Pricing & Positioning
How To Price Your PLG Product
You’ve heard it before, you’ll hear it again: pricing is your most powerful and most immediate lever to accelerate growth....
by Kyle Poyar, Abel Riboulot
Product
Is Your Product Secure Enough For Enterprise Sales? Calendly’s CISO Shares His Security Tips
A goal of most product-led growth (PLG) businesses is to eventually go beyond monetizing their product with individual users, and...
by Casey Renner
Product-Led Growth
Treating Your Data As A Product: Layering Product-Led Growth On A Tech Stack
Product-led growth (PLG) thrives on data. But as anyone who’s worked on a company's customer relationship management (CRM) tool like...
by Sam Richard
Podcast
Balancing Online And Offline Spaces: Building A Community Around Your PLG Product
Community is a hot topic in SaaS. Having hundreds or even thousands of people passionately discussing and advocating for your...
by Scott Wilson
Product-Led Growth
Your Guide to a PLG Series A
It's time to stop judging product-led companies by the same old SaaS metrics — or we’ll overlook the next Canva...
by Kyle Poyar
Product-Led Growth
Spearheading PLG at Stack Overflow: How Product-Led and Sales-Led Growth Fell into Alignment
Our third annual Product Benchmark Report showed a massive uplift in the number of companies adopting product-led growth, not only...
by Sam Richard
Product
The Product-Led Growth Market Map

OpenView developed the Product Led Growth Market Map to illustrate the breadth and dynamism of this powerful growth strategy. View the Market Map here.

by Sam Richard
Sales
Value-Based Selling at monday.com: Solving Problems, Earning Trust, and Growing Accounts in 5 Simple Steps
When I joined monday.com nearly seven years ago, I was the 16th hire and was excited to be transitioning to...
by Aron Vuijsje
Hiring
Your Guide To Your First GTM Hire: How To Scale Your Team To Accelerate Growth
Who should be the first go-to-market (GTM) hire at an early startup? This isn’t a new question, to be sure....
by Kyle Poyar
Hiring
The Fight for Tech Talent Isn't Over—How To Pivot Your Hiring Pitch for the Market
It feels like every other day there’s a new headline about another tech company’s round of layoffs or hiring freeze....
by Steve Melia, Maggie Crean
Product
New Approaches To the Old-School Relational Database
Editor’s Note: As two investors keeping a close eye on the world of data, Kaitlyn Henry from OpenView and Sam...
by Kaitlyn Henry, Sam Broner
Product-Led Growth
Which Public Companies Are Product-Led? 40 At Our Latest Count
Product-led growth (PLG) is an end-user-focused growth model that relies on the product itself as the primary driver of customer...
by Sam Richard