Create a Strategy Canvas to Unlock New Markets
It’s all too easy to back yourself into a predictable corner when assessing your target customers or users. Your competition has products that appear to obviously overlap with your own, so you should be selling to the same sect, right? Not necessarily, according to this post at Propel Growth. Discover what a strategy canvas is if you’ve never used one before and how to create one that could open up new avenues of revenue.
Plenty of companies have had difficulty seeing the forest from the trees before. A strategy canvas can help you from falling into that same trap. Once you’ve created one, it wont’ only reveal new customers but also help you to come up with a content marketing strategy to appeal to these new audiences. Learn more by clicking through.