Elizabeth Cain

Vice President of Go-to-Market

Elizabeth Cain is the VP of Go-to-Market at OpenView where she leads market insights, recruiting and sales and marketing strategy as part of the firm’s Expansion Platform. The GTM practice focuses on helping portfolio companies acquire and retain the right customers and talent.

Prior to joining OpenView, Liz was the AVP of Worldwide Business Development at NetSuite, the leading provider of cloud-based financials / ERP. Liz’s experience spans technical support, sales operations, account management and marketing. Most recently she launched NetSuite’s Business Development Representative (BDR) and Solution Consulting Associate (SCA) teams, which she successfully scaled to a 170-person global organization. Across these teams, Liz was responsible for inbound lead qualification, outbound prospecting, the development and administration of product, sales, business and industry training, and campaign execution.

Get to Know Liz

Liz is a self-proclaimed foodie and has, in fact, never met a food she didn’t like. She actually aspires to appear on Chopped (or any other Food Network show) one day.

She recently rescued a 5 year old yorkie named Brady, is an avid reader and has finally accepted that e-readers are the way of the future.

Liz’s first job was at an ice cream store where she got a true education in running a small business. She was on the hook for everything from hiring, scheduling and payroll to inventory and vendor management.

What Does OpenView Mean to You?

OpenView’s mission is the reason I joined. Each person I met in the recruiting process was in sync and excited to be working toward a shared goal. To build great companies, we need to invest in the right ideas and teams, hire, train and retain amazing people and create scalable, repeatable go-to-market strategies. There are no shortcuts in what we do.