Portfolio Updates
OpenView Partners with Buildkite to Empower Software Development Teams to Deploy Faster with CI/CD

We’re excited to lead Buildkite’s $28M AUD Series A and support the Buildkite team as they strive to be a force multiplier for development teams.

by Kate Murdock
Product Led Growth
The Product-Led Growth Single Point of Truth Framework: Managing Scalable Growth

Use this to manage the empathy gap in your product, get new users to see value quickly—and retain them.

by Victor Eduoh
Sales
How ZoomInfo Built a Sales Team to Target Their Full Spectrum of Accounts

CEO Henry Schuck shares ZoomInfo’s powerful go-to-market formula.

by Henry Schuck
Customer Success
Let's Stop Calling Churn a Customer Success Problem

Making customers succeed is a business-wide responsibility that requires contributions from each function.

by Kyle Poyar
Marketing
Leaders from HubSpot, Privy, Flywire and More on the Future of Marketing

Hear what they had to say about setting priorities, the rising importance of speed, and the very important thing we all seem to have lost.

by Casey Renner
Product Led Growth
What is Product Led Growth? How to Build a Software Company in the End User Era

Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer.

by Blake Bartlett
COVID-19
10 Examples of Innovative Marketing Strategies for Startups

We’re at a pivotal time where businesses can truly effect positive change in the lives of their customers, especially as everyone navigates all of this uncertainty.

by Kevin Payne
Weekly Walk
Watch
Weekly Walk with Xiaoyin Qu, Co-founder and CEO of Run The World

Every week, OpenView’s Casey Renner goes on a (virtual) walk with a different tech leader to learn more about who they are.

by Casey Renner
Product Led Growth
Listen
Atlassian’s Secret to Creating Compounding Customer Value

Jay Simons shares the story behind Atlassian’s truly epic revenue engine and how they use pricing as a competitive advantage.

by Meg Johnson
Building a LEGO Kit, Not a Solution—Airtable’s CEO on Catering to Diverse Use Cases

Howie Liu, founder and CEO of Airtable, talked to us about some of the challenges associated with building and marketing a platform that’s been adopted by cattle farmers and video production studios alike.

by Blake Bartlett
Product Marketing
Kicking in GTM Programs: A Crucial Product Marketing Activity for Early-Stage Startups

As a new sales team starts going through training, we often hear them ask, “Where are our leads?!” And all heads typically turn toward the marketing team.

by Shirin Shahin