We empower local businesses.

Signpost is cloud-based marketing software that gives local businesses the power to effortlessly build and manage customer relationships. The software builds customer profiles by capturing every email, call and credit card transaction. Signpost’s automated marketing engine then uses this data to drive new customer conversion and loyalty, reviews and referrals from existing customers. Signpost empowers local businesses by delivering measurable results while saving valuable time.

Signpost was founded in 2010 with a simple but important mission: empower local businesses to build lasting customer relationships. Today Signpost has 250 employees in three offices and they’ve helped more than 15,000 merchants thrive.


Stuart Wall


New York, NY

Year Founded



OpenView + Signpost

Learn why Signpost selected OpenView to lead their Series B.



Get to Know Signpost

Signpost is changing the way small business communicate with their customers. Learn how.


Case Studies

In early 2014, local marketing software provider Signpost was in a challenging position — with their product rapidly evolving, they suddenly found themselves competing head-to-head with an entirely new set of companies. Signpost needed to quickly get up to speed on several market dynamics including how their newfound competitors were pricing, positioning and discounting their own solutions.

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