Pricing & Positioning
Freemium vs. Free Trial: How to Know Which One to Pick for Your SaaS Startup

It’s one of the most frequently asked questions we get at OpenView. So, here’s how to make the decision with confidence.

by Kristin Hillery
Product Led Growth
3 Famous Freemium SaaS Strategies (And Why They're So Good)

Get out your pen and paper and take notes as we look closely at the freemium strategies of Zoom, WebFlow and MailChimp.

by Victor Eduoh
How to Combat Negative Self-Talk

There are many metaphors that people use to describe the inner experiences of being a startup founder, and “roller coaster” is one of them for a reason.

by Alisa Cohn
Product Led Growth
3 Ways Feedback Can Improve Your Product-Led Startup Strategy

Here are three simple ways to get feedback to learn and refine your roadmap, advance your product and instill confidence with your board and investors with data-driven decisions.

by Darin Brown
Product Led Growth
HubSpot's Chris Miller on Using Advanced Segmentation to Serve a Large and Diverse Audience [Podcast]
Chris Miller stopped by the OV BUILD Podcast to talk about being a key growth leader at HubSpot for over...
by Meg Johnson
Product Marketing
How to Make Sure Your Product Launch Isn’t a Disaster

Next time you’re gearing up for a big launch, avoid embarrassing or costly mistakes by incorporating these five ideas into your plan.

by Shirin Shahin
Pricing & Positioning
Are You Owning Pricing for the First Time? Start Here.

Priceless pricing advice from pros at SurveyMonkey, Intercom and more.

by Kyle Poyar
Product Led Growth
4 Effective Product-Led Homepage Design Examples (And Why They Work)

Victor Eduoh takes a close look at Slack, FreshBooks, Lessonly and Zenefits.

by Victor Eduoh
6 Ways to Revive Your Sales Culture While You're (Still) Remote

Ambition co-founder Brian Trautschold shares the ideas he’s used with his own sales team.

by Brian Trautschold
6 Product-Led SaaS Onboarding Lessons (With 8 Great Examples)

Check out examples from Slack, Keap, Calendly and more that you can steal to better onboard, convert and retain new users.

by Victor Eduoh
Product Led Growth
Growth Isn't an Assembly Line

Cross-functional collaboration. We all know it’s key to building better products, yet so many companies take a siloed approach to growth.

by Kristin Hillery