Product
I Asked 50+ Developers How They Buy Software. Here’s What I Learned.

Anyone who has ever tried to sell software to developers probably learned pretty quickly that traditional B2B marketing tactics just plain don’t work.

by Sam Richard
Finance & Operations
A New Way To Tell if a Company Is Truly Product-Led

Hint: You have to look beyond the website or pricing page.

by Kyle Poyar
HR & Leadership
3 Unusual Drivers of Early-Stage Growth

People, and their promise, are the root of your valuation. And the happier, more engaged they are, the quicker and easier you’ll clear your hurdles.

by Lawler Kang
Leadership
‘A Constant Adrenaline Rush’: 3 NYC Founders Give an Inside Look at Building Their Businesses in the Big Apple

Building a business amidst New York City’s sky-high cost of living, fiercely competitive talent market, and distance from Bay Area investors is not for the faint of heart.

by Riviera Lev-Aviv
Marketing
Customer Segmentation: A Step-by-Step Guide for Growth

Effective customer segmentation is critical for any company attempting to scale. This guide will walk you through the process of clearly identifying and targeting your best prospects.

by Tien-Anh Nguyen
Sales
Listen
Stripe’s Jeanne DeWitt Grosser on Buffalo, Whales, and Scaling Sales

In just five years, she’s helped grow Stripe’s sales team to about 200 folks in the U.S. and 500 globally—that’s bigger than the entire company was when she first came on board.

by Casey Renner
HR & Leadership
Is Estonia the Next Silicon Valley?

It’s one of the best-kept secrets of the digital nomad entrepreneur world.

by Carina Rampelt
Sales
Hi [firstname]: LinkedIn Message Automation Is the Actual Worst

We all get those terrible sales messages on LinkedIn that sound like they were written by a bot. Well, turns out that’s exactly what’s happening.

by Candyce Edelen
Product
When Does Open Source Make Sense for a Business?

And will open source provide a strategic advantage for your go-to-market motion? Jon Natkins gives us an in-depth answer.

by Jon Natkins
Pricing & Positioning
Risk Discounts and Usage-Based Pricing

You’re probably not aware of it, but the price of your product includes a risk discount.

by Steven Forth
HR & People
What CEOs Should Know About Recruiting Top Talent

The industry experienced a few slow months last year due to the pandemic, but it’s come back so strong that now there’s not enough talent to go around.

by Steve Melia
Marketing
The Definitive Guide to Content and Community Marketing for Data Companies

“I like to hang out in communities so that I can be sold to,” said nobody.

by Arpit Choudhury