Anyone who has ever tried to sell software to developers probably learned pretty quickly that traditional B2B marketing tactics just plain don’t work.
Hint: You have to look beyond the website or pricing page.
People, and their promise, are the root of your valuation. And the happier, more engaged they are, the quicker and easier you’ll clear your hurdles.
Building a business amidst New York City’s sky-high cost of living, fiercely competitive talent market, and distance from Bay Area investors is not for the faint of heart.
Effective customer segmentation is critical for any company attempting to scale. This guide will walk you through the process of clearly identifying and targeting your best prospects.
In just five years, she’s helped grow Stripe’s sales team to about 200 folks in the U.S. and 500 globally—that’s bigger than the entire company was when she first came on board.
It’s one of the best-kept secrets of the digital nomad entrepreneur world.
We all get those terrible sales messages on LinkedIn that sound like they were written by a bot. Well, turns out that’s exactly what’s happening.
And will open source provide a strategic advantage for your go-to-market motion? Jon Natkins gives us an in-depth answer.
You’re probably not aware of it, but the price of your product includes a risk discount.
The industry experienced a few slow months last year due to the pandemic, but it’s come back so strong that now there’s not enough talent to go around.
“I like to hang out in communities so that I can be sold to,” said nobody.