2017 CEO Forum


San Francisco, CA

Please join us for OpenView’s annual CEO Forum on April 5th and 6th as we gather our portfolio CEOs, independent board members and individuals from our ecosystem to network and share best practices. This invite-only event will feature a dinner on the water in San Francisco on the 5th followed by a full day of great content in the heart of the city on the 6th.

For a detailed agenda, please see below.

The Forum will take place at Google Launchpad, located at 301 Howard Street, San Francisco. ​For nearby accommodations, we recommend the San Francisco Hyatt Regency and San Francisco Marriott Marquis​.


April 5, 2017

6:00 - 9:00 PM

Opening Reception

The Pearl
601 19th Street
San Francisco, CA 94107

April 6, 2017

9:00 AM

Opening Remarks

Scott Maxwell, Founder & Managing Partner, OpenView

Google Launchpad
301 Howard Street
San Francisco, CA 94105

9:15 - 9:45 AM

The Anatomy of the CEO Planning Process

Alex Shootman, CEO, Workfront, formerly Apptio, Eloqua

9:45 - 10:30 AM

Panel: Managing an Effective Board

Sue Bostrom, Board Member: Spredfast, ServiceNow, Marketo
Graham Smith, Board Member: Citrix, Splunk, MINDBODY
Sukhinder Singh Cassidy, Founder, theBoardlist
Jim Baum, former exec chairman / Interim CEO of Dyn, former CEO of Netezza & Endeca

10:30 - 11:00 AM

Culture & Unconventional Strategies to Drive Growth

David Barrett, CEO, Expensify

11:00 - 11:45 AM

Keynote: Building a World Class Team

Steve Kerr, Head Coach, Golden State Warriors

11:45 AM - 12:20 PM


12:20 - 12:45 PM

Not Your Average Diversity Conversation

CoCo Brown, Founder & CEO, The Athena Alliance

12:45 - 1:30 PM

Product-Led Growth: How to Grow Like Slack, Trello and DocuSign

Blake Bartlett, Partner, OpenView
JD Peterson, former CMO, Trello
Bill Macaitis, former CMO/CRO, Slack, Zendesk
Ron Hirson, CPO, Docusign
Edward Hartman, EIR at Simon-Kucher & Partners, Founder of LegalZoom

1:30 - 2:00 PM

CEO Story: From Idea to $3.7 Billion, the Evolution of AppDynamics

Jyoti Bansal, Founder, AppDynamics

2:00 - 2:30 PM

The Story of 3 Successful Exits: Dyn, Netezza & Endeca

Jim Baum, former exec chairman / Interim CEO of Dyn, former CEO of Netezza & Endeca
John McCullough, VP of Corporate Development, OpenView

2:30 - 2:45 PM


2:45 - 3:30 PM

SaaS Metrics that Really Matter for Your Business

Perry Wallack, Founder, Cornerstone onDemand

3:30 - 5:00 PM

Bridging the Gap Between Strategy & Execution
Facilitated Open Group Discussion

CoCo Brown, Founder & CEO, The Athena Alliance

5:00 PM

Closing Remarks

Adam Marcus, Managing Partner, OpenView

5:00 PM

Closing Cocktail Reception

La Mar
Pier 1 1/2
The Embarcader
San Francisco, CA 94105