Go-to-Market Forum: Maintaining Alignment Through Rapid Growth

303 Congress Street, Boston, MA

Go-to-Market Forum

There is nothing more important to a company’s go-to-market strategy than tight alignment between Sales & Marketing. This year we are trying something different and encouraging this collaboration through a joint forum. Bring your counterpart and spend the day with us learning from industry leading experts, networking with peers and uncovering the secrets of a successful sales & marketing partnership.

Topics include:

  • Keynote: JetBlue’s Head of Marketing on How Customer Feedback Has Shaped Their Strategy
  • Workshop: Account Based Everything – CMO, Engagio
  • Panel: The Great SDR Debate: Sales or Marketing?

See below for the full agenda.

For questions or additional information, please contact Ashley Minogue, aminogue@openviewpartners.com.

P.S. In true OpenView fashion, you can expect to make some great connections not only during the Forum, but also over cocktails on our roof deck.

Speakers

Jamie Perry

VP Marketing, JetBlue

Natasha Sekkat

VP Demand Generation, ClickSoftware

Brian Schwartz

SVP Sales, UserTesting

Frank Ernst

VP WW Sales Development, Zuora

Dave Gerhardt

Director of Marketing, Drift

Heidi Bullock

CMO, Engagio

Zak Pines

VP Marketing, Bedrock Data

Anne MacDonald

Startup Advisor
Former CMO, Macy's & Travelers

Elana Anderson

CMO, Vidyo
Former SVP WW Marketing, Demandware

Alec Stern

Founding Team, Constant Contact
Partner, G20 Ventures

Casey Cheshire

Founder, Revenue Optimization Agency

Mike McGuinness

EVP Sales, Veracode
Former SVP Sales, PTC

Sujan Patel

Co-founder, Web Profits

Chris Comparato

CEO, Toast

Andrew Raskin

Storytelling Expert

Scott Maxwell

Founder, OpenView

George Roberts

Venture Partner, OpenView

Liz Cain

VP Go-to-Market, OpenView

Ashley Minogue

Market Strategist, OpenView

Agenda

September 7, 2017

8:30 - 9:00 AM

Breakfast & Networking

9:00 - 9:15 AM

Opening Remarks

Scott Maxwell, OpenView

9:15 - 10:00 AM

JetBlue's Head of Marketing on How Customer Feedback Has Shaped Their Strategy

Jamie Perry, JetBlue

10:00 - 10:30 AM

Panel: The Great SDR Debate: Sales or Marketing?

Natasha Sekkat, ClickSoftware
Brian Schwartz, UserTesting
Frank Ernst, Zuora
Casey Cheshire, Revenue Optimization Agency

10:30 - 11:00 AM

Networking

11:00 - 11:30 AM

A Year Without Lead Forms: 5 Things We Learned Ungating Our Content at Drift

Dave Gerhardt, Drift

11:30 - 12:15 PM

What You Need to Know About Account Based Everything to Get It Right

Heidi Bullock, Engagio

12:15 - 1:15 PM

Lunch

1:15 - 2:00 PM

Panel: From Start-ups to Fortune 500: Hear From Executives on What They've Learned About Alignment Along The Way

Zak Pines, Bedrock Data
Anne MacDonald, Startup Advisor
Elana Anderson, Vidyo
Alec Stern, G20 Ventures

2:00 - 2:30 PM

Fireside Chat: Systematically Planning for Growth at a SaaS Company

George Roberts, OpenView
Mike McGuinness, Veracode

2:30 - 3:00 PM

Leverage Your Customers to Unlock Growth

Sujan Patel, Web Profits

3:00 - 3:30 PM

Networking

3:30- 4:00 PM

Toast’s CEO on Building One of the Fastest Growing Tech Companies in the US

Chris Comparato, Toast

4:00 - 4:45 PM

How High-Growth Teams Align on a Strategic Narrative

Andy Raskin, Storytelling Expert

4:45 PM - 5:00 PM

Closing Remarks

5:00 - 8:00 PM

Happy Hour & Networking

OpenView Roof Deck