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December 18, 2023
The latest research from OpenView and our partners to keep you and your business running. You'll get SaaS and product benchmarks, talent and hiring guides and more.
Product-led growth (PLG) is a growth strategy where the product itself acts as the primary driver of acquisition, retention, and expansion. Learn more about PLG here.
Nailing pricing is key to any startups success. Learn how to do it with tips, strategies, and frameworks from OpenView here.
How do your SaaS company compares to its peers? Get the latest metrics and benchmarks to assess the health of your company here.
2023 SaaS Benchmark Report
The 2023 SaaS Benchmarks Report from OpenView and Paddle is live! Get all the insights and data to see how your company compares.Read More
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What’s in store for B2B marketing in 2024. Marketing expert Jon Miller shares his eight game changing predictions here.
Books & Reports
Software buying has evolved—and companies are moving to a usage-based pricing model to stay ahead of the curve. Get started with this playbook.
Enzo Avigo, former product manager at Intercom and CEO of product analytics startup June, unpacks how to accelerate your path to product market fit. Get the guide here.
Pricing & Positioning
What’s the state of pricing in 2023? Data from our 2023 SaaS Benchmarks report uncovers a few key trends to know heading into the new year. Read the full analysis here.
Achieving true product-led growth takes a winning combination of free parts of your product, virality, paying users, and more. Startups spend years (and thousands of dollars) trying to figure out the right model for viral growth – and many never do. So how do you succeed at PLG. Find out here.
ABM, or account-based marketing, is a powerful strategy to push relevant leads further down the funnel towards purchase. But for many companies, it’s often led by sales’ own criteria, rather than driven by powerful marketing data. Here’s how to do ABM the right way.
Books & Reports
Gain key SaaS insights from our 7th Benchmarks Report on ARR, PLG, retention, and more.
How an AI sidecar product drove 30% of sign-ups: Eraser’s founder on building and growing DiagramGPT
Eraser founder, Shin Kim, shares why his company, Eraser, a whiteboard for engineering teams, built an AI sidecar that ultimately drove 30% of all product sign ups. Learn more here.
Ready to use paid advertising to grow your B2B startup’s customer base? Here’s an in depth guide to get you started.
Books & Reports
OpenView’s 2023 SaaS Benchmarks Report in partnership with Paddle is live! Get all of the findings and see how your business compares here.
Does automating outbound sales efforts really work? It can and it does, as shown in this post by Thena. They use automated outbound to 10x their efforts. Here’s how they do it.
We know founding a business can sometimes be a long and lonely journey. But SaaS founders don’t have to go it alone. Join OpenView’s Mastermind Founder Community here for exclusive access to expert insights on PLG, GTM and vertical SaaS and so much more.