Podcast
Balancing Online And Offline Spaces: Building A Community Around Your PLG Product
Community is a hot topic in SaaS. Having hundreds or even thousands of people passionately discussing and advocating for your...
by Scott Wilson
Product-Led Growth
Your Guide to a PLG Series A
It's time to stop judging product-led companies by the same old SaaS metrics — or we’ll overlook the next Canva...
by Kyle Poyar
Product-Led Growth
Spearheading PLG at Stack Overflow: How Product-Led and Sales-Led Growth Fell into Alignment
Our third annual Product Benchmark Report showed a massive uplift in the number of companies adopting product-led growth, not only...
by Sam Richard
Product
The Product-Led Growth Market Map

OpenView developed the Product Led Growth Market Map to illustrate the breadth and dynamism of this powerful growth strategy. View the Market Map here.

by Sam Richard
Sales
Value-Based Selling at monday.com: Solving Problems, Earning Trust, and Growing Accounts in 5 Simple Steps
When I joined monday.com nearly seven years ago, I was the 16th hire and was excited to be transitioning to...
by Aron Vuijsje
Hiring
Your Guide To Your First GTM Hire: How To Scale Your Team To Accelerate Growth
Who should be the first go-to-market (GTM) hire at an early startup? This isn’t a new question, to be sure....
by Kyle Poyar
Hiring
The Fight for Tech Talent Isn't Over—How To Pivot Your Hiring Pitch for the Market
It feels like every other day there’s a new headline about another tech company’s round of layoffs or hiring freeze....
by Steve Melia, Maggie Crean
Product
New Approaches To the Old-School Relational Database
Editor’s Note: As two investors keeping a close eye on the world of data, Kaitlyn Henry from OpenView and Sam...
by Kaitlyn Henry, Sam Broner
Product-Led Growth
Which Public Companies Are Product-Led? 40 At Our Latest Count
Product-led growth (PLG) is an end-user-focused growth model that relies on the product itself as the primary driver of customer...
by Sam Richard
Product
Your Guide to Ungated Products
In a product-led growth model, you’re challenged to deliver value first and monetize second. PLG companies almost always allow users...
by Kyle Poyar
Product-Led Growth
Building Sales Teams From The Ground Up In PLG Environments
I’ve spent over two decades in sales, starting in the nascent enterprise SaaS world at an early-stage startup going through...
by John Eitel
Investor Relations
10 Best Questions To Ask Venture Capitalists Amid An Uncertain Market
The dominating force in the market right now is uncertainty. Inflation, wars, climate change, recessions—we've written before about how global...
by Casey Renner