Product
Pricing Insights from 2,200 SaaS Companies

We surveyed 2,200 SaaS companies to gather insights across pricing plans, team organization, changes and more. Read the results here.

by Kyle Poyar
Product Led Growth
5 Examples of SaaS Products With Viral Loops

We’re taking a close look at Zoom, Slack, Mailchimp and more.

by Victor Eduoh
Marketing
Yes, SEO Is Still Important: 5 Predictions for 2021

Lavall Chichester, founder of GrowthSkills.co, shares his 2021 insights and predictions—and how you can leverage them.

by Lavall Chichester
Product Led Growth
An Inside Look at Snyk's Product Led Growth Strategy

Francesca Krihely, Senior Director, Developer Experience and Growth at Snyk, told us about how her company uses a freemium model to find new points of entry into enterprise organizations.

by Jamie Wallace
HR & Leadership
What Companies Should (and Shouldn't) Be Doing About Diversity Right Now

Words are not enough. Talk is meaningless. We need to get in there and do the work. HubSpot’s Winston Tuggle goes over exactly how to start.

by Casey Renner
Pricing & Positioning
Pricing Transformations In 2021

Pricing experts Kyle Poyar and Steven Forth reflect on their predictions for 2020 and share what they see in store for 2021.

by Kyle Poyar, Steven Forth
The Latest in Product Led Growth
Product Led Growth
5 Examples of SaaS Products With Viral Loops

We’re taking a close look at Zoom, Slack, Mailchimp and more.

by Victor Eduoh
Product Led Growth
An Inside Look at Snyk's Product Led Growth Strategy

Francesca Krihely, Senior Director, Developer Experience and Growth at Snyk, told us about how her company uses a freemium model to find new points of entry into enterprise organizations.

by Jamie Wallace
HR & Leadership
14 SaaS Leaders Share Their Favorite Interview Questions

What’s your biggest weakness? For many folks in leadership positions, the answer might be… asking job candidates good questions.

by Kristin Hillery
HR & Leadership
The Best SaaS Conferences to Attend in 2021 (Updated Regularly)

We’ve combed through the interwebs to find the most worthwhile events in 2021. We’ll continue adding to this list as organizers announce more conferences.

by Victor Eduoh
At OpenView
OpenView's Most-Loved Posts and Podcast Episodes From 2020

Looking back helps us realize just how much we accomplished this year, and we hope you’re going through the same process with your own work.

by Kristin Hillery
Product
19 SaaS Predictions For 2021 and Beyond

Every year we ask the OpenView network to weigh in, and this time around many folks unsurprisingly made predictions around a trend most of us in SaaS had to adapt to (and, to be honest, are still figuring out) in 2020.

by Casey Renner
HR & Leadership
What's the Biggest Lesson You Learned This Year?

Leaders from Snyk, Autodesk, Mixpanel and more share the most important things they learned in 2020.

by Kristin Hillery