I vaguely remember reading Dave McClure’s pirate metrics (circa 2007!) SlideShare when I started a new job at a startup...
What’s better for PLG: freemium or free trial? You’ve probably debated the question ad nauseam. They both have their pros...
Hiring an incredible VP of sales is hard enough. When they end up walking out the door within 18 months...
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At a certain point, any successful product-led growth (PLG) business will need to embrace the enterprise. Eventually, breaking into the...
It may come as no surprise that usage-based pricing (UBP) is a hot trend in SaaS. A 2021 report by...
A common problem facing startup founders is how to adequately fund their businesses from inception through profitability. Many rely on...
We’re all familiar with the classic B2B marketing and sales funnel and the supporting jargon: leads, MQLs, SQLs, SALs, opportunities,...
Usage-based pricing (UBP) is about change. Once you have launched your pricing model, a lot will change, including the initial...
From 2018 to 2021, I led marketing for Firetrace International, a profitable company. As a member of the leadership team,...
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The term “unicorn” is a very apt word for the tech startup industry. The companies and the deals necessary to...
We are back with our third annual Product Benchmarks report. I found OpenView because of its annual SaaS Benchmarks report....
This blog post was originally published in January 2022 and updated in June 2022 with new data. Product-led growth (PLG)...
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