How We Work
The network, expertise and resources you need to make it happen.
Imagine you had a partner in your journey through the expansion stage. Someone who has been there before – hired a Head of Product, optimized growth funnels, fine-tuned pricing and packaging, scaled GTM strategies and so much more. Our team is here to help bring to bear the network, expertise and operational resources you need to make it all happen.
Once we understand what will move the needle in your business, we dig in to help. You’re in control, but we plug in at all levels of your organization to help you organize, prioritize and extend the reach of your team in the areas that matter most: acquisition & conversion, retention & expansion, corporate development, pricing & packaging and executive network.
We helped one portfolio company bring in $25M in new pipeline and $5.9M in closed-won deals after building out their BDR team
One portfolio company increased their win rate by 81% after we provided customer segmentation analysis, identified an appropriate target segment and helped to align their sales and marketing teams
We worked with a portfolio company to build a custom sales playbook and onboarding plan to dramatically reduce time to ramp new hires
With help from our team, one portfolio company was able to diagnose the key drivers of churn and initiate onboarding, activation, save and winback efforts, which ultimately increased customer retention
We conducted more than 20 current and lost customer interviews resulting in improved customer experience across sales, account management and professional services for one portfolio company
Our team analyzed one portfolio company’s new client implementations and processes to recommend changes that led to a 10 percentage point increase in gross margin quarter over quarter from Professional Services
We identified and inked 4 new strategic channel partners for our portfolio in the last year alone
Leaning on our extensive network, our team sourced 11 venture debt term sheets for portfolio companies
We advised on and executed 12 transactions spanning strategic sale, M&A and capital raise in last 2 years
One portfolio company saw a 71% improvement in ARPU in the first quarter after implementing our recommended pricing structure
A new pricing metric and price point developed by our team for one portfolio company increased new deal size by 50% while maintaining a consistent win rate across the sales organization
When one of our portfolio companies wanted to launch a new product, we helped to determine the right pricing metric and price point – as a result, the new product launched at 2.5 times the expected market rate
We’ve made 350 key hires for our portfolio over the last 3 years
When one portfolio company decided to expand their BDR team, our talent professionals sourced and hired 6 BDRs in 45 days
More than a third of all hires made by OpenView on behalf of our portfolio companies are at the director level or above