How can highly technical businesses break through the noise in the developer-focused tools space?
Hint: It’s not the same as product management.
Sometimes CEOs and leaders don’t think they’re doing “real work” unless they’re focusing on day-to-day business operations, and that’s a mistake.
Anyone who has ever tried to sell software to developers probably learned pretty quickly that traditional B2B marketing tactics just plain don’t work.
Hint: You have to look beyond the website or pricing page.
Building a business amidst New York City’s sky-high cost of living, fiercely competitive talent market, and distance from Bay Area investors is not for the faint of heart.
Effective customer segmentation is critical for any company attempting to scale. This guide will walk you through the process of clearly identifying and targeting your best prospects.
In just five years, she’s helped grow Stripe’s sales team to about 200 folks in the U.S. and 500 globally—that’s bigger than the entire company was when she first came on board.
We all get those terrible sales messages on LinkedIn that sound like they were written by a bot. Well, turns out that’s exactly what’s happening.