This episode of BUILD features Alex Marinos, Founder & CEO of one of the newest members of the OV portfolio, balena. Find out how they pivoted to a product led growth strategy and the solution they built to minimize pain for employees as a distributed team.
Dealing with gatekeepers can be a stressful, disheartening experience for a sales rep. But, these 2 tactics can keep your sale moving forward.
Mackey chatted with Pendo’s Todd Olson about their culture and how their product empowers customers to deliver amazing experiences to users. You’ll also find out the role product led growth has played in their success so far.
Companyon Ventures enhanced our Expansion SaaS Benchmarks Data Explorer by building the accompanying SaaS Benchmarks Modeling Tool to measure the current and projected performance of their portfolio against other high-performing SaaS startups. Check out the tool here.
Is there a concrete step-by-step process to implement Product Marketing in your org? Not exactly. But Shirin Shahin explains a few critical steps that can happen at various early stages of a startup as they relate to Product Marketing.
Trying to combine marketing and product teams comes with several challenges. Here are some strategies to align your product and marketing departments.