Product Led Growth
How Tech Uses CX Metrics to Find Bottlenecks to Product Led Growth
We're all competing in the End User Era now. Investor Blake Bartlett coined the term "End User Era" to capture...
by Lisa Abbott
The 4 Enterprise Sales Misconceptions for Startup Founders

Enterprise sales requires an entirely different level of experience and skillset to be successful. As a startup, you can’t afford to dive into the deep end without knowing how to swim.

by Amy Volas
ICYMI: Meet Yamini Rangan, Chief Customer Officer at HubSpot

Yamini talks to us about leadership, human connection and the perfect paella.

by Casey Renner
Customer Success
5 Stats That Prove Customer Service Enablement Should Be the Next Sales Enablement

The customer service agents on your team—whether you’ve got one or 1,000—are the frontline of your business. They impact your bottom line, attrition, NPS and more, and it’s time we enabled them to be exceptional in their customer interactions and careers.

by Olivia Schwan
HR & Leadership
Amazon's Kristin Graham On How to Build, Maintain and Scale a Strong Culture

Culture isn’t inspirational posters of kittens hanging onto tree branches, mouse pads with the company logo, or the copy an agency wrote for your company’s About page.

by Casey Renner
Why Product Ops is Key to Product-Led Success—According to Pendo's Christine Itwaru

On this brand-new episode of the BUILD Podcast, we unpack all things product ops with Pendo’s Director of Product Ops.

by Meg Johnson
HR & Leadership
How to Build Organizational Confidence in Your Team

Building organizational confidence is critical right now. Use this framework to see how you’re doing and where you might want to put more effort.

by Alisa Cohn
Everything You Need to Know About Freemium Pricing
Freemium in SaaS is old news. The much-discussed pricing strategy took over the SaaS world and helped fuel the phenomenal...
by Kyle Poyar
Product Led Growth
From the Bottom Up—Airtable’s Approach to Distribution and Adoption

CEO and Co-founder Howie Liu explains why Airtable’s been bottom-up from the start.

by Kristin Hillery
Portfolio Updates
OpenView Partners with Buildkite to Empower Software Development Teams to Deploy Faster with CI/CD

We’re excited to lead Buildkite’s $28M AUD Series A and support the Buildkite team as they strive to be a force multiplier for development teams.

by Kate Murdock