Product-Led Growth

GitHub, 88 Colin P Kelly Jr. St, San Francisco, CA

We are excited to announce OpenView’s first Product Leadership Forum. We are bringing together a curated group of Product Leaders at top SaaS startups for an all-day, invite-only forum around the topic of product-led growth.

Product-led growth puts the product at the foundation of a company’s go-to-market engine, and product usage becomes the primary driver of customer acquisition, expansion and retention. This capital-efficient strategy has been the hallmark of some of the hottest SaaS companies in recent years, including Expensify, Datadog, Atlassian and Dropbox. Speakers and panelists will share the inside stories behind how they approach growth from a product perspective, and lessons they’ve learned along the way. Sessions include:

  • How to build high-performing teams that enable product-led growth
  • Secrets on business app marketplaces and other ecosystem growth strategies
  • CEO viewpoints on successful growth from ZipRecruiter, Expensify and Dropbox
  • Product-led growth strategies for early stage and late stage software products

We’re looking forward to seeing you at this year’s Forum. For questions and additional information, please contact Kyle Poyar at kpoyar@openviewpartners.com.

Please see below for the complete agenda.

Speakers

David Barrett

CEO, Expensify

Ian Siegel

CEO & Co-Founder, ZipRecruiter

Laura Behrens Wu

Founder & CEO, Shippo

Steve Johnson

Former CRO, Hootsuite

Bernardo De Albergaria

Former VP & GM, Atlassian

Lesley Kim Grossblatt

COO & VP Product, theBoardlist

Todd Jackson

VP Product & Design, Dropbox

Judy Loehr

Partner, Cloud Apps Capital

Brent Chudoba

Former CRO, SurveyMonkey

Amit Agarwal

Chief Product Officer, Datadog

Andrew Bialecki

Co-founder & CEO, Klaviyo

Max Lynch

Co-founder & CEO, Ionic

Loren Padelford

General Manager, Shopify Plus

John Davi

VP Product, Diffbot

Rahul Vohra

Founder & CEO, Superhuman Labs; Founder, Rapportive

Matthew McCullough

Head of Field Services, GitHub

Pedro Magriço

Head of Growth, Typeform

Miloš Lalić

Head of Product, Typeform

Chris Abad

VP Product & Design, UserTesting

Blake Bartlett

Partner, OpenView

Mackey Craven

Partner, OpenView

Kyle Poyar

Director of Market Strategy, OpenView

Agenda

March 1, 2017

8:30 - 9:00 AM

Breakfast & Networking

9:00 - 9:15 AM

Opening Remarks: Why Product-Led Growth Is the Hottest Trend in SaaS

Blake Bartlett, OpenView

9:15 - 9:45 AM

Fireside Chat: ZipRecruiter's CEO on Building a Better, Faster Way to Recruit

Ian Siegel, ZipRecruiter

9:45 - 10:45 AM

Roundtable: Early Stage Product-Led Growth Strategies

Developer Focused
Laura Behrens Wu, Shippo
Max Lynch, Ionic
John Davi, Diffbot

SaaS Applications
Brent Chudoba, PicMonkey
Rahul Vohra, Superhuman
Pedro Magriço, Typeform
Miloš Lalić, Typeform

10:45 - 11:00 AM

Break

11:00 - 11:30 AM

Datadog's Journey: Leading with Product and Breaking the Natural Laws of Sales and Marketing

Amit Agarwal, Datadog

11:30 - 12:00 PM

Crafting an ROI Story for Customers

Andrew Bialecki, Klaviyo

12:00 - 1:00 PM

Lunch

1:00 - 1:45 PM

Insights on How Dropbox Went from Consumer Hit to Business Success

Todd Jackson, Dropbox

1:45 - 2:15 PM

Expensify’s CEO on How They Became the World’s Fastest Scaling ERP Software

David Barrett, Expensify

2:15 - 2:45 PM

GitHub: Going to market via developer love

Matthew McCullough, GitHub
Jason Massey, GitHub

2:45 - 3:00 PM

Break

3:00 - 3:45 PM

Roundtable: Later Stage Product-Led Growth Strategies

Bernardo De Albergaria, Atlassian (former)
Loren Padelford, Shopify Plus
Steve Johnson, Vidyard
Chris Abad, UserTesting

3:45 - 4:15 PM

Product + Partners: Secrets to Business App Marketplaces & Ecosystem Growth Strategies

Judy Loehr, Cloud Apps Capital

4:15 - 4:45 PM

Fireside Chat: Why Diverse Experiences Lead to Better Products

Lesley Kim Grossblatt, theBoardlist

4:45 - 5:00 PM

Closing Remarks

5:15 - 8:00 PM

Happy Hour & Networking at Black Hammer Brewing

544 Bryant Street
San Francisco, CA 94107