Some of the most successful and influential SaaS companies include channel sales in their go-to-market strategy. Brands including HubSpot,
Honors & Awards
2016 AA-ISP Top 25 Most Influential Inside Sales Professionals
2014 AA-ISP Spirit Award winner
Liz Cain leads the firm’s Investment team and sits on the Investment Committee. Liz joined OpenView in 2016 to lead the Expansion Platform delivering recruiting, market insights and marketing/sales strategy services to our portfolio. Today, she manages the Investment team and focuses on developing the systems, processes and team to identify and win the best expansion stage software deals.
To build great companies, we need to invest in the right ideas and teams, hire, train and retain amazing people and create scalable, repeatable go-to-market strategies. There are no shortcuts in what we do.
Prior to joining OpenView, Liz was the AVP of Worldwide Business Development at NetSuite, the leading provider of cloud-based financials / ERP. Liz’s experience spans technical support, sales operations, account management and marketing. Most recently she launched NetSuite’s Business Development Representative (BDR) and Solution Consulting Associate (SCA) teams, which she successfully scaled to a 170-person global organization. Liz was responsible for inbound lead qualification, outbound prospecting, the development and administration of product, sales, business and industry training, and campaign execution across these teams.
While it may surprise some employees, managers are often just as anxious about giving feedback as employees are about
Over the past year or more that we have been exploring this phenomenon of product led growth (PLG), we’ve
I recently caught up with a sales rep for a Fortune 500 company that has rolled out an overly
Editor’s Note: The following article is based on Liz Cain’s presentation at SalesLoft’s Rainmaker Conference. You can see the
Hiring successful BDR managers is no easy feat, but it’s crucial to the long-term success of your sales team
It’s an age-old question: should SDRs report to sales or marketing? Ask five people, and you’ll get five different
Last week we released our 2017 Expansion SaaS Benchmarks report. We surveyed 300+ enterprise software companies covering topics like
I just returned from Dublin where I spoke at SaaStock 2017 (what an amazing group of founders and investors!)