Product
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Marketing in a PLG Company: Insights from Plaid’s former Head of Marketing [Podcast]

Check out our bonus podcast episode with Helen Min, former Head of Marketing at Plaid, as she explains how marketing works in a product led growth company.

by Devon McDonald
HR & Leadership
The SaaS Trends You Need to Know for 2020

As you race to close the books on 2019, it’s worth stepping back and considering what the future will hold for B2B software. OpenView’s experts weighed in with their predictions across product, sales, marketing, pricing, corporate development and talent.

by OpenView
Sales
4 Sales Recruiting Trends to Be Ready for in 2020

Headlines and financial experts are predicting U.S. economic growth to accelerate in 2020. Here are the things you need to be aware of to successfully scale your sales organization in 2020.

by Amy Volas
Product
OpenView’s Top Product Led Growth Content from 2019

The end of the year typically means content calendars are full of roundup articles and trends to look out for in the new year. Check out OpenView’s top product led growth content from 2019!

by Bayley Dietz
Product
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How Calendly Serves 5,000,000 People on a Monthly Basis [Podcast]

On the last episode of the season, Tope Awotona, Founder & CEO of Calendly, shares his take on product led growth and what finally convinced him the was the right business to build.

by Mackey Craven
Marketing
Customer Acquisition: What Are the Most Crucial Product Marketing Activities?

Shirin Shahin outlines the most crucial product marketing activities that need to be done in the customer acquisition stage for an early-stage startup.

by Shirin Shahin
HR & Leadership
Independent Board Members: Who to Hire at the Expansion Stage

Your board is only as good as the sum of its members. We interviewed a few experts and asked about important tips to keep in mind while looking for your board’s next independent director.

by Issy Pelletier
Marketing
7 B2B Marketing Trends for 2020

As the B2B buyer journey continues to evolve, there are a handful of things you need to be thinking about as we head into 2020. Find out what you need to know to make sure your marketing game is on point.

by Eric Siu
Product
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Webflow’s Mission to Empower as Many People as Possible [Podcast]

This episode features Vlad Magdalin, Co-founder & CEO of Webflow, a business that took four tries to get off the ground. Find out how they think about creating a product that’s applicable to as many people as possible and why adding incremental value is more important than shipping a perfect product.

by Mackey Craven
Product
There’s an App for That: A Guide to the Product Management Stack

Many tools have emerged to help PMs do their jobs more effectively. These make up the product stack, composed of more than a dozen categories. But what is the actual function of each category? Here, we drill down.

by Shannon Bauman