Achieving true product-led growth takes a winning combination of free parts of your product, virality, paying users, and more. Startups spend years (and thousands of dollars) trying to figure out the right model for viral growth – and many never do. So how do you succeed at PLG. Find out here.
CAC payback period is a fantastic metric to measure success. But despite your best efforts, you might still be getting CAC payback wrong. Here’s what to avoid.
ABM, or account-based marketing, is a powerful strategy to push relevant leads further down the funnel towards purchase. But for many companies, it’s often led by sales’ own criteria, rather than driven by powerful marketing data. Here’s how to do ABM the right way.
TORONTO--Wellington Financial LP, a privately-held specialty finance firm, announced today that it recently closed a US$10 million venture debt financing...
BOSTON – OpenView, a Boston headquartered venture capital firm investing in expansion stage software companies, today announced the hire of Elizabeth...
WASHINGTON – Blackboard Inc., the world's leading education technology company, today announced a partnership with Skytap to provide cloud-based, on-demand virtual training labs...
SILICON SLOPES, Utah, Feb. 11, 2016 /PRNewswire/ -- Workfront, the leading provider of cloud-based Enterprise Work Managementsolutions, today announced that the company has been positioned by...