HR & Leadership
How SaaS Products Ascend the “Trust Pyramid”

SaaS products may be the future of how we work, but that future will only happen if we can overcome significant obstacles along the way. And the biggest obstacle is trust. Learn how to build trust with your customers here. 

by Bruce Johnson
Finance & Operations
Using Current Investors to Develop Your Fundraising Approach

When it comes time to fundraise, have you thought about focusing on your current investors? Learn why it’s the best option here.

by Mike Preuss
Sales
4 Steps Every Organization Can Take to Improve Sales and Marketing Alignment
There’s often an unspoken tension between sales and marketing teams. On one hand, marketing might feel like sales isn’t following...
by Mollie Kuramoto
Finance & Operations
Using Data to Improve Products in a GDPR World

Some software companies are leveraging GDPR to identify and address organizations that are pirating their applications, overusing licenses or otherwise infringing on their intellectual property. Learn how they do this with the new data laws here.

by Keith Fenech
Sales
Pro Tips for Making Field Sales Teams Successful

Outside sales teams have the luxury of meeting prospects in-person and can better understand the complexities of a deal. However, the nature of their work poses some unique challenges, namely dissociation from HQ and from their team members. Learn how to make these sales reps as successful as possible.

by Mat Brogie
Product
The Four-step Pricing Process for Fast-growing SaaS Companies

Mike Walsh, CMO at Reflektive, has gone through multiple pricing processes and has developed his own framework for assessing the situation and then developing pricing that is appropriate and effective. Learn more about his 4-step framework here.

by Mike Walsh
New from PLG
Product Led Growth
What is Product Led Growth? How to Build a Software Company in the End User Era

What is product led growth? Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer.

by Blake Bartlett
Product Led Growth
The State of Product Led Growth

How far along are companies really in adopting product led growth? To find out, we surveyed 500+ SaaS leaders about how they leverage (or don’t leverage) product led growth to scale their business.

by Kyle Poyar
Weekly Walk
Weekly Walk with OpenView Partner, Blake Bartlett
This week, we dropped a killer piece of #ProductLedGrowth content from OV's Blake Bartlett 💣 Casey Renner chatted with Blake...
by Casey Renner
Product
Putting PQLs into Practice at Your Organization

What are PQLs and how do you successfully transfer those leads over to your sales team? Learn how you can use (some) lead scoring tools to successfully find the customers that will convert to paying customers.

by Sam Richard
Product
SaaS Differentiation: How to Win in a Crowded Market with High Feature Commoditization
The other day, I was discussing the inception of Loomly on a podcast, when the host asked me, “Wasn’t it...
by Thibaud Clement
Product Led Growth
What is Product Led Growth? How to Build a Software Company in the End User Era

What is product led growth? Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer.

by Blake Bartlett
Sales
Sales Segmentation Could Be Costing You Deals. Here’s How to Ensure It Doesn’t.

Is the sales process over segmented? Amy Volas explains how to ensure your sales process isn’t over segmented, and how to fix it if it is.

by Amy Volas