Metrics & Benchmarks
Benchmark Your SaaS Business Against Metrics That Matter
Every year for six years, we've surveyed, analyzed, and reported on the benchmarks that define SaaS growth in our annual...
by Curt Townshend
At OpenView
Introducing OpenView’s Next Generation Of Investors
It would be an understatement to say that the past few years of software have been unpredictable. Building an expansion...
by Kyle Poyar
Marketing
Marketing Leaders: 3 Ways To Stay Competitive In A Changing Market
Changes in the macroeconomic environment over the past several months has impacted every corner of the business—with departments thinning out...
by Mikaela Gluck
Hiring
A Founder's Guide To Hiring A CMO
The results are in! And unfortunately, they are not good. With the current economic situation we are in, the average...
by Harsh Jawharkar
Product-Led Growth
Your Guide To A PLG Org
Real talk: what the heck does a best-in-class PLG org look like? It’s one of the most frequent questions I...
by Kyle Poyar
Podcast
Chris Degnan (Snowflake): Leading Your Sales Team Through The Downturn
With funding having slowed, hiring frozen, and budgets cut, SaaS sales leaders are on the hunt for advice for how...
by Mikaela Gluck
Pricing & Positioning
The PLG Startup’s Practical Guide To Positioning
Product-led or not, companies that really nail their positioning will see better product-market fit and faster growth. For product-led companies,...
by Jenna Crane
Product-Led Growth
Your Guide To AI And PLG
Jasper’s jaw-dropping Series A $125 million fundraise—at a $1.5B valuation, seemingly out of nowhere—woke many of us up to the...
by Kyle Poyar
Metrics & Benchmarks
How Do You Stack Up?
Our team at OpenView, in partnership with Chargebee, launched the 6th annual SaaS Benchmarks Report on Monday. The report includes...
by Kyle Poyar
Product-Led Growth
Inside Hotjar’s Bootstrapped PLG Strategy
Today folks are under pressure to do more with less. We’re seeing calls to extend runway, slow down hiring plans,...
by Kyle Poyar
Metrics & Benchmarks
SaaS Contribution Margin: Discover Where Your Money Maker Lies
Challenging capital markets—like the one we're in—are a call to revisit product roadmaps, analyze their profitability, and gauge their effectiveness....
by TJ Thinakaran
Culture
Consistency And Clarity: How DevRel Leaders Make Inclusion A Priority
An earlier version of this article misattributed quotes between Lauren ‘Lo’ Etheridge and Bianca St. Louis. The article has since...
by Kaitlyn Henry