It’s Not About You

In a product led growth business, sales’ mission is not about making the sale but instead, delivering an effective customer experience. Learn how to stay focused on the customer through collaboration.

by Leandra Fishman
Product
BUILD: The End User Era

As we enter a whole new decade, it’s important to recognize that we are also entering a whole new era of software: The End User Era. Our latest BUILD book dives deep into leadership philosophies and best practices surrounding this GTM movement. Check out the digital version here!

by OpenView
Product
Listen
Marketing in a PLG Company: Insights from Plaid’s former Head of Marketing [Podcast]

Check out our bonus podcast episode with Helen Min, former Head of Marketing at Plaid, as she explains how marketing works in a product led growth company.

by Devon McDonald
HR & Leadership
The SaaS Trends You Need to Know for 2020

As you race to close the books on 2019, it’s worth stepping back and considering what the future will hold for B2B software. OpenView’s experts weighed in with their predictions across product, sales, marketing, pricing, corporate development and talent.

by OpenView
Sales
4 Sales Recruiting Trends to Be Ready for in 2020

Headlines and financial experts are predicting U.S. economic growth to accelerate in 2020. Here are the things you need to be aware of to successfully scale your sales organization in 2020.

by Amy Volas