Product
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How Slack Balances the Needs of the User and Buyer in the End User Era [Podcast]

On this episode of BUILD, Ariel talks to Slack’s Director of Product, Fareed Mosavat, about how Slack balances the needs of the user and buyer.

by Ariel Winton
Product
Everything You Need to Know About Freemium Pricing
Editor's Note: This article was first published on August 9, 2018. Special thanks to Ned O'Leary and Laura Rosca who helped...
by Kyle Poyar
Product
The Critical Need For Product Success (Part One)

Growth companies need to focus on Product Success in addition to Customer Success in order to scale. Learn why this role is becoming critical

by David Sudbey
Marketing
The Type of Content To Produce At Every Lifecycle Stage (Part One)

Content is important at all lifecycles of a SaaS business. But, there are different types of content that should be used for each lifecycle. Here we’ll explore content that can be used in the early stage of a SaaS org.

by Georgios Chasiotis
HR & Leadership
Rumors Aside, the CIO Is Not Dead

Contrary to popular belief, the CIO is still much needed in a SaaS organization. Learn how the role is changing and what to look for as you hire your next CIO here.

by Eric Johnson
Marketing
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SurveyMonkey's CMO on Marketing's Role as the World Shifts Towards Product Led Growth [Podcast]

This week’s BUILD episode features Leela Srinivasan, SurveyMonkey’s CMO. Listen as she discusses the shift from consumer to enterprise (and the lessons learned along the way), how they use traditional marketing channels with a viral product, tips for developing a GTM function within a PLG company and more.

by Ariel Winton
Sales
3 Ways Your Cold Email Campaigns Need to Change in 2020

Email is still a great tool for every salesperson, but only if you use it the right way. Steli Efti explains how to elevate your email strategy in 2020 and beyond.

by Steli Efti
New from PLG
Product
Everything You Need to Know About Freemium Pricing
Editor's Note: This article was first published on August 9, 2018. Special thanks to Ned O'Leary and Laura Rosca who helped...
by Kyle Poyar
Product
The Ultimate Product Led Growth Resources Guide
Editor's Note: This article was first published on November 1, 2018.  Back in the the 1980s, software was sold on...
by Kyle Poyar
Product
Why SaaS Partner Programs & Consultants Are a Match Made in Heaven

Formstack’s Amanda Nielsen explains the top five benefits consultants, agencies and SaaS companies can realize through their partner relationships.

by Amanda Nielsen
Product
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Becoming Product-Led With Customers in Old School Industries [Podcast]

On this episode of BUILD, Ariel chats with HubSpot’s SVP of Product, Christopher O’Donnell, about how PLG can be adopted in “old-school industries” and the key changes an organization needs to make in order to do so effectively.

by Ariel Winton
Product
The Ultimate Product Led Growth Resources Guide
Editor's Note: This article was first published on November 1, 2018.  Back in the the 1980s, software was sold on...
by Kyle Poyar
Product
Netflix Quietly Perfected Their Pricing. Here’s What You Can Learn.
Editor's Note: This article was first published on January 25, 2018.  You know the story. Back in 2011, Netflix restructured...
by Kyle Poyar
Product Led Growth
HubSpot's 5 Strategies for Transitioning to a Product-Led Organization

Shifting from a traditional inbound enterprise to a product led growth strategy is no easy task. Find out what HubSpot’s David Barron learned during their journey.

by David Barron