Last year, we reported on the widespread shift to usage-based pricing—charging based on usage, not just user seats. But a...
Whether you’re implementing a PLG strategy for the first time or optimizing from a strong foundation, odds are you’re thinking...
Will AI-generated content put content marketers out of a job? Maybe, but not in the way many are talking about...
Welcome to the fourth edition of the Pricing Transformations series. This year we look back at 2022 and forward to...
As product-led growth (PLG) becomes more popular, we’re starting to see companies apply PLG techniques in totally new and different...
If you’re a subscriber to my Growth Unhinged Substack, you might have seen the introduction of a new segment I’m...
As 2023 rolls in, businesses are still riding through choppy waters. If 2022 was any indication, there are a lot...
Y’all know that I love to explore the playbooks of the best-known PLG startups, such as Hotjar (bootstrapped to $50...
It’s been a big year for OpenView’s blog, thanks to the support of readers like you. In 2022, we published...
The OpenView team is thrilled to announce our Series A investment in Mangomint, a cloud-based software solution that helps salon...
Companies everywhere are reducing spending, regardless of how much runway they have. People are uncertain about the future, choosing long-term...
Every year for six years, we've surveyed, analyzed, and reported on the benchmarks that define SaaS growth in our annual...
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