On this episode of BUILD, Ariel talks to Slack’s Director of Product, Fareed Mosavat, about how Slack balances the needs of the user and buyer.
Content is important at all lifecycles of a SaaS business. But, there are different types of content that should be used for each lifecycle. Here we’ll explore content that can be used in the early stage of a SaaS org.
This week’s BUILD episode features Leela Srinivasan, SurveyMonkey’s CMO. Listen as she discusses the shift from consumer to enterprise (and the lessons learned along the way), how they use traditional marketing channels with a viral product, tips for developing a GTM function within a PLG company and more.
Email is still a great tool for every salesperson, but only if you use it the right way. Steli Efti explains how to elevate your email strategy in 2020 and beyond.
Formstack’s Amanda Nielsen explains the top five benefits consultants, agencies and SaaS companies can realize through their partner relationships.
On this episode of BUILD, Ariel chats with HubSpot’s SVP of Product, Christopher O’Donnell, about how PLG can be adopted in “old-school industries” and the key changes an organization needs to make in order to do so effectively.
Shifting from a traditional inbound enterprise to a product led growth strategy is no easy task. Find out what HubSpot’s David Barron learned during their journey.
As we enter a whole new decade, it’s important to recognize that we are also entering a whole new era of software: The End User Era. Our latest BUILD book dives deep into leadership philosophies and best practices surrounding this GTM movement. Check out the digital version here!