Product
Activation: The Product Metric Everyone Thinks They Need But Can’t Seem To Define
I vaguely remember reading Dave McClure’s pirate metrics (circa 2007!) SlideShare when I started a new job at a startup...
by Sam Richard
Pricing & Positioning
Your Guide to Reverse Trials
What’s better for PLG: freemium or free trial? You’ve probably debated the question ad nauseam. They both have their pros...
by Kyle Poyar
Retention
5 Reasons Why Startups Lose Their VP of Sales (And What To Do About It)
Hiring an incredible VP of sales is hard enough. When they end up walking out the door within 18 months...
by Amy Volas
Podcast
Listen
Annie Pearl (Calendly): Avoiding Pitfalls When Expanding Your Company's Market
At a certain point, any successful product-led growth (PLG) business will need to embrace the enterprise. Eventually, breaking into the...
by Scott Wilson
The Latest in Product-Led Growth
Product-Led Growth
Your Guide to PLG Benchmarks
We’re all familiar with the classic B2B marketing and sales funnel and the supporting jargon: leads, MQLs, SQLs, SALs, opportunities,...
by Kyle Poyar
Product-Led Growth
Metrics, Steady Growth, What’s Next for PLG: Product Benchmarks 2022
We are back with our third annual Product Benchmarks report. I found OpenView because of its annual SaaS Benchmarks report....
by Sam Richard
Product-Led Growth
Your Guide to PLG Benchmarks
We’re all familiar with the classic B2B marketing and sales funnel and the supporting jargon: leads, MQLs, SQLs, SALs, opportunities,...
by Kyle Poyar
Sales
After You Announce: How to Win With Usage-Based Pricing
Usage-based pricing (UBP) is about change. Once you have launched your pricing model, a lot will change, including the initial...
by Steven Forth
Marketing
Efficient Growth Marketing Just Got Cool Again
From 2018 to 2021, I led marketing for Firetrace International, a profitable company. As a member of the leadership team,...
by MJ Peters
Podcast
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Andrew Gazdecki (MicroAcquire): Busting the Myths of Selling Startups
The term “unicorn” is a very apt word for the tech startup industry. The companies and the deals necessary to...
by Meg Johnson
Product-Led Growth
Metrics, Steady Growth, What’s Next for PLG: Product Benchmarks 2022
We are back with our third annual Product Benchmarks report. I found OpenView because of its annual SaaS Benchmarks report....
by Sam Richard
Product
The New User Journey: Follow Your Users to Understand how to Excel at Go-to-Market
This blog post was originally published in January 2022 and updated in June 2022 with new data.  Product-led growth (PLG)...
by Sam Richard