Product
Selling to Developers? Use These 3 Data Strategies

The most important one: Don’t overthink it.

by Sam Richard
Marketing
A SaaS Content Marketing Strategy That Drives Inbound Revenue Starts With Keyword Selection

Many SaaS marketers do keyword research to pull high-volume search terms. The problem: this list might not help you drive revenue.

by Mitch Briggs
Product-Led Growth
Listen
Why Marketing Needs to Speak Product—Advice from Mailchimp's Former Director of Growth

Every company wants to achieve rapid growth, but it can’t happen without cross-team collaboration.

by Jamie Wallace
Product
The Ultimate List of Developer-Focused Sales and Marketing Resources

Since the response to our playbook has been overwhelmingly positive, we wanted to follow up its release with a list of our favorite guides and articles.

by Sam Richard
VC Insights
Investors Predict What’s Next In Identity and Access Management

97% of security executives plan to expand or continue existing spend on identity and access management tools in 2021. 

by Kaitlyn Henry, Eliza Loring
Pricing & Positioning
How To Run a Pricing Project
It’s hard to find a SaaS company that isn’t revisiting their pricing right now. This is certainly a good time to think...
by Kyle Poyar
HR & Leadership
The Genius With 1,000 Helpers

The challenge of running and growing a business hasn’t gotten any easier. And scaling a founder remains the biggest challenge of all.

by TJ Thinakaran
Product-Led Growth
The 8 KPIs That Actually Matter—And How To Measure Them

We monitor these closely within our portfolio at OpenView.

by Sam Richard
Pricing & Positioning
The Ultimate List of Usage-Based Pricing Resources

We know a lot of folks are considering the switch, so we’ve curated a list of some of our favorite articles and guides.

by Kyle Poyar
HR & Leadership
How Tough Questions Led to SurveyMonkey's Rebrand

CMO Leela Srinivasan talked to us about the decision to rebrand, how the pandemic has shifted work culture, and the fact that we are all responsible for shaping the future.

by Kristin Hillery
Product
Listen
3 Things We Learned from Season 10 of the OV BUILD Podcast

Executives from Atlassian, Zeplin, Mailchimp, Stripe, and more joined us to share their wisdom on everything from product-led sales to how to win Product Hunt.

by Alexa Horwitz, Meg Johnson
Product-Led Growth
The Ultimate Product-Led Growth Resources Guide

We’ve assembled this guide to provide a single center of truth for the most informative and innovative PLG resources.

by Kyle Poyar