How to Hire a Pricing Consultant

Pricing consulting is not one size fits all. Learn how to find the right one for your organization.

by Steven Forth
HR & Leadership
A Product Manager Is No Longer a “Luxury Hire”

When you think about the business model used by dot-com-era startup companies, a PM was considered a “nice to have” rather than a necessity. Find out why PMs are now no longer a “luxury hire.”

by Greg Bayer
Product
Gathering Community Feedback Isn’t Optional

Your organization should be talking to your customers all the time – they are the ones who deliver the information you need about how to improve and evolve your product. Ashley Smith explains how to capture that feedback here.

by Ashley Smith
HR & Leadership
The Top PLG People Leaders You Should Know (And Their Predictions for 2020)

Some of the top People and Talent leaders at product led growth companies share their insights on their predictions as we enter 2020.

by Ellie D'Amelio
Sales
15 Lessons for Every Sales Enablement Program

Want to take your sales team to higher peaks. Then, it’s time for a sales onboarding revolution. Lessonly outlines 15 of the 75 lessons that will help you reimagine your sales training program.

by Rachel Saltsgaver
Product
Listen
How Airtable Navigates Hypergrowth with the Customer First [Podcast]

Liat Bycel is the VP of Customer Engagement at Airtable. She shares how they made the decision to bring all customer-facing teams under one roof and how that decision has furthered their growth and made the customer experience more cohesive.

by Mackey Craven
Product Led Growth
A Recap of OpenView's 2019 Product Led Growth Summit

Couldn’t make it to our fourth annual Product Led Growth Summit? Don’t worry, OV’s Jeff Curran broke down the key takeaways here.

by Jeff Curran
Marketing
4 Ways Marketing Can Contribute to Company Culture

Considering that marketing content is likely to be the first thing a prospective customer or employee will interact with upon discovering your brand, marketing is the forefront of your brand, and ultimately, your culture. Here are 4 actionable ways that marketing can contribute to company culture.

by Amanda Nielsen
Product
How Pendo Leverages a Great Product, Customer-centricity and Strong Culture for Success

Pendo’s CEO discusses how this team built the product and organization to deliver a winning solution to the world.

by Todd Olson
Marketing
How to Nurture B2B Leads in a Shorter Time Frame

All B2B orgs strive to have quick conversations from lead capture to sale. Ultimately, it comes down to one thing: give your prospects exactly what they need, when they need it. But how? Find out here.

by Oren Greenberg
Product
The Power of Simmering: Airtable’s Design Principles for a PLG Company

Airtable’s VP of Customer Engagement explains how the organization embraces change in an intentional and measured way that balances their technological innovation with a very human-driven approach to growth.

by Liat Bycel