Forums

2017 Product-Led Growth

Interested in Attending?

This is an invitation-only event for OpenView’s portfolio companies and extended network. To inquire about attending, please fill out the form below.

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Please click here to see 2018’s Product-led Growth Summit.

We are excited to announce OpenView’s first Product Leadership Forum. We are bringing together a curated group of Product Leaders at top SaaS startups for an all-day, invite-only forum around the topic of product-led growth.

Product-led growth puts the product at the foundation of a company’s go-to-market engine, and product usage becomes the primary driver of customer acquisition, expansion and retention. This capital-efficient strategy has been the hallmark of some of the hottest SaaS companies in recent years, including Expensify, Datadog, Atlassian and Dropbox. Speakers and panelists will share the inside stories behind how they approach growth from a product perspective, and lessons they’ve learned along the way. Sessions include:

  • How to build high-performing teams that enable product-led growth
  • Secrets on business app marketplaces and other ecosystem growth strategies
  • CEO viewpoints on successful growth from ZipRecruiter, Expensify and Dropbox
  • Product-led growth strategies for early stage and late stage software products

We’re looking forward to seeing you at this year’s Forum. For questions and additional information, please contact Kyle Poyar at [email protected].

Please see below for the complete agenda.



Speakers

David Barrett

CEO, Expensify

Ian Siegel

CEO & Co-Founder, ZipRecruiter

Laura Behrens Wu

Founder & CEO, Shippo

Steve Johnson

Former CRO, Hootsuite

Bernardo De Albergaria

Former VP & GM, Atlassian

Lesley Kim Grossblatt

COO & VP Product, theBoardlist

Todd Jackson

VP Product & Design, Dropbox

Judy Loehr

Partner, Cloud Apps Capital

Brent Chudoba

COO, PicMonkey

Amit Agarwal

Chief Product Officer, Datadog

Andrew Bialecki

Co-founder & CEO, Klaviyo

Max Lynch

Co-founder & CEO, Ionic

Loren Padelford

General Manager, Shopify Plus

John Davi

VP Product, Diffbot

Rahul Vohra

Founder & CEO, Superhuman Labs; Founder, Rapportive

Matthew McCullough

Head of Field Services, GitHub

Pedro Magriço

Head of Growth, Typeform

Miloš Lalić

Head of Product, Typeform

Chris Abad

VP Product & Design, UserTesting

Blake Bartlett

Partner, OpenView

Mackey Craven

Partner, OpenView

Kyle Poyar

Director of Market Strategy, OpenView

Agenda

  • March 1, 2017
    8:30 - 9:00 AM

    Breakfast & Networking

    9:00 - 9:15 AM

    Opening Remarks: Why Product-Led Growth Is the Hottest Trend in SaaS

    Blake Bartlett, OpenView

    9:15 - 9:45 AM

    Fireside Chat: ZipRecruiter's CEO on Building a Better, Faster Way to Recruit

    Ian Siegel, ZipRecruiter

    9:45 - 10:45 AM

    Roundtable: Early Stage Product-Led Growth Strategies

    Developer Focused
    Laura Behrens Wu, Shippo
    Max Lynch, Ionic
    John Davi, Diffbot

    SaaS
    Brent Chudoba, PicMonkey
    Rahul Vohra, Superhuman
    Pedro Magriço, Typeform
    Miloš Lalić, Typeform

    10:45 - 11:00 AM

    Break

    11:00 - 11:30 AM

    Datadog's Journey: Leading with Product and Breaking the Natural Laws of Sales and Marketing

    Amit Agarwal, Datadog

    11:30 - 12:00 PM

    Crafting an ROI Story for Customers

    Andrew Bialecki, Klaviyo

    12:00 - 1:00 PM

    Lunch

    1:00 - 1:45 PM

    Insights on How Dropbox Went from Consumer Hit to Business Success

    Todd Jackson, Dropbox

    1:45 - 2:15 PM

    Expensify’s CEO on How They Became the World’s Fastest Scaling ERP Software

    David Barrett, Expensify

    2:15 - 2:45 PM

    GitHub: Going to market via developer love

    Matthew McCullough, GitHub
    Jason Massey, GitHub

    2:45 - 3:00 PM

    Break

    3:00 - 3:45 PM

    Roundtable: Later Stage Product-Led Growth Strategies

    Bernardo De Albergaria, Atlassian (former)
    Loren Padelford, Shopify Plus
    Steve Johnson, Vidyard
    Chris Abad, UserTesting

    3:45 - 4:15 PM

    Product + Partners: Secrets to Business App Marketplaces & Ecosystem Growth Strategies

    Judy Loehr, Cloud Apps Capital

    4:15 - 4:45 PM

    Fireside Chat: Why Diverse Experiences Lead to Better Products

    Lesley Kim Grossblatt, theBoardlist

    4:45 - 5:00 PM

    Closing Remarks

    5:15 - 8:00 PM

    Happy Hour & Networking at Black Hammer Brewing

    544 Bryant Street
    San Francisco, CA 94107