Create a Strategy Canvas to Unlock New Markets

It’s all too easy to back yourself into a predictable corner when assessing your target customers or users. Your competition has products that appear to obviously overlap with your own, so you should be selling to the same sect, right? Not necessarily, according to this post at Propel Growth. Discover what a strategy canvas is if you’ve never used one before and how to create one that could open up new avenues of revenue.

Plenty of companies have had difficulty seeing the forest from the trees before. A strategy canvas can help you from falling into that same trap. Once you’ve created one, it wont’ only reveal new customers but also help you to come up with a content marketing strategy to appeal to these new audiences. Learn more by clicking through.

Additional Resources

11 Tips on Marketing Strategy
Agile Content Marketing Strategy Guide
Photo by: Steven Tom

You might also like ...
Market Research
What I Learned at SaaStr from Leading Enterprise Software Experts
I had the pleasure of attending the SaaStr Annual 2016 Conference in San Francisco earlier this month and wanted to...
by Rene Miller
Market Research
One Size Fits None: The Myth of ‘The Average Startup’
Have you heard of The Average Startup? The Average Startup, statistics tell us, receives $1.5M in funding and gets itself...
by Mike Baker
Building the Workforce for the Future: 16 Smart Inside Sales Trends in 2016 [Infographic]
We’re back with our annual trend report -- check out last year's here -- and the theme for 2016 is all...
by Josiane Feigon