Product
Product-Led Companies: Why and How They Work

Crazy Egg co-founder Hiten Shah lays out what it takes to make a run at a PLG approach.

by Hiten Shah
Marketing
The Do's and Don'ts of Marketing to Developers

Helen Min outlines what it takes to build a strong developer brand like Stripe.

by Helen Min
Product Led Growth
Understanding Activation and Product Qualified Leads—and Why They’re Not the Same Thing

Savvy companies are turning their attention to in-product behaviors to measure key PLG metrics like activation and product qualified leads.

by Kristin Hillery
HR & Leadership
Founders, Use These Tips to Get More Done (and Prevent Burnout)

Travis Jamison shares some of the lessons he’s learned through all of the ups and downs, wins and losses of being an early-stage startup founder.

by Travis Jamison
Product Led Growth
Talking Growth Frameworks with HubSpot’s Chris Miller

Chris takes us through the Three Ds of Growth and Learn/Collect/Apply segmentation.

by Kristin Hillery
ICYMI
ICYMI: Meet Allan Leinwand, Slack’s SVP Engineering

Allan talked to us about Hamilton, the best part of his job, and the secret to managing Slack messages like a pro.

by Casey Renner
Marketing
The Inside Story of How Trello's Marketing Team Evolved After the Atlassian Acquisition

We heard it first-hand from Stella Garber, Trello’s Head of Marketing, who was the first marketing hire at Trello back in 2014.

by Kristin Hillery
Pricing & Positioning
Freemium vs. Free Trial: How to Know Which One to Pick for Your SaaS Startup

It’s one of the most frequently asked questions we get at OpenView. So, here’s how to make the decision with confidence.

by Kristin Hillery
Product Led Growth
3 Famous Freemium SaaS Strategies (And Why They're So Good)

Get out your pen and paper and take notes as we look closely at the freemium strategies of Zoom, WebFlow and MailChimp.

by Victor Eduoh
Leadership
How to Combat Negative Self-Talk

There are many metaphors that people use to describe the inner experiences of being a startup founder, and “roller coaster” is one of them for a reason.

by Alisa Cohn