B2B software users and buyers are just consumers who are at work. Same people, different context. There’s no need to treat them differently.
Spoiler alert: Everything you do must be scalable and repeatable.
Sharon talks about the CIO’s role in pivoting a company to a remote workforce, why this could be a good time to put those marketing dollars into your product, and more.
Leaders from Doist and Buffer share their best practices for addressing mental health in the workplace.
We monitor these closely within our portfolio at OpenView.
While the markets moved up this week, we strongly caution against believing that the worst is over.
Use this as a guide for controlling costs, getting to cash-flow positive and extending your runway as quickly as possible.
We monitor these closely within our portfolio at OpenView.
We had an incredible roundup of executives from thought-leading companies join us to share their candid points of view on GTM and product strategy, organizational design, optimizing productivity and so much more.
Building an effective (and committed) enterprise sales team for the long haul starts with the people you hire. This is a great time to reflect and strategize so you can hire the very best people when the time is right.
In these unprecedented times, know that we’re all in this together. Business still goes on, and we’re committed to backing the next generation of software companies that improve people’s working lives.
Greg Storey, InVision’s Senior Director of Executive Programs, on standups and standing, evening escape plans and killing elephants.
Slack’s former Director of Product, Lifecycle walks us through the evolution of growth at Slack and shares the first question you should ask yourself when you’re getting ready to make that first growth hire.
We had an incredible roundup of executives from thought-leading companies join us to share their candid points of view on GTM and product strategy, organizational design, optimizing productivity and so much more.
As we enter a whole new decade, it’s important to recognize that we are also entering a whole new era of software: The End User Era. Our latest BUILD book dives deep into leadership philosophies and best practices surrounding this GTM movement. Check out the digital version here!