Product-Led Growth
Analyzing 3 Cybersecurity Customer Segments: Is PLG Right for Your Business?
I hear a lot of conversation about product-led growth (PLG) in cybersecurity. Most of it is focused on a single...
by Ross Haleliuk
Product-Led Growth
Inside ClickUp’s Journey to 8 Million Users
Project management platform ClickUp has had the quintessential startup rocketship journey. From bootstrapping in 2017 to serving more than 8...
by Rohma Abbas
Product-Led Growth
The Journey To 2x+ Growth: 5 Steps To a Successful Pricing Overhaul
Product-led sales isn’t easy, but it’s worth it. I run revenue at Disco, a data platform that enables direct-to-consumer brand...
by Arjun Reddy
Product
Think $1M ARR Means You’ve Achieved Product-Market Fit? Think Again.
I’ve had countless conversations with founders about product-market fit. Through the course of these conversations, I run into a lot...
by Kaitlyn Henry
Product-Led Growth
The Founder's Guide To Startup Advisors
At OpenView, I’m a professional matchmaker. Every day, I connect companies with subject matter experts. After doing this for almost...
by Casey Renner
Product-Led Growth
Inside Hootsuite’s Product-led Growth Journey
You don’t hear much about the successful transitions from a sales-led focused business to a product-led business. Many folks have...
by Kyle Poyar
Books & Reports
Introducing OpenView’s 2023 State of SaaS Talent Report
Last week, we launched our second annual State of SaaS Talent Report. The goal of this report remains the same...
by Maggie Crean
Product-Led Growth
Building For The End User With HubSpot’s Christopher “Millsy” Miller
I can’t tell you the number of times founders ask me how their companies can become product-led. I never know...
by Casey Renner
Pricing & Positioning
Aha!’s Bootstrapped Journey From $1 To $100M+ In ARR
Today, we’re all inspired by bootstrappers—folks who’ve built enduring software businesses with little or no outside capital. In Growth Unhinged,...
by Kyle Poyar
Product
Scaling Product Management: How to Hire and Build High-Performing Teams
Editor’s note: This is the second part in a series on scaling product management from Series B to IPO. Read...
by Scott Williamson
Pricing & Positioning
Your Guide to PLG Pricing 201
The guidance on pricing PLG products is, admittedly, surface-level at best. Conventional wisdom tends to go something like this: Let...
by Kyle Poyar
HR & Leadership
How Early-Stage Startups Can Offer Generous Parental Leave
As a startup founder, you’ve got a lot in common with a new parent. You’re both nurturing something wonderful but...
by Elise Sherman Plugis