Startup Strategy
We Explored 3 Product Positioning and Branding Failures. Here’s What NOT to Do.

B2B brand and product positioning will only continue to become more important with the rise of the End User Era.

by Margaret Kelsey
Weekly Walk
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Weekly Walk with AJ Bruno, CEO and Founder at QuotaPath

Stroll through the back alleys of San Francisco with Casey and AJ as they talk about QuotaPath, why AJ is so excited about product led growth—and the surprising thing he’s logged 1,000 hours doing since he was 16.

by Casey Renner
Finance & Operations
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SaaS Metrics: Making Tradeoffs to Maximize Enterprise Value [Podcast]
Thinking about your valuation? You should talk to Sean Fanning—our very own Director of Corporate Development. In this episode of...
by Ariel Winton
Customer Success
Why Customer Success Leaders Aren't Getting a Seat at the Table

With only lagging metrics in their toolset, customer success leaders can’t really drive strategy at the executive level. Here’s Chris Hicken, former president at UserTesting, on how to change that.

by Chris Hicken, CEO at 'nuffsaid
HR & Leadership
How to Keep Your Co-Founder Relationship from Sinking Your Startup: Advice from Executive Coach Alisa Cohn

Building a great relationship with your co-founder is simple, but not easy. The secret? Choose them wisely.

by Alisa Cohn
Product
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Zeit's Guillermo Rauch on Monetizing an Open Source Project Without Killing Your Community [Podcast]

Guillermo Rauch, CEO of Zeit, is a big believer in 2 contradictory ideas. Learn how he rectifies them into Zeit’s strategy for building a successful open source business—and community.

by Ariel Winton
Customer Success
Practical SaaS Retention Strategies That Move the Needle (Part Two)

Learn several strategies to improve retention in this two-part series.

by Corey Haines
Weekly Walk
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Weekly Walk with Christopher Miller, HubSpot's Director of Product, Growth

Should your growth team sit on product, marketing or both? Casey Renner took to the sidewalks of Cambridge to catch up with Christopher Miller, Director of Growth at HubSpot, to talk about that subject and how HubSpot is thinking about their end user in 2020.

by Casey Renner
Marketing
The Type of Content To Produce At Every Lifecycle Stage (Part Two)

Learn about the content you should be creating once your company has product-market fit.

by Georgios Chasiotis
Sales
Blending Enterprise and PLG Sales: Lessons from Atlassian

A self-serve model compared to a more traditional enterprise sales models seem diametrically opposed, but it’s helped Atlassian redefine how B2B software is sold to enterprise companies. Find out how.

by Chris De Vylder
Marketing
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Notion’s Roadmap for Building a Winning Brand [Podcast]

Learn why Camille Ricketts is prioritizing cleverness over efficiency, her marketing strategy for the End User Era, and more.

by Ariel Winton
Marketing
Finding Balance: Marketing, PLG and a Developer Audience

The first rule of marketing to developers is to never market to developers. GitHub’s VP of Growth Marketing, Wendy Perilli, explains how market to this community.

by Wendy Perilli