This week’s BUILD episode features Leela Srinivasan, SurveyMonkey’s CMO. Listen as she discusses the shift from consumer to enterprise (and the lessons learned along the way), how they use traditional marketing channels with a viral product, tips for developing a GTM function within a PLG company and more.
Email is still a great tool for every salesperson, but only if you use it the right way. Steli Efti explains how to elevate your email strategy in 2020 and beyond.
Formstack’s Amanda Nielsen explains the top five benefits consultants, agencies and SaaS companies can realize through their partner relationships.
On this episode of BUILD, Ariel chats with HubSpot’s SVP of Product, Christopher O’Donnell, about how PLG can be adopted in “old-school industries” and the key changes an organization needs to make in order to do so effectively.
Shifting from a traditional inbound enterprise to a product led growth strategy is no easy task. Find out what HubSpot’s David Barron learned during their journey.
Intercom’s Head of Global Sales Ops, Jeff Serlin, outlines how sales ops can make an impact on your business, what the team should look like and keys to success.
In a product led growth business, sales’ mission is not about making the sale but instead, delivering an effective customer experience. Learn how to stay focused on the customer through collaboration.
As we enter a whole new decade, it’s important to recognize that we are also entering a whole new era of software: The End User Era. Our latest BUILD book dives deep into leadership philosophies and best practices surrounding this GTM movement. Check out the digital version here!