How We Work
What if a VC provided actual value to their portfolio companies?
This was the question we asked in our early days. And over the last two decades, we’ve answered it by building a team dedicated solely to addressing the needs of our portfolio companies.
Meet the expansion team.
Imagine you had a partner in your journey through the expansion stage. Someone who has been there before—hired a Head of Product, optimized growth funnels, fine-tuned pricing and packaging, scaled go-to-market strategies, and so much more. Our team is here to help bring the people and the strategy your company needs to grow through the expansion stage.
Once we understand what will move the needle in your business, we dig in to help. You’re in control while we plug in at all organizational levels to help you organize, prioritize, and extend the reach of your team in the areas that matter most.
Ready to take action? Our team is ready to connect with you.
The Expansion Platform
The Expansion Platform
Strategy: Acquisition & Conversion
We're experts across the go-to-market funnel. Whether it’s how customers first find your product, how they discover value in it, or what you need to convert them into paying users, we identify the specific friction points to help you unlock future growth.
Strategy: Retention & Expansion
The Expansion Platform
Strategy: Retention & Expansion
Value add is more than telling you to prioritize a metric and giving you a target to meet. It’s digging into your data, interviewing customers, and assessing your user journey (from onboarding to upselling) to drive long-term retention and expansion. That’s real value to us.After an OpenView onsite working session, a portfolio company built a new GTM structure that broke customer success out from sales. This move to split customer success from sales, led to 117% NDR.
Strategy: Pricing & Packaging
The Expansion Platform
Strategy: Pricing & Packaging
Both your product and target buyer evolve as you scale—shouldn’t your pricing evolve, too? In the 50+ pricing projects we’ve run, more often than not founders are leaving money on the table. We’ll help you avoid that.
People: Executive Network
The Expansion Platform
People: Executive Network
Building a marketing team and need to talk to a CMO that's been there and done that? Want to get away from founder-led sales, but don’t know where to start? Need to talk to 10 CISOs to better understand a new product launch? We don’t pretend to know every answer. We network to find those who do.
People: In-House Recruiting
The Expansion Platform
People: In-House Recruiting
You might be hiring your first non-founder executive or your fifth sales rep. We have a team of eight, equipping our portfolio companies with the best talent in SaaS. Whatever role you’re filling, we are purpose-built to run your searches: from identifying a need to negotiating and closing a candidate.
