Marketing
7 B2B Marketing Trends for 2020

As the B2B buyer journey continues to evolve, there are a handful of things you need to be thinking about as we head into 2020. Find out what you need to know to make sure your marketing game is on point.

by Eric Siu
Product
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Webflow’s Mission to Empower as Many People as Possible [Podcast]

This episode features Vlad Magdalin, Co-founder & CEO of Webflow, a business that took four tries to get off the ground. Find out how they think about creating a product that’s applicable to as many people as possible and why adding incremental value is more important than shipping a perfect product.

by Mackey Craven
Product
There’s an App for That: A Guide to the Product Management Stack

Many tools have emerged to help PMs do their jobs more effectively. These make up the product stack, composed of more than a dozen categories. But what is the actual function of each category? Here, we drill down.

by Shannon Bauman
Sales
Capitalize on Product Led Growth by Building a Growth Engine
You’ve built a product that end users love and achieved product led growth  – what’s next? With engineering, support and success...
by Haley Katsman
Product
Postman on Designing for the End User and Product-led Success

Founder & CEO of Postman, Abhinav Asthana, explains how the team designed a product for the end user using a PLG strategy. Read here.

by Abhinav Asthana
Product
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The Road to 7,000,000+ Users with Postman [Podcast]

Postman, a collaborative environment for API development, has scaled to more than 7 million users. Abhinav Asthana, the company’s Co-founder & CEO, shares how they scaled and where a product led growth mindset fits in the equation.

by Mackey Craven
New from PLG
Product Led Growth
A Recap of OpenView's 2019 Product Led Growth Summit

Couldn’t make it to our fourth annual Product Led Growth Summit? Don’t worry, OV’s Jeff Curran broke down the key takeaways here.

by Jeff Curran
Product
The Power of Simmering: Airtable’s Design Principles for a PLG Company

Airtable’s VP of Customer Engagement explains how the organization embraces change in an intentional and measured way that balances their technological innovation with a very human-driven approach to growth.

by Liat Bycel
How to Hire a Pricing Consultant

Pricing consulting is not one size fits all. Learn how to find the right one for your organization.

by Steven Forth
HR & Leadership
A Product Manager Is No Longer a “Luxury Hire”

When you think about the business model used by dot-com-era startup companies, a PM was considered a “nice to have” rather than a necessity. Find out why PMs are now no longer a “luxury hire.”

by Greg Bayer
Product
Gathering Community Feedback Isn’t Optional

Your organization should be talking to your customers all the time – they are the ones who deliver the information you need about how to improve and evolve your product. Ashley Smith explains how to capture that feedback here.

by Ashley Smith
HR & Leadership
The Top PLG People Leaders You Should Know (And Their Predictions for 2020)

Some of the top People and Talent leaders at product led growth companies share their insights on their predictions as we enter 2020.

by Ellie D'Amelio