It's time to stop judging product-led companies by the same old SaaS metrics — or we’ll overlook the next Canva...
Our third annual Product Benchmark Report showed a massive uplift in the number of companies adopting product-led growth, not only...
OpenView developed the Product Led Growth Market Map to illustrate the breadth and dynamism of this powerful growth strategy. View the Market Map here.
When I joined monday.com nearly seven years ago, I was the 16th hire and was excited to be transitioning to...
Who should be the first go-to-market (GTM) hire at an early startup? This isn’t a new question, to be sure....
It feels like every other day there’s a new headline about another tech company’s round of layoffs or hiring freeze....
Editor’s Note: As two investors keeping a close eye on the world of data, Kaitlyn Henry from OpenView and Sam...
Product-led growth (PLG) is an end-user-focused growth model that relies on the product itself as the primary driver of customer...
In a product-led growth model, you’re challenged to deliver value first and monetize second. PLG companies almost always allow users...
I’ve spent over two decades in sales, starting in the nascent enterprise SaaS world at an early-stage startup going through...
The dominating force in the market right now is uncertainty. Inflation, wars, climate change, recessions—we've written before about how global...
Before coming to OpenView and in the pre-pandemic times, my role was remote-first. When I told people that I worked...
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