Forums

Go-to-Market Forum: Maintaining Alignment Through Rapid Growth

Interested in attending?

This is an invite-only event. Please fill out the form below and we will be in touch.



There is nothing more important to a company’s go-to-market strategy than tight alignment between Sales & Marketing. This year we are trying something different and encouraging this collaboration through a joint forum. Bring your counterpart and spend the day with us learning from industry leading experts, networking with peers and uncovering the secrets of a successful sales & marketing partnership.

Topics include:

  • Keynote: JetBlue’s Head of Marketing on How Customer Feedback Has Shaped Their Strategy
  • Workshop: Account Based Everything – CMO, Engagio
  • Panel: The Great SDR Debate: Sales or Marketing?

See below for the full agenda.

For questions or additional information, please contact Ashley Minogue, aminogue@openviewpartners.com.

P.S. In true OpenView fashion, you can expect to make some great connections not only during the Forum, but also over cocktails on our roof deck.



Speakers

Jamie Perry

VP Marketing, JetBlue

Natasha Sekkat

VP Demand Generation, ClickSoftware

Brian Schwartz

SVP Sales, UserTesting

Frank Ernst

VP WW Sales Development, Zuora

Dave Gerhardt

Director of Marketing, Drift

Heidi Bullock

CMO, Engagio

Zak Pines

VP Marketing, Bedrock Data

Anne MacDonald

Startup Advisor
Former CMO, Macy's & Travelers

Elana Anderson

CMO, Vidyo
Former SVP WW Marketing, Demandware

Alec Stern

Founding Team, Constant Contact
Partner, G20 Ventures

Casey Cheshire

Founder, Revenue Optimization Agency

Mike McGuinness

EVP Sales, Veracode
Former SVP Sales, PTC

Sujan Patel

Co-founder, Web Profits

Chris Comparato

CEO, Toast

Andrew Raskin

Storytelling Expert

Scott Maxwell

Founder, OpenView

George Roberts

Venture Partner, OpenView

Liz Cain

VP Go-to-Market, OpenView

Ashley Minogue

Market Strategist, OpenView

Agenda

  • September 7, 2017
    8:30 - 9:00 AM

    Breakfast & Networking

    9:00 - 9:15 AM

    Opening Remarks

    Scott Maxwell, OpenView

    9:15 - 10:00 AM

    JetBlue's Head of Marketing on How Customer Feedback Has Shaped Their Strategy

    Jamie Perry, JetBlue

    10:00 - 10:30 AM

    Panel: The Great SDR Debate: Sales or Marketing?

    Natasha Sekkat, ClickSoftware
    Brian Schwartz, UserTesting
    Frank Ernst, Zuora
    Casey Cheshire, Revenue Optimization Agency

    10:30 - 11:00 AM

    Networking

    11:00 - 11:30 AM

    A Year Without Lead Forms: 5 Things We Learned Ungating Our Content at Drift

    Dave Gerhardt, Drift

    11:30 - 12:15 PM

    What You Need to Know About Account Based Everything to Get It Right

    Heidi Bullock, Engagio

    12:15 - 1:15 PM

    Lunch

    1:15 - 2:00 PM

    Panel: From Start-ups to Fortune 500: Hear From Executives on What They've Learned About Alignment Along The Way

    Zak Pines, Bedrock Data
    Anne MacDonald, Startup Advisor
    Elana Anderson, Vidyo
    Alec Stern, G20 Ventures

    2:00 - 2:30 PM

    Fireside Chat: Systematically Planning for Growth at a SaaS Company

    George Roberts, OpenView
    Mike McGuinness, Veracode

    2:30 - 3:00 PM

    Leverage Your Customers to Unlock Growth

    Sujan Patel, Web Profits

    3:00 - 3:30 PM

    Networking

    3:30- 4:00 PM

    Toast’s CEO on Building One of the Fastest Growing Tech Companies in the US

    Chris Comparato, Toast

    4:00 - 4:45 PM

    How High-Growth Teams Align on a Strategic Narrative

    Andy Raskin, Storytelling Expert

    4:45 PM - 5:00 PM

    Closing Remarks

    5:00 - 8:00 PM

    Happy Hour & Networking

    OpenView Roof Deck