Podcast
Marketing and PLG: Unlocking the Opportunity for Growth
Undoubtedly you’ve heard about product-led growth as a go-to-market strategy. Who wouldn’t love a growth strategy in which a product...
by Shannon Curran
Onboarding
Your guide to self-serve onboarding: How to get your product to sell itself
In a self-serve environment, your product has to sell itself. The first-day experience is the most critical part of the...
by Kyle Poyar
Market Research
The State of Cloud Marketplaces: A Look into the Data, Trends, and Findings for Software Sellers
Just like over the last decade, and even more pointedly in the last two years where we’ve seen most purchases...
by John Jahnke
At OpenView
Top Predictions For 2022 From OpenView Leaders
What does the future hold for 2022? At our final BUILDing Together event of 2021, OpenView’s Expansion & Investment Team...
by Casey Renner
Product
The New User Journey: Follow Your Users to Understand how to Excel at Go-to-Market
Product-led growth (PLG) is an end-user-focused growth model that relies on the product as the primary driver of customer acquisition,...
by Sam Richard
Product-Led Growth
The Ultimate Product-Led Growth Resources Guide

We’ve assembled this guide to provide a single center of truth for the most informative and innovative PLG resources.

by Kyle Poyar
The Latest in Product-Led Growth
Product-Led Growth
The Ultimate Product-Led Growth Resources Guide

We’ve assembled this guide to provide a single center of truth for the most informative and innovative PLG resources.

by Kyle Poyar
multiple roads
Product-Led Growth
Your Guide to Product Qualified Leads (PQLs)
Product Qualified Leads (PQLs) are users who signal their buying intent based on product usage rather than just traditional marketing...
by Kyle Poyar
Benchmarks
Pricing Transformations in 2022
Welcome to the third edition of the Pricing Transformations series. This year we look back at 2021 and forward to...
by Kyle Poyar, Steven Forth
Podcast
How Stack Overflow Harnesses the Power of Flexible Leadership
The world is full of polarized views. People seem obsessed with being right (and with proving others wrong). In the...
by Alexa Horwitz
Product-Led Growth
Your Guide to Product Qualified Leads (PQLs)
Product Qualified Leads (PQLs) are users who signal their buying intent based on product usage rather than just traditional marketing...
by Kyle Poyar
Does business growth hinge on customer success? We think yes.

Customer Success is necessary for product-led business growth—don’t believe us? Read this article.

by Chris Gaertner
Finance & Operations
CAC Payback Basics: What It Is, How to Calculate It and Why It Matters

What is CAC Payback? How do you measure it? We break down the basics of this metric and why it’s important in your SaaS business in this article.

by Sean Fanning
Product
Your 3 Pricing Strategy Choices: Grow, Skim, or Follow
Back in 2015 I published this post “Your 3 Pricing Strategy Choices: Grow, Skim, or Follow.” This post has been...
by Steven Forth